Selling Social Media to Your Boss
Learn how to sell social media marketing services to senior decision makers even if they don't use Facebook, Twitter or Linkedin. If you want to sell social media campaigns to clients or convince your boss to use social media.
I have sold five and six figure social media consulting contracts to Fortune 100s, Federal Government Agencies, global nonprofits and the US Military. I have a formula for building a business case that anyone, regardless of their digital literacy, can understand and appreciate. In this course, I'll show you everything you need to know to design and deliver a winning new business pitch or proposal to your CFO.
Companies and clients alike are spending more on social media and less on traditional marketing and PR services. Are you shifting your resources as well? Are you winning your share of this exploding new business category? Get the skills you need to build an irrefutable business case for social marketing with even the most skeptical clients. As my decade of experience closing major account business with clients including Boeing, Johnson & Johnson, Toyota, UCLA, the US Dept. of Defense and dozens of small to medium size businesses.
You'll also get an arsenal of exclusive supplemental resources including a social media sales presentation template, articles on selling social media and audio resources with leading industry experts discussing how to sell social media pilot programs, online lead generation, selling social media to senior management, selling social media in the enterprise, selling social media to B2Bs and much more.
Get this online social media marketing services course and start closing social media marketing business today.
Take this course now, and learn how to sell your social marketing media services.</p>
- How to Sell Social Media Marketing Services: Course Overview03:42
- About This Instructor02:12
- Intro to Selling Social Media Marketing Services: How to Sell Social Media Services07:42
- Selling Social Media as an Asset, Not an Expense: How to Sell Social Media Services01:19
- Articulating the Value Proposition: How to Sell Social Media to Clients03:28
- How to Sell Social Media to the CFO: How to Sell Social Media Marketing Services03:22
- Selling Social Media to Skeptics: How to Sell Social Media Marketing04:27
- How to Sell Social Media to B2B Marketers: How to Sell Social Media Services02:22
- HOW TO: Sell Social Media through Search Engine Optimization Analysis: How to Sell Social Media Services04:01
- HOW TO: Build the Business Case for Social Media Marketing13:12
- Position Social Media as a Way to Improve the Effectiveness of Existing Business Activities: How to Sell Social Media02:23
- Sell Social Media by Revealing Buyer Activity: How to Sell Social Media04:05
- More on Finding Buyer Activity on Social Networks: How to Sell Social Media10:57
- Find the Client's Social Media Champions: How to Sell Social Media Marketing Services03:46
- How To Prospect for New Business on a Mobile Device: How to Sell Social Media Services05:53
- Assemble Evidence of Buyer Activity: How to Sell Social Media to Clients03:09
- Tailor Your Pitch to Your Prospect's Corporate Culture: How to Sell Social Media Marketing04:18
- FREE Chapter Download01:29
- How To: Generate B2B Leads on SlideShare03:48
- Selling Social Media to the US Pentagon08:47
- 4 Ways B2B Social Networks Drive Commerce03:01
- Selling Pilot Programs with Brian Solis32:26
- Selling to the Enterprise with Pete Blackshaw41:13
- Selling to the CEO with Charlene Li37:40
- Selling on Linkedin with Don Spetner32:00
- Selling B2B Social Networks with Mark Yoltan56:20
- Lead Generation on SlideShare with Rashmi Sinha29:00
- Sample Sales Deck17 pages
- How Social Media Killed the Cold Call32:00
- 4 Ways To Develop New Business On Slide Share2 pages
- Promotional Materials01:15
- Social Selling eBook10 pages
I help clients grow revenue online through B2B growth marketing initiatives using my own, proprietary organic growth framework.
I led the center for digital innovation at Howard Industries, a $1B B2B, launched 2 SaaS start-ups and did integrated marketing for entertainment, media and tech clients at one the world's largest PR Agencies.
I’m a best-selling author of Social Marketing to the Business Customer. Some of the organizations I've advised are Boeing, Cirque du Soleil, City National Bank, Hard Rock Casinos, Johnson & Johnson, Korn Ferry, Lucasfilm, US Dept. of Defense, US Dept. of State, Inter American Development Bank.
My complete library of self-paced, online digital marketing, compliance and security training courses have been taken by nearly a quarter million people worldwide on Udemy and at my own website.
Google "social media training" to find my additional courses.