Selling Shopify Fundamentals

Name: Selling Shopify Fundamentals
Rating: 4.6 (3 reviews)

Study with me to take the Shopify exam, and to renew your Shopify knowledge following Shopify sales best practices.

Created byRafael Corrêa Gomes

Last updated 12/2024

English

What you'll learn

Reinforce your understanding of the Shopify sales cycle to retain essential details for certification success.
Strengthen skills in prospecting, discovery, and objection handling to feel confident during the exam.
Refresh your knowledge of Shopify’s competitive advantages to effectively articulate its value.
Sharpen your ability to craft a compelling Shopify value pitch, helping you recall key concepts for the exam.

Course content

6 sections • 31 lectures • 2h 44m total length

Introduction2:07
Overview of the course and its goal to prepare students for the Selling Shopify Fundamentals certification and best practices in co-selling.
How the Shopify exam works?4:54
Explanation of the certification process, format, and what students need to succeed.

Introduction to Co-Selling Shopify2:48
Introduction to co-selling, its benefits, and how collaboration between partners and Shopify drives results.
What's co-selling with Shopify?1:52
Understanding the roles of Shopify sales teams and their responsibilities during the sales cycle.
Sales Cycle Overview5:19
A breakdown of the Shopify sales cycle, highlighting pre-contract and post-contract stages, from submitting a lead to providing long-term support.
Best Practices to Close More Deals5:26
Proven strategies to enhance co-selling success, including engaging early, aligning strategies, and leveraging Shopify resources effectively.
Submitting a lead6:06
Guidelines on when and how to submit leads to Shopify for co-selling opportunities.
Working with Shopify Sales Teams - Sales Development Representatives4:51
How SDRs support co-selling and their key functions.
Working with Shopify Sales Teams - Account Executives6:29
The role of AEs in deeper sales conversations and supporting the sales process.
Technical Scoping in the Sales Cycle4:28
Transitioning from initial discussions to technical solutions tailored to merchant needs.
Build and Launch Stage7:31
The importance of launch consultants in translating business requirements into technical solutions.
Long-Term Support6:00
Overview of the Merchant Success Team's role in ensuring ongoing success and growth for merchants.
Wrapping Up2:51
Recap of key co-selling insights and additional resources for deeper learning.

Introduction to Sales Prospecting and Discovery2:19
The basics of identifying merchant fit and conducting meaningful discovery.
Prospecting for Shopify Fit5:22
Key indicators for evaluating if a merchant aligns with Shopify's value proposition.
Market Segments8:19
Understanding Shopify's target segments: Mid-Market, Large Accounts, and Enterprise.
Maximizing Discovery Conversations8:45
Techniques for tailoring conversations to identify merchant needs and opportunities.
Personalizing Discovery Conversations4:30
Crafting customized discovery questions to align with merchant challenges and goals.
Objection Handling in Discovery9:32
Strategies for addressing common objections effectively during discovery.
Wrapping Up0:57

Introduction to Positioning the Shopify Advantage1:12
How to present Shopify as the best choice for merchants.
The Shopify Value Pillars4:29
Breakdown of Shopify’s key value pillars: speed, confidence, and innovation.
Competitive Differentiation- Why Merchants Prefer Shopify10:02
How Shopify outperforms competitors in agility, TCO, and innovation.
Objection Handling- Fears, Uncertainty, and Doubt (FUD)12:09
Techniques to reframe merchant concerns and highlight Shopify’s strengths.
Pricing strategy/Total cost of ownership7:38
Insights on Shopify’s TCO and pricing advantages for different business sizes.
Understanding total cost of ownership (TCO)7:09
Learn actionable strategies to follow up after a Shopify value pitch, including sending RFIs, documenting findings, and maintaining momentum to ensure a successful deal closure.

Introduction to Create a winning Shopify Value Pitch2:00
Structuring value pitches to align with client challenges and Shopify's solutions.
The Shopify value pitch playbook3:59
Key components of a successful value pitch, from framing challenges to demonstrating value.
Structure of the Shopify Value Pitch7:24
Step-by-step breakdown of a winning pitch for Shopify.
Progress the deal5:18
Strategies to maintain momentum after delivering a Shopify value pitch.

Requirements

Experience selling e-commerce

Description

Are you preparing for the Shopify Selling Fundamentals certification and finding it hard to focus while studying text-heavy materials? This course is designed to help you consolidate your knowledge, reinforce key concepts, and confidently pass the certification—possibly on your first attempt.

Unlike Shopify Academy, which primarily offers text-based resources, this course provides an engaging and structured review using concise, easy-to-follow video lessons based on study notes that helped me succeed in my first attempt.

Through this course, you’ll solidify your understanding of the items below:

Shopify's sales cycle
Discovery strategies
Value propositions
Pitching techniques

It’s tailored for learners who’ve already explored the Shopify Academy content and want a clear, actionable guide to reinforce their study efforts. Each video is focused on one topic to help you stay on track and build momentum toward success.

Whether you’re a Shopify Partner, sales professional, or entrepreneur aiming to boost your e-commerce expertise, this course will ensure you’re ready to tackle the exam with confidence. By breaking down complex concepts into bite-sized, focused lessons, you’ll find it easier to retain information and apply it effectively.

Enroll today and take the next step toward mastering Shopify sales and achieving your certification.

See you in the course!

Who this course is for:

Sales teams
Shopify agency owners
Pre-sales engineers

Selling Shopify Fundamentals

What you'll learn

Explore related topics

Course content

Introduction2 lectures • 7min

Co-selling Shopify11 lectures • 54min

Sales Prospecting and Discovery7 lectures • 40min

Positioning the Shopify Advantage6 lectures • 43min

Create a winning Shopify Value Pitch4 lectures • 19min

Thank you1 lecture • 3min

Requirements

Description

Who this course is for: