Self-branding For Retail Managers

This course will help students understand who they are within the context of their retail management role, and it will help them become more effective at building a successful career.  The course starts off with a general introduction to the concept of brand and self-brand.  Section 2 discusses the four key components of a good self-brand.  Section 3 is a working exercise that leads students through the process of defining their self-brand.  Section 4 describes four important concepts that will help students build their self-brand.  Section 5 teaches students how to effectively promote and market their self-brand.  Finally the course wraps up with a lesson on how students can evolve their self-brand over time.  All six sections of the course reinforce a theme that effective self-branding depends on high levels of self-awareness and authenticity.