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30-Day Money-Back Guarantee

This course includes:

  • 1.5 hours on-demand video
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
Business Management Personal Branding

Self-branding For Retail Managers

An exercise to increase leadership effectiveness by identifying your strengths and establishing your personal brand
Rating: 3.8 out of 53.8 (10 ratings)
34 students
Created by Jon Dario
Last updated 10/2016
English
30-Day Money-Back Guarantee

What you'll learn

  • Understand, communicate, and evolve who they are and the value they bring to a team or an organization.

Requirements

  • Students should come to this course with some degree of awareness of their professional strengths and weaknesses, though the course itself will help students put structure and meaning to it all.

Description

This course will help students understand who they are within the context of their retail management role, and it will help them become more effective at building a successful career.  The course starts off with a general introduction to the concept of brand and self-brand.  Section 2 discusses the four key components of a good self-brand.  Section 3 is a working exercise that leads students through the process of defining their self-brand.  Section 4 describes four important concepts that will help students build their self-brand.  Section 5 teaches students how to effectively promote and market their self-brand.  Finally the course wraps up with a lesson on how students can evolve their self-brand over time.  All six sections of the course reinforce a theme that effective self-branding depends on high levels of self-awareness and authenticity.

Who this course is for:

  • This course is designed for retail managers who want to establish a strong foundation from which to build and grow their career. ideal students include new managers who are just beginning a career, experienced managers who are looking to jumpstart a new phase of their career, and everybody in between.

Course content

5 sections • 11 lectures • 1h 19m total length

  • Preview02:44

  • What is a brand?
    06:13
  • Preview04:36
  • Preview05:51

  • Preview01:29
  • Component 1 - Foundational Basics
    07:00
  • Component 2 - Personal Characteristics
    15:32
  • Component 3 - Experiences
    05:44
  • Component 4 - Skills and Specialties
    04:01

  • Defining Your Self-brand
    19:52

  • Growing and Promoting Your Self-brand
    06:00

Instructor

Jon Dario
Retail Leader
Jon Dario
  • 3.9 Instructor Rating
  • 75 Reviews
  • 278 Students
  • 2 Courses

Thirty year retail veteran and founder of The Retail Management Formula, a company dedicated to turning managers into truly effective leaders.  Jon has run retail organizations as large as 250+ locations and has experience in multiple types of retailing, including department store, specialty store, discount retail, and financial service retail.  He is the author of two books on retail leadership and served as an Expert Consultant to Capella Learning Solution's course on "Managing Front Line Retail Operations."

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