Securities Edge: Powerful Persuasive Selling Skills

Want to gain the ability to close more sales in just a few hours? Securities Edge is not just a “how to” course that presents the theory, it is an interactive process during which you actually develop powerful persuasive skills.

Distilled from the in-house sales performance workshop run in financial services companies around the world, Securities Edge gives you mastery of professional persuasive communication in only 4-8 hours. 

The securities operations of a major global Swiss bank had static revenue growth for years, and was consistently near the bottom in comparative client satisfaction surveys. I implemented Securities Edge as a core driver of an organisational development initiative in Zurich, then London, New York, Tokyo, Singapore, the Caribbean and Latin America. Within 18 months revenues had tripled worldwide and they had shot to the top of the customer satisfaction table. Sales professionals saw bonus payments go through the roof. The reputation of the programme then took it into other companies around the world.

The core skills course is now available to you online for a fraction of the corporate fee. Now you can gain the persuasive skills to ramp up success in your career - and the rest of your life.

You’re a sales professional, a deal-maker, an account executive, working every minute of every day to grow your client base and increase sales. You sell equities, fixed income, derivatives or other financial products and services. You pitch financial institutions, corporate investors and HNW individuals. You work a lot by phone or by Zoom, Teams or Skype. Each sale is potentially huge. It’s a high-stress, noisy, no-time-wasted environment. How do you cut through, stand out and succeed?

In Securities Edge, you’ll be systematically guided through proven conversation processes. You'll work through examples drawn from actual securities sales conversations. You’ll understand what works, what does not, and why. Most importantly, you’ll actually develop these vital persuasive communication skills and apply them to your own clients or prospects!

The course maps out the most effective routes to persuasion in sales conversations, from the cold call to the close. You’ll learn to be surgically efficient and laser-focused, while building empathy.

Securities Edge is a master class in cold calling and closing! You’ll develop the skills to:

• structure a sales conversation for maximum impact

• access, build a case and close

• turn doubt to advantage

• eliminate disinterest

• overcome objections!

You can use Securities Edge to add power to a hard-sell – but more often you’ll find the skills help you turn challenging sales calls into efficient, professional relationship-building experiences.

The course is made up of:

• 26 video lessons (short and powerful - totalling less than 4 hours).

• 7 guided account applications exercises

• 30 optional programmed interface role plays

• a supplementary 262 page interactive skill-building workbook

Enrol in the Securities Edge course now, and instantly start growing your sales!