Artist’s Guide to Promoting & Selling Your Art Online

An overview of how (and why) we work out this calculation. My way isn't for everyone, but it will give you a clear idea of one approach.

There are two main factors we will consider here: Cost of materials, and cost of labor. Labor can be tricky for an artist to figure out!

Once we have our labor costs and our material cost, we need to figure out what to sell our item for. I've got a formula I use, and in this video I'll walk you through it.

As with all things, a good amount of trial-and-error should be expected when finding the "sweet spot" for the price.

When taking credit cards, we have a few options. Some cost a few dollars up front, and others take a percentage of each sale. Most do both.

Paypal is the most common way of getting started selling work online, quick.

Square is quickly becoming an alternative to Paypal, and has some features worth checking out.

Taxes! No one likes them, and doing them wrong can scare people away from even starting to sell online. Its much easier than you think to get it all setup correctly.

Here is a link to a great site about everything you need to know about taxes for your area.

A lot of things can go wrong with credit card transactions. The key is to make sure you are not at fault for anything, and making sure you are protected. In this video I'll tell you how to do that, and walk you through a recent encouter I had with someone using stolen credit cards.

This is totally optional: Setting up a few extra email addresses can simplify your life when dealing with online sales.

Pro Tips! In this section I'll show you recurring payments, subscription payments, and a few other tricks.

We have a lot of options for platforms. In this video I'll tell you about a few, the benefits and drawbacks of them, and my preferred option.

The most cost effective solution, and the one that I use, is to install some free software into your own website. This will get you up and running without paying anyone else.

Wordpress can be a rabbit-hole that goes pretty deep. If you want to learn more about how Wordpress works, and setting up your own site, read on.

In this video, we will walk step-by-step through setting up an e-commerce platform using Wordpress.

In this video, we will walk step-by-step through setting up an e-commerce platform using Wordpress.

In this video, we will walk step-by-step through setting up an e-commerce platform using Wordpress.

In case you need more Wordpress help, here is a giant coupon to get my full Wordpress class for more than 70% off!

Marketplace websites let you sale your stuff in their shop, just like any commission-based gallery. Here are a few thoughts on that, and what to look for.

Etsy.com is a popular marketplace website, but if you sell your work there, be sure you are charging the right price. This is where SaleCalc comes in.

I hate dealing with shipping! But sometimes you don't have a choice, so here are some tips to get you moving forward.

It is really important that you are charging accurately for shipping. Here is how to figure out the price, and keep it accurate over time..

Should you charge a handling cost? What does that even mean?

Finding a system to deal with shipping can save you a lot of mental energy. Here is my system.

Should you sell downloadable items? Can you? What does that even mean? In this video some do's and don'ts.

In my mind, there are 2 advantages and 1 disadvantage of digital items. In this video I'll lay out all three and let you decide if you should consider it.

A little reminder of some key concepts and terms.

A few extra goodies!

That's all folks! Hope you had fun, and that you start making some money!

There is so much more to learn!

It is becoming popular for people to let others "subscribe" to their work, and charge them every month or year for a set amount of work. This video shows how to set that up.