Selling Social Media to Your Boss
What you'll learn
- Shape the business argument
- Provide evidence of buyer activity
- Convert social media skeptics
- Sell social media to B2Bs and B2Cs
- Generate leads via social media
- Selling social media through search
- Selling to social media skeptics
- Positioning social media as an asset
- Tailoring your pitch to corporate culture
- Selling social local mobile campaigns
- And much, much more
Description
Learn how to sell social media marketing services to senior decision makers even if they don't use Facebook, Twitter or Linkedin. If you want to sell social media campaigns to clients or convince your boss to use social media.
I have sold five and six figure social media consulting contracts to Fortune 100s, Federal Government Agencies, global nonprofits and the US Military. I have a formula for building a business case that anyone, regardless of their digital literacy, can understand and appreciate. In this course, I'll show you everything you need to know to design and deliver a winning new business pitch or proposal to your CFO.
Companies and clients alike are spending more on social media and less on traditional marketing and PR services. Are you shifting your resources as well? Are you winning your share of this exploding new business category? Get the skills you need to build an irrefutable business case for social marketing with even the most skeptical clients. As my decade of experience closing major account business with clients including Boeing, Johnson & Johnson, Toyota, UCLA, the US Dept. of Defense and dozens of small to medium size businesses.
You'll also get an arsenal of exclusive supplemental resources including a social media sales presentation template, articles on selling social media and audio resources with leading industry experts discussing how to sell social media pilot programs, online lead generation, selling social media to senior management, selling social media in the enterprise, selling social media to B2Bs and much more.
Get this online social media marketing services course and start closing social media marketing business today.
Take this course now, and learn how to sell your social marketing media services.
</p>Instructor
- 4.4 Instructor Rating
- 19,427 Reviews
- 287,349 Students
- 20 Courses
I help clients convert mindshare into market share through owned, shared, earned and paid media.
• Freelance journalism
• White papers
• Guest editorials
• Primary research
• SEO
• Commerce content
• Media relations
• Affiliate marketing
• Native advertising
• Local advertising
• Data visualization
• Podcasts
• Videos
• Content optimization
• Article briefs
• Editorial calendars
• Content operations
• Product landing pages
I led the center for digital innovation at Howard Industries, a $1B B2B, launched 2 SaaS start-ups and did integrated marketing for entertainment, media and tech clients at one the world's largest PR Agencies.
I’m a best-selling author of Social Marketing to the Business Customer. Some of the organizations I've advised are Boeing, Cirque du Soleil, City National Bank, Hard Rock Casinos, Johnson & Johnson, Korn Ferry, Lucasfilm, US Dept. of Defense, US Dept. of State, Inter American Development Bank.
My complete library of self-paced, online digital marketing, compliance and security training courses have been taken by nearly a quarter million people worldwide on Udemy and at my own website.
Google "social media training" to find my additional courses.