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Consultative Selling & B2B Sales Masterclass (with AI Labs)
Role Play
Rating: 4.5 out of 5(518 ratings)
7,898 students

Consultative Selling & B2B Sales Masterclass (with AI Labs)

Master Value-Based Selling, Discovery Calls & AI Prompting. Practice Live B2B Role Plays & Close High-Ticket Deals.
Last updated 10/2026
English
Arabic [Auto],English [Auto],

What you'll learn

  • Master Consultative & Value-Based B2B Selling to replace product pitching with advisor-led sales conversations that close deals.
  • Execute structured B2B Discovery Calls using the 70/30 active listening rule and strategic questioning frameworks.
  • Practice B2B sales scenarios in Native AI Practice Role Plays to master objection handling and price deflection live.
  • Build Persuasive Tables (Problems vs Needs) to translate product features into quantified commercial outcomes.
  • Master AI Prompt Engineering for Sales to generate post-call executive summaries and proposal narratives.
  • Handle client price resistance and discount demands by re-anchoring enterprise sales conversations on business value.

Course content

5 sections • 27 lectures • 1h 52m total length
  • Introduction4:33

    Maximize Your Professional ROI

    Welcome to the path of sales mastery. To ensure this training translates into career growth and measurable results, I have provided the Manager’s Competency Tracker in the resources of this lecture. This document is your Bridge of Professionalism. It serves to move you beyond passive viewing into a high performance state where you act as a Sales Doctor rather than a product vendor.

    Use this tracker during your weekly 1:1 meetings to demonstrate your mastery of elite habits such as the 70/30 talk ratio and the sum of little YESs. By providing objective evidence of your behavioral growth, you prove your value to your leadership team and align your success with the strategic goals of your organization. Download the PDF now and make it a permanent part of your weekly professional review.

  • The Consultative Mindset Shift Simulator
  • [AI LABS] Strategic Upgrades: The Consultative Shift0:34
  • [AI LAB] How LLMs are Transforming Sales2:15

    Before we analyze what clients want, it is vital to see how technology has shifted the landscape. This overview shows how AI empowers you to move from a vendor to a consultant at a professional scale.

  • Consultative Discovery Prep: AI Question Engineering

Requirements

  • Basic understanding of B2B business concepts (no prior advanced sales experience required)
  • A computer or mobile device with internet access to participate in the interactive AI Role Plays and assignment labs.
  • Willingness to practice active listening, ask diagnostic questions, and refine your sales conversation technique.

Description

The B2B sales landscape has changed; FOREVER.


Today's enterprise buyers are more informed, cynical, and resistant to traditional sales tactics than ever before. If your sales strategy relies on pitching features, running standard slide decks, or offering immediate price discounts, you are losing deals to competitors who act as trusted business advisors.


Welcome to the ultimate masterclass on Consultative Selling & Value-Based B2B Sales—upgraded with Native AI Practice Role Plays.


This course is designed to transition you from a transactional product-pitcher into a high-earning consultative sales professional. You won't just watch videos about sales theory—you will actively build, practice, and refine your skills using real-world scenarios and AI-powered simulation labs.


WHAT MAKES THIS COURSE DIFFERENT? (INCLUDES NATIVE AI PRACTICE ROLE PLAYS)


Unlike traditional, passive sales courses, this program embeds hands-on execution directly into your learning experience:


• Native AI Practice Role Plays: Step into interactive, real-time sales scenarios. Rehearse price-deflection, discovery questioning, and objection handling against realistic AI buyers before speaking to actual clients.

• The Persuasive Table Framework: Master the core methodology of mapping client operational problems directly to commercial needs and financial benefits.

• AI Question & Prompt Engineering: Learn how to leverage LLMs (ChatGPT, Claude, Gemini) to audit call transcripts, calculate your talk-to-listen ratios, and generate executive proposal narratives in minutes.

• Real-World Capstone Audits: Complete graded discovery audits, 70/30 talk-time evaluations, and executive summary assignments using downloadable golden sample frameworks.



WHAT YOU WILL MASTER


1. THE CONSULTATIVE MINDSET & BUYER PSYCHOLOGY

   • Shift from product-centric pitching to customer-centric problem solving.

   • Understand how enterprise buyers evaluate risk, ROI, and vendor value.


2. ADVANCED DISCOVERY & QUESTIONING TECHNIQUES

   • Master Inverted, Reinforcement ("Isn't it?"), and Hedgehog questioning strategies.

   • Enforce the 70/30 Active Listening Rule to keep buyers talking while you control the call direction.


3. VALUE-BASED SELLING & THE PERSUASIVE TABLE

   • Uncover hidden operational friction and quantify the true financial cost of client problems.

   • Translate complex product specifications into compelling business outcomes.


4. THE AI-POWERED SALES EDGE

   • Use advanced prompt engineering to turn raw, unstructured call notes into executive-ready proposals.

   • Audit your discovery calls automatically to eliminate premature pitching traps.


5. INDUSTRY-SPECIFIC PRACTICE SCENARIOS

   • Tailor consultative techniques across B2B SaaS, High-Ticket Professional Services, and Industrial/Physical Equipment sales.



WHY INVEST IN YOUR B2B SALES SKILLS TODAY?


Research shows that over 80% of enterprise buyers choose vendors based on the value delivered during the sales process itself—not the product features alone. Mastering consultative discovery directly impacts your close rates, deal sizes, and commission revenue.


Whether you are an account executive, business development manager, sales founder, or sales engineer, this course provides the exact toolkit required to dominate your market.


Enroll today, jump into your first AI Role Play, and elevate your sales career!

Who this course is for:

  • B2B Sales Representatives & Account Executives looking to transition from feature pitching to high-ticket, consultative selling.
  • Sales Managers & Business Development Leaders seeking a practical, AI-driven framework to coach reps on discovery and active listening.
  • Founders, Consultants, & Agency Owners who need to win high-value client contracts without competing on price or giving steep discounts.
  • Sales Engineers & Technical Specialists who want to translate complex product specs into quantified business value.