Secrets of Personal Reputation Management
What you'll learn
- You’ll go from being a bystander to someone who can take action
- You’ll have the tools to protect yourself and others from misleading information or malicious online attacks.
- You’ll know exactly how to remove or drown out the negative search results that appear on Google and replace them with positive ones.
It’s never been so important - and so valuable - to protect your personal brand and reputation.
Because in today all it takes is one false accusation or misleading article to permanently ruin a brand, image or reputation.
The question is:
If (or When) it happens to you or the people you care about, will you be left helpless as the victim of reputational damage?
Or will you be the ‘guardian angel’ who steps in, reverses the damage, and protects the single most important asset anyone has - your reputation?
And if you think this type of thing doesn’t happen - then think again.
Because with today’s ‘cancel culture’ movements (i.e. Canary Mission) and online witch-hunting, more and more brands are falling victim to slander, hit pieces, and major misunderstandings.
You don’t need to look further than the latest twitter scandal or controversy to see an example of this...
It’s no longer enough to have a traditional PR team. That’s because of how the online and social media landscape has become a ‘reputational minefield’.
The problem has never been this prevalent. And the risk is multiplied the more visible a person or business is.
But when everything - like social media history and personal details - can be found online very quickly…
...and all it takes is a single slip-up for serious damage to occur...
...the lives, brands or businesses of those you know can be smashed by a reputational wrecking ball - and topple over in an instant.
And the only thing that can save them from this fate is a skilled Reputation Manager. One with the same knowledge that’s been used to shield politicians, celebrities and high-profile figures (ones you very well may recognize).
The problem is that very little people have this knowledge. Few brands, businesses and professionals know how Google works to make or break reputations.
Not only that, most people today have almost no control over what Google presents about them to the world.
This leaves them extremely vulnerable to everything from unflattering or misleading portrayals...to a nasty surprise or malicious attack that permanently smears their brand.
The end result? It becomes very easy for reputations to rapidly get worse and worse - especially when we don't realize what’s happened.
The truth is that all it takes is a single misleading result at the top of Google to:
Permanently damage a brand beyond repair
Sour the name of organizations that only seek to make a positive impact
Ruin future business relationships or severely impact current ones
Derail entire careers, businesses and futures
That’s why taking the steps to become a Reputation Manager can pay off immeasurably - whether it’s for the people you work with, the people you know and love, or just for yourself.
Take the course if you:
· Want to build, improve, or repair your own reputation
· Want to help your employer present a better or bolder presence
· Want to help a non-profit build, improve, or repair its reputation
· Are an upper-level manager and you want to understand your staff’s work
· Are just curious about reputation management.
Now You Master An Extremely Valuable Skill Set That Gets More Important Every Day
It’s no longer enough for companies, CEOs, and other important figures to leave their reputations to chance. Not when their careers, brands or businesses depend on it.
Ignoring this crucial area leaves then completely defenseless to vicious cycles of misinformation, reputational attacks and nasty surprises that can put their futures and livelihoods in serious danger.
And if you (or anyone you know) have ever been victim to defamation, slander or a story that paints a bad picture of you, then you know just how scary it can be to risk having your entire image shattered.
I’d like to show you how to remove what would normally be a permanent reputational stain...to a temporary blemish that quickly fades away.
And perhaps more importantly, how to react quickly and correct the damage so you can become the savior to any company, client or organization that relies on their brand.
Introducing Secrets to Reputation Management:
The Definitive Course On Becoming A ‘Reputation Manager’ And Protecting The Image, Brand and Reputation Of Those Around You
This course is unlike anything you’ve ever seen before.
That’s because I’ve distilled my two decades of expertise into a practical, step-by-step and action-focused program you can use to protect, repair and control any online reputation.
Inside you’ll find the exact same strategies and tactics I use with my personal clients - one that I’ve never revealed publicly (until now).
You’ll learn how to protect clients and organizations from:
Negative news coverage or misleading press reports that tell the wrong story at the wrong time
Bad buzz about a past issue that’s no longer relevant (but people mistakenly think it is)
Bloggers or political opponents attempting to slander, smear or cancel
Misinformation, rumors and controversy that ruin the first impressions both important people and complete strangers have
Use the same tools and techniques I use to help celebrities, politicians and high-profile clients repair and protect their online reputations.
Featured on the front page of The Washington Post "Calling in the Pros to Refine Your Google Image" and in numerous publications including Wired "You Are What Google Says You Are," Newsweek "Google Yourself and Enjoy it," and many more.
I'll show you how to master the same skills I used to become a highly paid and sought-after ‘Reputation Manager’ so you can set yourself miles apart from the competition.
And if someone you know is currently experiencing one of these issues, you’ll get the tools you need to quickly reverse the damage, recover their reputation, and restore their image - and start seeing results in as little as one week.
This course includes 21 chapters of video instruction on topics such as: How to remove negative content from the web, how to boost positive search results, how to launch a personal domain website, how to use AI to write articles and create content, how to publish content on professional industry sites and much more...
You will learn a proven process for influencing search results
Watch step-by-step strategies to guide you each day
You'll see your first online results within one week!
What Will Happen After You Take This Course
You’ll gain a skill set that is invaluable in today’s day and age (and is only becoming more important with everything going on)
You’ll go from a powerless bystander to someone who has full control over the brand and image of your clients or organization - so that they’re never at risk of being blindsided by a nasty surprise or unexpected event.
You’ll have the tools to protect the groups, communities, nonprofits or organizations you’re a part of from misleading information or malicious attacks from people who wish to do them harm.
You’ll know exactly how to remove or drown out the negative search results that appear on Google and replace them with positive ones (so that search engines become your best friend and not your worst enemy).
READY TO UNLOCK THE SECRETS TO REPUTATION MANAGEMENT?
Who this course is for:
- You’re a career professional who wants to offer a high-value service to yourself, your client, your company or organization
- You want to make sure your community, group or cause isn’t severely damaged by negative PR
- You want to protect your loved ones from the potentially disastrous effects of slander, defamation or bad press coverage
Over twenty years working in Digital PR and Strategic Communications. Quoted in numerous publications such as The Washington Post, New York Times, Wired, Harvard Political Review, Bloomberg and more.
Currently teaching courses on Digital Marketing at Georgetown University.
Wired -- "You Are What Google Says You Are"
CBS News -- "Scrubbing Your Reputation
Newsweek -- "Cleaning up Your Online Reputation"
Politics Magazine -- "Scrub Your Online Image"
Washington Post -- "Calling in Pros to Refine your Google Image"
The Age -- "Reputation Managers Step in Against Internet Thugs"
Harvard Political Review -- "Golden Veils"