Self-Publishing Success in Bookstores and Online!
What you'll learn
- You'll know how to produce both a physical (e.g., paperback, hardcover) book and e-book version of your title so you can sell it in traditional "bricks and mortar" bookstores and online!
- You'll have a solid understanding of the entire book production process including writing, copyright, publishing, design (ISBNs and barcodes), distribution, marketing and publicity (book reviews), selling, printing, and MORE!
- You'll have a clear idea of your own self-publishing goals and desires so you can achieve what YOU truly wish to achieve with your book—not what someone else says you should want to achieve!
- You'll be able to proudly display your professional grade book beside any of your trade-published competitors' books once it's officially published!
Requirements
- Wait! Don't self-publish your book just yet. Take this course first so you choose the best possible road toward achieving your unique goals. (You can wait a few more hours, can't you?)
- Once you're ready to self-publish, you'll need access to Microsoft Word for writing and editing your book, Adobe Reader (or a comparable program) for proofreading .PDF files, and the Internet/email for communications.
Description
Why You Need a Presence in the "Bricks and Mortar" Bookstores and Online
Believe it or not, there are still just as many people out there who prefer to hold a physical book in their hands as there are people who love the compact convenience of e-readers. And many of these people still prefer to shop in a regular bookstore. So, if you only publish an e-book or print-on-demand (POD) paperback online, you're likely missing out on half your potential audience.
If you're ready to reach your full target market with both a paperback or hardcover and an e-book, then this is the course for you. I'll show you how to "cast a wider net so you can catch more fish" and enjoy more commercial success with the traditional "bricks and mortar" booksellers as well as the e-commerce retailers.
Understand and Achieve Your Goals
A self-publisher is an entrepreneur. Your book is your business card. As a business owner, doing one’s due diligence is especially important when it comes to self-publishing a book. In this day and age, so much information is out there on this topic that it can be quite overwhelming and more than a little bit confusing. What road should you take? Which choice will bring you the best return on investment? Who can best help you to achieve your goals? Well that all depends. What are your goals? We're going to figure them out together here, and then I'll show you the best road to take in order to achieve them.
Learn About All the Players in the Book Supply Chain and How They Can Help You Sell More Books
We're going to cover everything in this course: sales and marketing, writing and publishing, ISBNs and barcodes, book reviewers and publicists, distributors and printers. You'll learn how each of these players fit into the worldwide book supply chain, how they can help you to sell more books, and what they expect from you before they'll help you. I'll show you how to navigate this mysterious business littered with acronyms, peculiar old-fashioned practices, and unforeseen pitfalls so you can sell more books and enjoy greater commercial success.
Who this course is for:
- All self-publishers who are interested in achieving commercial success with both the traditional "bricks and mortar" booksellers and e-commerce retailers such as Amazon should take this course.
Course content
- Preview06:42
Instructor
![Kim Staflund](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 3.5 Instructor Rating
- 4 Reviews
- 28 Students
- 1 Course
So many people are now opting for self-publishing ahead of the traditional trade publishing route, and they need guidance regarding best practices with everything from writing to publishing to selling their books. I've made it my life's mission to help these people navigate this mysterious business littered with acronyms, peculiar old-fashioned practices, and unforeseen pitfalls.
As a bestselling author and TESOL certified sales coach for authors with over twenty years’ experience in the North American English book publishing industry, I can show you how to write, publish, advertise, sell, market, and publicize your book(s) using all the effective traditional and online tricks of the trade. Add my substantial advertising sales and marketing background into the mix, and you have a serious mentor in front of you who can help you achieve commercial success as an author in the traditional "bricks and mortar" bookstores as well as online.