Secret Sauce of Great Writing

Ex-Wall Street Journal Editor Teaches How To Make Your Blogs, Books & Business Writing Sparkle
Free tutorial
Rating: 4.5 out of 5 (11,462 ratings)
165,606 students
Secret Sauce of Great Writing
Free tutorial
Rating: 4.5 out of 5 (11,462 ratings)
165,606 students
In this course, Shani Raja, a former Wall Street Journal editor, will teach you the four ingredients of good writing: simplicity, clarity, elegance and evocativeness. After discovering how to add those ingredients skilfully, your writing will almost certainly begin to stand out from that of others in your field, profession or industry.
By the end of the course, you will have a good grasp of how good writers create powerful and beautiful prose. As a result, you'll also be able to quickly identify weaknesses in your writing and understand, in principle, how to fix and improve it dramatically.

Requirements

  • A computer for doing writing and editing exercises
Description

SECRET SAUCE OF GREAT WRITING IS ONE OF UDEMY'S MOST POPULAR FREE COURSES with more than 100,000 students and thousands of 5-star reviews.

"A little gem of a course..." -- FRANS DU PLESSISUDEMY STUDENT

"Maximum learning in minimum time..." -- RAMIN ASSEMI, UDEMY STUDENT

"I watched your whole course and was in AWE the whole time... your words are profound..." -- GOLDIE LOPEZ, UDEMY STUDENT

"Power insights I will never forget..." -- REV. STEVE WRIGHT, UDEMY STUDENT

"A masterclass... signed up to "Writing With Flair" immediately..." -- RICHARD GIBBS, UDEMY STUDENT

"Liberating. Everything finally makes sense..." -- HAZEL R. M. JERVOSO

Do you dream of leaving your office job and making your mark on the world by writing a wildly popular book or creating a magnificent blog read by thousands—if not millions—of people?

Do you wish you were able to write business reports, sales emails, website copy, cover letters or college essays with supreme confidence?

Imagine, then, what it would be like if you could write with the style and flair of journalists on top newspapers such as The Wall Street Journal and The Economist.

Welcome to the brand new second edition of Secret Sauce Of Great Writing, a program that will show you how it's possible to upgrade your business writing, blog writing and copywriting skills to that level extremely fast. 

The course is taught by Shani Raja, author of the bestselling Udemy course Writing With Flair: How To Become An Exceptional Writer and a former Wall Street Journal senior editor and writing coach, as well as an ex-contributor to The Economist, the FT, Dow Jones and Bloomberg News

In this course, Shani will introduce you to the fundamental four ingredients of exceptional writing:

  1. Simplicity

  2. Clarity

  3. Elegance

  4. Evocativeness

In as little as an hour, you'll know exactly how to apply this "secret sauce" to your own writing—putting you way ahead of other writers in your profession or industry.

"Outstanding course from the get go..." — Rudyard von, Udemy student

"A genuine recipe to produce attention-grabbing writing..."  Hassan Masood, Udemy student

"Revolutionary..." — Marie-Rose Davis, Udemy student

"Impressive..." — Cornelia M. Lorenzo, Udemy student

"Priceless..."  — Alimaa Batchuluun, Udemy student

The secret sauce

The first three ingredients in the secret sauce—simplicity, clarity and elegance—respectively make your writing punchy, crisp and graceful.

Evocativeness is the fourth quality that makes your prose stimulating.

When you put those four ingredients together in a piece of writing, it will become truly outstanding. 

In fact, it's the exact formula Shani has used for many years to edit articles devoured regularly by millions of people worldwide.

Perhaps you've always felt your writing was too weak to get noticed or make an impact. Maybe you've struggled to figure out how to improve it, or even to know where to begin.

Don't worry.

This course will reveal the writing tactics of world-class editors in a well structured and easy-to-follow format.

You'll find that as soon as you incorporate those four ingredients (simplicity, clarity, elegance and evocativeness) into your writing, you'll see a seismic shift in the impact of your words and sentences.

"Goes beyond the bland lessons of early education by adding flavor and life to your prose..." — Billy Williams, Udemy student

"Excellent advice and interaction kept me glued to this course..." — John Faherty, Udemy student

"Really gives you the ability to see how your writing could improve..." — Cameron M. Kreider, Udemy student

"Shattered my opinion about good writing..." — Bilal Ahmad,  Udemy student

"Thank you for enlightening us..." — Tanpreet Kaur Narula, Udemy student

"Makes you feel comfortable and excited about writing..." — Travis Fry, Udemy student

"Helped me to see exactly what I needed..." — Shalecia Tatiana Wallace, Udemy student 

How many job interviews might you have lost because your cover letters and resume didn't hit home?

How many customers might you have turned off because the words on your website were too dull and uninspiring to read?

How many books or blog posts have you quit writing, or put off, because you couldn't figure out why your sentences and words lacked the power to captivate a reader?

You'll find the answers to such questions in this course, your first glimpse into the wondrous world of elite writing.

Not tips, but a writing system

This entry-level writing course doesn't focus on the technical aspects of writing, such as grammar rules.

Rather, it reveals the powerful key principles that will enable you quickly to design more stylish prose.

Nor will you get a bunch of fragmented writing "tips" you could pick up anywhere on the internet.

This is an all-encompassing writing system that will change forever the way you think about and approach the craft.

Your essays, cover letters, press releases, marketing copy and sales emails—not to mention books and blog posts—will never look the same again. 

"Most great teachers can't write, and most great writers can't teach. Shani Raja is one of the few who excels at both. I managed dozens of reporters and editors during my 12-year career at Bloomberg News. Now he's the person I go to when I want help with my writing." NICOLAS JOHNSON, FORMER BLOOMBERG AND GLOBE AND MAIL EDITOR.

"As a young reporter my prose might have been robotic and jargon-laden if not for Shani's watchful eye and attention to the elusive human interest behind ostensibly technical stories. Beyond the standard (yet crucial) reporting skills—like accuracy, clarity and integrity—I also learned refinement, how to withstand impulses toward glibness and cynicism that can naturally set in when oft revisiting the same beat. Shani will teach you how to write well, and with grace." HAWA ALLAN, JOURNALIST AND FICTION WRITER.

Who this course is for:
  • The course will interest professionals keen to upgrade their writing skills to enhance their careers, or businesses that wish to sharpen up their corporate communications
  • Blog, book and business writers who want to craft their prose to make it look more slick and professional
  • Marketers, communications professionals and other copywriters
Course content
2 sections • 15 lectures • 44m total length
  • Why Write Better?
    03:33
  • The Secret Sauce of Flair
    02:04
  • The Four Crucial Ingredients
    01:59
  • How I Discovered the Sauce (+ PDF Workbook)
    02:56
  • The Power of Simplicity
    06:09
  • Simplicity Exercises
    02:11
  • The Power of Clarity
    05:56
  • Clarity Exercises
    01:55
  • The Power of Elegance
    05:08
  • Elegance Exercises
    01:41
  • The Power of Evocativeness
    02:23
  • Evocativeness Exercises
    01:20
  • Tip of the Iceberg
    03:01
  • Final Thoughts
    00:59
  • Key Lecture Summaries
    3 pages

Instructor
Ex-Wall Street Journal editor
Shani Raja
  • 4.5 Instructor Rating
  • 40,973 Reviews
  • 355,275 Students
  • 7 Courses

                                         Shani Raja teaches top journalists how to improve their writing and has written and edited for some of the world's biggest news organizations, including The Wall Street Journal, The Economist, Financial Times and Bloomberg News. Shani has also taught advanced writing skills to professionals and edited for leading global companies from Microsoft and IBM to PwC. He also teaches journalism to undergraduates.