SEGMENTATION IN THE TRAVEL BUSINESS
What you'll learn
- Learn how to more precisely define and target your priority audience to achieve higher revenue potential with stronger customer loyalty.
- Learn about travel as financial investment and define the finest points of luxury travel.
- Find out how companionship and the seasons could influence your business tactics.
- Acquire a higher level of sophistication and skill with knowledge-based services.
- Earn higher status among your colleagues, partners and more sophisticated travellers.
- No previous experience in travel or marketing needed. You will learn everything you need to know.
This course offers current and future travel and tourism professionals the special knowledge that’s required for building a successful travel business with more precisely targeted marketing activities.
We will discuss options for acquiring a higher level of sophistication and skill with knowledge-based services. This can result in earning you higher status among your colleagues, partners and more sophisticated travellers.
We will study budget-driven segmentation that determines travel type, inclusions, activities and levels of individualisation and handholding.
We will find out how companionship and the seasons could influence your business tactics.
We will learn about travel as financial investment and will define the finest points of luxury travel.
This Segmentation in Travel business course will help you to learn how to more precisely define and target your priority audience to achieve higher revenue potential with stronger customer loyalty.
In order to identify, process, analyse, and apply all of this information to creating rewarding experiences for their customers, those working in the travel industry must possess well-developed critical thinking skills. Professional education alone does not guarantee the integration of structured knowledge and disciplined thinking required to be a consummate Travel Advisor. The best professionals have inter-cultural and cross-industrial experience, and a balanced liberal and professional education. Why does anyone want to work in the travel industry? Why do young people want to work in this seemingly glamorous but actually meticulous job? The classic answer – “I love to travel” – is not enough. A love of accumulating and sharing knowledge is the fundamental driver. The travel business is a knowledge business.
Who this course is for:
- Current and future travel and tourism professionals, who want to build a successful travel business with more precisely targeted marketing activities.
Aldis Kušķis has been involved in the travel industry for more than 20 years. Starting with managing an around-the-world sailing project at the turn of the century, to defending the interests of the European tourism industry and its citizens on the Committee on Transport and Tourism as a Member of the European Parliament 2004–09, he is now an extremely well-connected travel designer creating tailor-made itineraries for cultural adventurers and sophisticated travellers.
Aldis was born in 1965 in Riga, the capital of Latvia. His structured and logical thinking was nurtured and polished at Riga’s 1st Gymnasium (the oldest school in the Baltic states, which traces its origins to the Riga Dom School, founded in 1211), renowned for its specialisation in mathematics. The heady revolutionary times, when Latvia regained its independence in 1991 were also very creative times. Together with other DJs, Aldis formed the first pirate radio station in Latvia. Producing and managing music and arts festivals was a natural progression. Other projects followed, including publishing the first “city magazine” in the Baltics and managing the production company that produced Latvia’s most popular TV talk show of the 2000s. As founder and owner of a number of marketing communications businesses, he managed numerous projects in transatlantic locations from Chicago to London to Stockholm, and helped transform a single advertising agency into a network of thirty companies in five European countries.
Aldis’ process management and oratorical skills proved very useful when he entered politics and was elected to the Latvian Parliament – Saeima – where he specialised in relations with the European Union and the OSCE. After election to the European Parliament, he served on the Environment Committee, worked for the sustainability of maritime transport, and was active on the Transport & Tourism Committee where he worked in close cooperation with the tourism umbrella organisation ECTAA – The European Association of Travel Agents and Tour Operators.
Returning to private business in 2009, he established a successful destination management company, which has since designed countless tailor-made itineraries for American, Brazilian, British, and European travellers to the Baltic States and Scandinavia. At the same time, he also served as the Vice President of the Latvian Association of Travel Agents and Operators and the Chairman of the National Tourism Board of Latvia, leading one of the best tourism destination brands – “Latvia – Best enjoyed slowly.” His most recent venture, STAGINGS Travel Design, serves Latvia’s top travelling families as well as many other demanding travellers from all over Europe. He attributes part of his success to strong partnerships with the world’s leading hospitality and travel business brands, like Belmond, Aman, A&K, etc.