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BusinessEntrepreneurshipMarketing Strategy

Sell Your Beauty Product - Direct to Consumer or Wholesale

Marketing strategies for successfully selling cosmetics, hair care, or personal care products in the US
Rating: 4.4 out of 54.4 (21 ratings)
2,083 students
Created by Lauren Casgren
Last updated 11/2019
English
English [Auto]

What you'll learn

  • Explore different distribution and marketing options for your business
  • Gain tips and resources for selling online
  • Learn best practices for social media marketing
  • Develop your editorial calendar and never miss out on holiday sales
  • Determine your wholesale pricing structure
  • Learn about barcodes and wholesale terms
  • Save time and money with a helpful guide to attending trade shows

Requirements

  • No experience required

Description

In this course, we’ll cover things like setting your business up online, social media marketing, and choosing a distribution channel for your products. You’ll learn how to plan your editorial calendar so you don’t miss out on holiday sales. We’ll also discuss different wholesale options, how to price your products for wholesale, and what you need to know about trade shows. Whether you plan to sell cosmetics, hair care, or personal care products, this course will provide you with knowledge and resources to help you reach your target market and boost sales. Please note: the information and resources in this course are primarily for the American marketplace.

Who this course is for:

  • For entrepreneurs and business owners who want to sell beauty products

Instructor

Lauren Casgren
Branding Expert
Lauren Casgren
  • 4.5 Instructor Rating
  • 184 Reviews
  • 12,277 Students
  • 5 Courses

Lauren Casgren-Tindall, Principal & Creative Director of Creme de Mint, has been creating powerful, innovative designs for over 15 years for companies such as Avon, Victoria’s Secret, Bliss, and Benihana. She has worked as an international design consultant for clients in Australia, the UK, and the Netherlands. She specializes in branding and packaging design for the specialty foods/beverage and health/beauty industries. Lauren has received awards for her designs from HOW International Design Awards, Print Magazine, Graphic Design USA Magazine, and Core 77, as well as 2 ADDYs from the American Advertising Federation.

Lauren is a leader in Miami’s entrepreneur scene. Her interest in starting her own product line inspired her to found the groups Entrepreneurs Starting a Product Line and Internations Miami Business Leaders. She launched the Entrepreneur Minds Academy Speaker Series to provide seminars, collaboration, and resources to budding as well as seasoned entrepreneurs. 

She enjoys sharing her wealth of knowledge and her passion of launching great brands with the Udemy community.


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