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Sell Your Art Masterclass

Name: Sell Your Art Masterclass
Rating: 4.5 (371 reviews)

Learn how to make a real income by selling your original artwork online to customers all around the world.

Created byMelanie Greenwood

Last updated 11/2019

English

What you'll learn

How to sell their artwork online
How to build an effective online art shop
How to market their art to the right people
How to photograph their art and/or create mock up styling
SEO for your art listings
Pre-launch, Launch day and Post-Launch day marketing

Course content

4 sections • 34 lectures • 6h 5m total length

Sell Your Art Masterclass Part 1 Introduction1:44
In this section, you will learn how to define your audience, decide on your art format, art production, sourcing art supplies and pricing your art for sale. Please see worksheets download attached.
Welcome To The Sell Your Art Masterclass4:29
Welcome! Please download your worksheets for Part 1 and let's get started!
Define Your Audience20:45
Defining your audience is key to knowing how to market your art.
Decide On Your Art Format19:08
In this video you will walk through a process to help you decide on an art format.
How To Produce Your Art Products13:47
Walk through the steps to decide how you will produce your art products. This will ensure quality and speed as your art business is growing later.
Sourcing Art Supplies5:30
Learn my best tips and tricks for sourcing art supplies in order to maintain healthy profit margins.
Pricing Your Art For Sale5:15
Artists always ask me how to price their artwork. This video helps to give advice on how to do so.
Part 1 Final Thoughts0:57
Final thoughts closing of Part 1 and leading into Part 2 of the Sell Your Art Masterclass.

Sell Your Art Masterclass Part 2 Introduction1:53
In Part 2, I will help you choose your selling platform, show you pros and cons of a personal website, teach you how to set up your selling policies and personal about sections. Please see worksheets download attached.
choosing Your Selling Platform Part 1: Etsy16:55
Learn the pros and cons of selling your art on Etsy.
Choosing Your Selling Platform Part 2: Shopify11:01
Learn the pros and cons of selling your art on Shopify.
Choosing Your Selling Platform Part 3: Amazon Handmade21:03
Learn the pros and cons of selling your art on Amazon Handmade.
Choosing Your Selling Platform Part 4: Other Options14:58
Learn about selling on a wide range of other great selling platforms.
Personal Website Pros and Cons9:27
Learn the pros and cons of creating a personal selling website.
Selling Policies4:17
Tips on building your selling policies so your customers know exactly how to purchase from you.
Personal About Section7:21
Build an about section that helps to create loyal art fans.
Part 2 Final Thoughts1:14
Final thoughts closing Part 2 and leading into Part 3 of The Sell Your Art Masterclass.

Sell Your Art Masterclass Part 3 Introduction1:27
In Part 3, you will learn how to photograph your art, do mock up styling, build effective art listings, SEO, writing descriptions, shipping settings and packaging your art orders. Please see PDF download worksheets attached.
Art Photography32:32
Learn about photography, lighting, cameras and image continuity for your online art shop.
Mock Up Styling17:00
Learn some great tricks for mock up styling your art to feel like it's in a room setting.
Effective Art Listings6:51
Learn the key elements to an effective art listing in your shop.
SEO Keywords21:29
Learn some strategies for discovering SEO keywords to implement in your art listing titles, tags and descriptions.
Art Descriptions + Templates27:06
Learn how to write great descriptions for your physical and printable art products.
Template for Physical Art Product Description: https://www.dropbox.com/s/d5lop25zwqof62m/PHYSICAL%20ART%20LISTING%20DESCRIPTION%20TEMPLATE.docx?dl=0
Template for Printable Art Product Description: https://www.dropbox.com/s/rw1k0qzlx5gdbzh/PRINTABLE%20ART%20LISTING%20DESCRIPTION%20TEMPLATE.docx?dl=0
Shipping Settings17:28
Learn how to set your online shop shipping settings.
Packaging Your Art Orders12:15
Learn how to adequately package your art for shipment.
Part 3 Final Thoughts1:22
Final thoughts closing Part 3 and leading into Part 4 of The Sell Your Art Masterclass.

Sell Your Art Masterclass Part 4 Introduction1:41
In this section, you will learn how to over deliver for your art customers, abandon cart strategies, testimonials, reviews, pre-launch, launch day and post- launch strategies. See worksheets PDF download attached.
Over Deliver For Your Customers13:26
Learn how to over deliver for your customers to keep them coming back again and again to purchase from you.
Abandoned Cart Strategies9:52
Learn how to get people to come back and complete their art orders with abandon cart strategies.
Testimonials and Reviews4:29
Learn the power of testimonials, reviews and shares for your art business.
Pre-launch Marketing Strategies24:08
Learn about what to do in weeks leading up to a launch of new art.
Launch Day5:51
Learn what to do on the day you launch a new art piece, collection or series.
Post-Launch Day Marketing Strategies8:37
Learn about post-launch day strategies to encourage potential customers to purchase your art.
Part 4 Final Thoughts0:38
Thank you for taking the Sell Your Art Masterclass! I hope it has helped you start the process to selling your artwork online to real customers around the world. Keep creating and keep marketing! I wish you all the best in your journey.

Requirements

Be an artist, designer, illustrator with a desire to build an online art shop

Description

Welcome to the Sell Your Art Masterclass!

In this course, you will learn how to sell your artwork to real customers online and marketing strategies to build awareness and a loyal following for your art business.

In this course you will learn:

1. How to define your customer audience and why it's so important

2. You will be guided through a process to decide on your art format

3. You will be guided through a process to decide on how you want to produce your artwork products.

4. Name and logo for your art business

5. Learn how to source art supplies

6. Lear how to price your art

7. How to choose the right online selling platform

8. Pros and Cons of a personal website

9. About Sections and Personal selling policies

10. Photography and mock up styling

11. Effecting art listings and SEO

12. Writing great art descriptions

13. Shipping settings and packaging your art for shipment

14. How to over deliver for your customers to keep them coming back again and again.

15. Abandon cart strategies

16. How to encourage testimonials, reviews and shares

16. Pre-launch, launch day and post-launch day marketing strategies

Note: There are download PDF worksheet and checklists for each section of this course, so you can follow along with the process and move forward with making great decisions for your own art business.

I hope you enjoy The Sell Your Art Masterclass course!

Melanie

Vision City Design Studio

Who this course is for:

Beginner artists an creatives who want to build an online art business from scratch

Sell Your Art Masterclass

What you'll learn

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Course content