Selling Social Media to Your Boss

Win Buy-In and Resources from Senior Business Decision Makers and Potential Clients
Rating: 4.4 out of 5 (222 ratings)
16,186 students
Selling Social Media to Your Boss
Rating: 4.4 out of 5 (222 ratings)
16,186 students
Shape the business argument
Provide evidence of buyer activity
Convert social media skeptics
Sell social media to B2Bs and B2Cs
Generate leads via social media
Selling social media through search
Selling to social media skeptics
Positioning social media as an asset
Tailoring your pitch to corporate culture
Selling social local mobile campaigns
And much, much more

Requirements

Description

Learn how to sell social media marketing services to senior decision makers even if they don't use Facebook, Twitter or Linkedin.  If you want to sell social media campaigns to clients or convince your boss to use social media.

I have sold five and six figure social media consulting contracts to Fortune 100s, Federal Government Agencies, global nonprofits and the US Military.  I have a formula for building a business case that anyone, regardless of their digital literacy, can understand and appreciate.  In this course, I'll show you everything you need to know to design and deliver a winning new business pitch or proposal to your CFO.

Companies and clients alike are spending more on social media and less on traditional marketing and PR services.  Are you shifting your resources as well?  Are you winning your share of this exploding new business category? Get the skills you need to build an irrefutable business case for social marketing with even the most skeptical clients.  As my decade of experience closing major account business with clients including Boeing, Johnson & Johnson, Toyota, UCLA, the US Dept. of Defense and dozens of small to medium size businesses.

You'll also get an arsenal of exclusive supplemental resources including a social media sales presentation template, articles on selling social media and audio resources with leading industry experts discussing how to sell social media pilot programs, online lead generation, selling social media to senior management, selling social media in the enterprise, selling social media to B2Bs and much more.

Get this online social media marketing services course and start closing social media marketing business today.

Take this course now, and learn how to sell your social marketing media services.

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Course content
5 sections • 32 lectures • 6h 28m total length
  • How to Sell Social Media Marketing Services: Course Overview
    03:42
  • About This Instructor
    02:12
  • Intro to Selling Social Media Marketing Services: How to Sell Social Media Services
    07:42
  • Selling Social Media as an Asset, Not an Expense: How to Sell Social Media Services
    01:19
  • Articulating the Value Proposition: How to Sell Social Media to Clients
    03:28
  • How to Sell Social Media to the CFO: How to Sell Social Media Marketing Services
    03:22
  • Selling Social Media to Skeptics: How to Sell Social Media Marketing
    04:27
  • How to Sell Social Media to B2B Marketers: How to Sell Social Media Services
    02:22
  • HOW TO: Sell Social Media through Search Engine Optimization Analysis: How to Sell Social Media Services
    04:01
  • HOW TO: Build the Business Case for Social Media Marketing
    13:12
  • Position Social Media as a Way to Improve the Effectiveness of Existing Business Activities: How to Sell Social Media
    02:23
  • Sell Social Media by Revealing Buyer Activity: How to Sell Social Media
    04:05
  • More on Finding Buyer Activity on Social Networks: How to Sell Social Media
    10:57
  • Find the Client's Social Media Champions: How to Sell Social Media Marketing Services
    03:46
  • How To Prospect for New Business on a Mobile Device: How to Sell Social Media Services
    05:53
  • Assemble Evidence of Buyer Activity: How to Sell Social Media to Clients
    03:09
  • Tailor Your Pitch to Your Prospect's Corporate Culture: How to Sell Social Media Marketing
    04:18
  • FREE Chapter Download
    01:29
  • How To: Generate B2B Leads on SlideShare
    03:48
  • Selling Social Media to the US Pentagon
    08:47
  • 4 Ways B2B Social Networks Drive Commerce
    03:01
  • Selling Pilot Programs with Brian Solis
    32:26
  • Selling to the Enterprise with Pete Blackshaw
    41:13
  • Selling to the CEO with Charlene Li
    37:40
  • Selling on Linkedin with Don Spetner
    32:00
  • Selling B2B Social Networks with Mark Yoltan
    56:20
  • Lead Generation on SlideShare with Rashmi Sinha
    29:00
  • Sample Sales Deck
    17 pages
  • How Social Media Killed the Cold Call
    32:00
  • 4 Ways To Develop New Business On Slide Share
    2 pages
  • Promotional Materials
    01:15
  • Social Selling eBook
    10 pages

Instructor
B2B Growth Marketing Advisor
Eric Schwartzman
  • 4.2 Instructor Rating
  • 11,923 Reviews
  • 199,737 Students
  • 20 Courses

I help clients grow revenue online through B2B growth marketing initiatives using my own, proprietary organic growth framework.

I led the center for digital innovation at Howard Industries, a $1B B2B, launched 2 SaaS start-ups and did integrated marketing for entertainment, media and tech clients at one the world's largest PR Agencies.

I’m a best-selling author of Social Marketing to the Business Customer. Some of the organizations I've advised are Boeing, Cirque du Soleil, City National Bank, Hard Rock Casinos, Johnson & Johnson, Korn Ferry, Lucasfilm, US Dept. of Defense, US Dept. of State, Inter American Development Bank.

My complete library of self-paced, online digital marketing, compliance and security training courses have been taken by nearly a quarter million people worldwide on Udemy and at my own website.

Google "social media training" to find my additional courses.