Selling Online: how to sell without ever being in the room.
What you'll learn
- Develop an online selling strategy
- Prospect new customers & build a sales funnel
- Learn to qualify or disqualify EARLY, freeing up time for real prospects
- Develop a prospect-ready audience through online social selling
- Convert prospects into genuine pieces of business
- Identify prospect's problems and pains to make sales a smooth and easy process
- None needed beyond an internet connection and a computer/phone for online meetings!
Good salespeople are just natural at sales, right? Wrong.
And, you have to discount massively to get these sales through the gate don't you? Nope.
But... That's just the way it is. Sellers have to sell the way the buyer wants- the customer is always right, right? Again, wrong.
What do people think about when they hear the word salesperson? Pushy? Rude? Ruthless? Won't take no for an answer?
Whether you're a professional salesman or saleswoman, a business owner who's forced to start selling, or someone who's just starting out selling you'll have heard all of these things before. People are petrified that sales seems to be a high-pressured environment, a vicious world where the good die young, and only the strong survive.
That's not an uncommon worry. And it also doesn't have to be true.
Sales doesn't have to be high-pressured. It's not only possible to generate high-value pieces of business without discounting your services, it can become the norm without having to aggressively attack your prospect with offers, annoying messages or unethical activities. And it can be done online too.
So this is what the course is about; it's there to help you generate leads by developing a prospect ready audience, leveraging that audience through social selling, utilising social media such as LinkedIn or Facebook, and then converting these prospects to sales through the Sandler Selling system, generating more orders at a higher value, all in a setting that's not even face to face.
Nick Pilgrim -a Social Media and Video Expert- joins Matthew Dashper-Hughes -a global Sandler Sales Trainer- to tackle this topic from two directions:
Build an audience on a network that's ready to prospect to, whether that's through LinkedIn, Facebook or another social media network.
Learn how to provide value for that audience and become a trusted advisor.
Build bonding & rapport with these people, identifying potential prospects in the process and meeting through Zoom, Skype, Google Hangouts or Microsoft Teams.
Develop content that establishes you in a potential customer's mind.
Follow and establish a system that fits with your business and not being at the mercy of the buyer's every whim.
Identify the pains that prospects have and the potential impact of this that you could take away.
Learn to establish the budget for each project; delivering your services or products without discounting them.
Come to a decision quickly, saving you the pain of eye-wateringly long sales cycles.
By combining these two pillars of online selling, you can prospect, digitally meet through Zoom, Skype or Microsoft Teams or Google Hangouts, and convert business from potential customers all around the world.
What is the Sandler Sales system? And who are these guys?
Well, Sandler has been the world's leading sales training organisation for over 50 years- training over 30,000 sales leaders a year to sell in a low-pressured way that fits perfectly within an online system, developing courses for Harvard, AT&T, LinkedIn (one of the reasons why it works so well online!), Microsoft and Proctor & Gamble.
Matthew's background before coming to Sandler was a C-Level backdrop as the COO of Ryman, MD of Bargain Booze and a long career of effective selling in business, that grew into his lifelong passion for training others to do the same.
Nick is a successful business owner, social media & marketing guru, university lecturer and TV Advert director - teaching for a number of years as an Advertising Film lecturer, and video content trainer over the UK while building successful social media activity for businesses and his own Video Production company to fuel them with content.
Who is this course for?
New salespeople are frustrated that they can't get their foot in the door with prospective business without seeing them face-to-face.
Business owners who are upset that they need to sell their own products or services, but don't know how.
Sales leaders who have sold in a face-to-face way for years (or even decades), but are worried that their skills won't translate to the digital world.
Business development managers who are concerned that they need to bring business in, but can't actually meet people in person.
With over 3 hours of content and 40 lectures, (one of the most comprehensive on Udemy) we go into every element of how you can effectively sell to your potential customers online.
See you on the course.
Who this course is for:
- Sales people (any experience level) who are frustrated that they can't sell stuff online in the same way that they can face to face
- Those who're frustrated that they can't find a way to sell in a social, low-pressured way
- Business owners, MDs or Sales Professionals who get annoyed that they can't seem to *get* selling online.
I'm an award winning producer & director, creating video content, TV adverts, music videos & promotional videos as the Managing Director of CineRobota Video.
In addition to this I also giving one to one training to business owners, entrepreneurs, marketing professionals and sales people to help them create video content for their business and life.
As well as all of that, I'm also a lecturer in Advertising, Film & Music Video Production.
Matthew spent 20+ years in the retail sector where (amongst other things) he led the private equity backed £63.5m management buy out of Bargain Booze in 2006, consulted for Costcutter in 2013 on a turnaround project, and was the Chief Operating Officer of Ryman Stationery, part of the Theo Paphitis Retail Group.
Matthew is now a professional and personal development specialist, working predominantly in Staffordshire and the North West of England.
He works with businesses and business people who have a growth mindset but, for whatever reason, they have a few frustrations.
For example, they may be annoyed that they're just not seeing enough potential new clients, worried that they aren't closing the potential clients that they do meet with, or just despondent because -when they do close a deal- they feel the need to give away discounts just to drag the thing across the line.
The effect? Unrealistic sales forecasts, a pipeline that drags on for eternity, and bottom line profit erosion... not to mention a similar erosion of the salesperson's self-esteem.