Business English Email Writing Skills for ESL Students
4.4 (30 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
174 students enrolled

Business English Email Writing Skills for ESL Students

How you can become an excellent Written Business English Communicator: For those whose 1st Language is NOT English (ESL)
4.4 (30 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
174 students enrolled
Last updated 11/2018
English
English [Auto]
Current price: $30.99 Original price: $44.99 Discount: 31% off
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This course includes
  • 3.5 hours on-demand video
  • 16 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How to become known as a First Class Communicator in written Business English.
  • Get fast, and positive replies to all your Business English Emails, by using this Unique, Revolutionary, yet Simple System.
  • How to use the Business English you already know more effectively, without having to study more grammar.
  • Write your Business English emails faster, avoid common email errors, and communicate more professionally and effectively by consistently using the System.
  • Influence, inform, and persuade your reader by choosing the best wording and writing style.
  • Understand how to use the most effective structures, formality and formatting for fast positive replies.
Requirements
  • Reasonably good English skills plus a strong desire to achieve business success.
  • Basic experience of writing Business emails in English.
  • Basic experience with email applications.
Description

Alain's friendly WARNING: "You may already  know about some of the techniques and ideas in this course, but please work through all the parts to get the full benefit"

"If you have some experience at writing Business English emails, you may already be familiar with some parts of this course. However, by completing the whole course and using ALL the techniques correctly, the replies you get from your reader will arrive more quickly and be more positive."

"This is due to the psychological impact the system will have on your reader, created by the Structure, Focus, and Tone of your writing. It is the combination of the techniques that produce the results, rather than the individual parts of the system, which you may already know."

____________________________________________________

All EZSteps REAL Business English Courses (ESL) on Udemy are for people whose first language is NOT English, and who want to develop superior Business English Communication Skills for their company or career, and persuade their readers to answer quickly and positively.

Business English Email Writing is often only taught as an English exercise focusing on grammar, standard expressions, and vocabulary, without any information about what works well and what doesn't in the REAL business world.

Business English Writing (ESL) as taught in schools and universities is really just adding specialized vocabulary to an ordinary English lesson, and you were being taught about the use of Business English (ESL) by an academic who probably has little or no experience of REAL business.

I’m sure that they are very capable of teaching vocabulary, grammar, spelling and punctuation, but without any hands-on experience in REAL business situations, or the logistics of using English for business, how can they possibly know what is likely to happen in everyday life, and how to handle it.

This is the first online REAL Business English Email Writing course to explain what damaging writing errors are, how to recognize them, and how to avoid making them.

You can learn how to love writing your Business English Emails with confidence and speed.

If you’re going to the hospital to have major surgery, would you prefer that your doctor had real experience of actually doing operations?

Would you be happy if an intern doctor, who has a lot of academic knowledge about surgery, and has read all the scientific journals... ...would you be happy to let that intern do your operation?

I have a feeling that you’d prefer, in fact, insist upon, an experienced doctor, wouldn’t you? You may have learned how to write your Business English emails at school, university, or even with a 'Learn to write effective Business English Emails' writing course.

Maybe you still can't get your readers to respond quickly, and often the replies are not what you want.

Many Business English Writing Courses teach standard formats, grammar, and 'cut and paste' phrases, and fail to reveal the problems, or offer solutions for you to get fast, positive results.

This revolutionary, yet simple business English email writing system, if followed correctly, will transform the power of your written communications.

You will learn how to communicate more effectively, using the English you already know, and be able to choose the wording and style that will most effectively inform, influence, or persuade your reader in the REAL business world.

You will reduce the time it takes you to create powerful and effective business English emails by clearly identifying the important parts of your message.

By using the most efficient structure, formality, and format, you will be able to achieve responses from your readers that are quick, and positive.

You will communicate more professionally, by editing your messages efficiently, making sure they are properly formed, and easy to read, which will get you the results you are looking for.

You will build a reputation as both an excellent communicator and someone who gets results quickly and effectively.

Let's see how much you can benefit, by working steadily through this Business English writing course together,

Alain

REMEMBER: It's the combination of the effects of all the techniques that will produce the results you are looking for.

Who this course is for:
  • Your First Language is NOT English, and your English level is reasonably good.
  • You want to be known as an excellent communicator in written Business English.
  • You need to use English when writing business emails.
  • You are sometimes annoyed by your reader's delay in responding, frustrated by negative replies, or worried your reader does not fully understand your meaning.
  • You are willing to do focused, deliberate and determined practice to improve your business English email writing skills.
  • You MAY NOT need this course, if you are an experienced business person, unless you want better and faster results from your emails.
Course content
Expand all 38 lectures 03:25:37
+ Getting Started on Your Guide to Solving All Your Email Problems.
7 lectures 32:32

A short welcome to your course and a short explanation of Alain's purpose and qualifications for writing this course

Have a great course!

Preview 04:19

Introduces you to a brief outline of the key purpose of each section of the course, and explains some reasons why this course will help you to communicate more professionally and effectively.

Your Course Introduction
04:58

In this lecture you will get an insight into how to get the most from the course, and how to use some of the useful tools on the Udemy website.

Preview 04:21

This lecture focuses on why emails can cause problems and how they compare with other forms of communication. This will give you an insight into how to solve some of the most basic difficulties in communicating via email.

Why do emails cause more problems than you might think?
05:14

To solve a problem you first need to understand the cause. This lecture will help you to see why people can react badly to an email even though that was not the writer's intention.

More Problems and a Solution
02:39

In this lecture you will be introduced to the biggest reason for delay and negative responses.

Why is the subject line the most important, yet most ignored email part?
05:08

You will see some examples of real subject lines and why they don't work, plus an example of how to write an effective subject line.

You can download the exercise worksheet to practice yourself, based on the key points of the lecture.

Subject Line Example
05:53

Why the subject line is vital to getting the reader to open your email.

Self-evaluation - Section One
7 questions
+ Why is it vital to Clarify the purpose of your email in your own mind?
3 lectures 12:27

Identify your key issues and clarify the purpose for every email you write.

Preview 03:02

An example of how to plan an email for maximum effectiveness.

Planning: Example
02:41

An explanation of why you need to get to know your reader better, plus one of the key TIPS that will help you be a more successful communicator.

Why you should get to know more about your reader
06:44
Self-evaluation - Section Two
4 questions
+ How can you structure your email more effectively?
5 lectures 34:55

Structure affects the way your email looks, so in this lecture we will discuss how to make your email look professional.

It includes an explanation about the various elements that create the form of an email.

After this lecture, please download and complete the worksheet ready for the next lecture.

You may want to print it once it is complete so you can bookmark and type in your answers from the sheet.

Preview 03:56

Every part of your email should work towards getting a fast and positive response. In this lecture we discuss the different parts and what their function and purpose should be.

Before you start this lecture, please download and complete the worksheet Email Function Purpose Template. You may want to print it once it is complete, so you can bookmark and type in your answers from the sheet during the lecture.

What are the functions and purposes 
of the parts in a well crafted email?
05:49

Most people when writing an email start at the subject line and keep going until they finish. However, there is a much more effective and efficient sequence to write an email, which will save time and effort once it becomes a habit.

What is the best email writing sequence?
06:52

It has already been established that the structure and the format of your email are important. In this lecture we look at how to achieve the best results.

What is the importance of Structure and Format?
10:15

In this lecture you will 'walk through' an example of a well formed email to see how they all fit together.

Structure Walkthrough example
08:03
Self-evaluation - Section Three
5 questions
+ How can you influence your reader to respond quickly & positively?
6 lectures 36:36

How you can use factors that create good tone to communicate in a businesslike, but friendly manner that will build reputation and develop your success.

Preview 04:53

Because the tone of your email is critical in getting a fast and positive response, it's essential to learn how you can control and direct it.

How can you control tone?
07:50

By now you will have realized the importance of the 'YOU Attitude,' however, it is too easy to work only with the word you. Sometimes the word you can have a negative effect. In this lecture you will see how the word 'YOU' is not as important as the 'YOU' focus.

Download the worksheet to practice.

When is it NOT OK to use the 'YOU' attitude?
04:59

Throughout this course you will hear about Reader Benefit. Learning what it is and how to use it to your advantage is detailed in this lecture.

What is reader benefit?
04:50

Most people understand the need to be positive. It is a skill when it comes to writing and in this lecture we'll go through how to reshape your sentences to create more positive influence.

How can you stress the positive?
02:58

To give you more examples this lecture guides you through choices and shows you how to evaluate the meaning of words and phrases.

Guided practice to improve 
the tone of your emails.
11:06

Checking

Self-evaluation - Section Four
4 questions
+ Choosing the right words
9 lectures 01:03:37

In this lecture you will be introduced to Eight Key Guidelines for checking that your email will be effective. They all begin with the letter C so are called the EIGHT Cs.

Preview 02:55

You will discover some more interesting things about word choice that will help you become more effective as a Business English writer.

In the middle of the lecture you will be asked to bookmark and download the worksheet. Please complete and print it (If possible) before going on to finish the lecture and check your answers.

How can you choose the right words?
07:38

See what you think about these words.

Words can be Positive or Negative.
27 questions

This lecture will take you through the Positive Negative Quiz in more detail. Remember that words can have a strong impact on people and some words have different impact, depending on culture and understanding.

What impact does word choice have on 
your reader’s emotion & understanding?
07:39

This lecture focuses on three of the EIGHT Cs. Clear, Concrete and Courteous, with examples and explanations to help you see how they are used.

Eight Cs: How can you be Clear, Concrete & Courteous?
07:12

Here, the lecture focuses on two more of the EIGHT Cs Concise and Complete.

Eight Cs: Part 1 - How can you be Concise & Complete?
04:56

This lecture continues the discussion on Concise and Complete.

Download and complete the exercise to remove redundancy.

Then return to the lecture for the answers.

Eight Cs: Part 2 - How can you be Concise & Complete?
09:40

Being Conversational is a skill and even more so when writing an email. Learn the basics of how to make your email sound like a conversation.

Eight Cs: How can you be more Conversational?
07:35

To be seen as a professional, you must show you are both Correct and Competent. In this lecture you will see some ways to improve statements that may be true but fail because they do not show Competence. Being correct is OK but it is essential to show your readers that your competence is of value them.

Eight Cs: How can you be more Correct and Competent?
05:21

Without realizing, many people including native English speakers, use expressions and terminology that actually can annoy their readers, and even damage the relationships.

There are no rules and unfortunately language is constantly changing, so what is OK today might not be OK tomorrow.

You can try the assignment attached to this lecture to practice, and you can check your ideas against mine by downloading the answer sheet at the end of the course.

Remember, that my answers are only my opinion at the moment of publication, and the answers will probably change over time.

The course will be updated from time to time to handle those changes as they occur.

Damaging errors people don't even know they are making.
10:41
Self-evaluation - Section Five
4 questions
+ A Systemized Review of the Course, plus How You can Avoid Common Email Errors.
6 lectures 18:23

This section goes over the whole course in a step by step method, and simplifies it into aa easy to use system. This lecture focuses on Steps One and Two.

Steps One & Two of Seven Step System
04:11

The Seven Step System focusing on Steps Three, Four, and Five.

Steps Three & Four of Seven Step System
04:04

Step Five is simplified here.

Step Five of Seven Step System
01:55

This lecture looks at Step Six.

Step Six part One of Seven Step System
02:49

The second part of Step Six is shown in this lecture.

Step Six part Two of Seven Step System
02:06

The final Step is shown in this lecture and the main part of the course is wrapped up.

Step Seven of Seven Step System
03:18
Self-evaluation - Section Six
7 questions
+ How to further develop your email writing?
2 lectures 07:07

In this lecture you get some extra tips for your future development.

Also, please download the Final Quiz Preparation.doc which you will need for the final exercise quiz.

You can also download a checklist which you can use repeatedly to action an email.

What happens Next?
02:57

As the sales representative, write a complaint email to your customer, John Hadfield, of TechnoStat Industries, regarding the following situation:

You have received their 3rd order for 25,000 Widgets, which they need by 23rd of next month. 

You have just sent their 2nd order for 15,000 Widgets, and it should be with them soon.Your accounts department has asked you NOT to process any more orders because payment for their first order of 10,000 widgets has not yet been received.

Your production department needs 20 days to prepare the order, so you must get payment by the 3rd of next month, to be able to meet the requested delivery date of 23rd next month.

You must give enough detail and be CLEAR, FIRM and COURTEOUS, so that your relationship will not be damaged by the need for payment.

Final Quiz - Self Evaluation - Can you complete the email?
10 questions

In this Bonus Lecture you will discover an extension to the 'YOU Attitude' and a practical method to implement it.

Bonus Lecture: Additional Tips Ratio 6:1
04:10