SEO Training Complete With Its Own SEO Ranking Tool

Name: SEO Training Complete With Its Own SEO Ranking Tool
Rating: 4.2 (5 reviews)

Search Engine Optimization, Rank Higher By Blending In With The Top 10 Sites, Learn What They're Doing, and Repeat.

Created byDavid Reynolds

Last updated 6/2016

English

What you'll learn

Optimize a web page to help it rank higher in the search engines
Find, Analyze and Buy domains that already have age and incoming links to them
Have more confidence to start a business optimizing sites

Course content

7 sections • 50 lectures • 4h 38m total length

Introduction To Search Engine Optimization, The Building Blocks To Web Ranking2:55
Search engines use Algorithm's that determine what pages rank where. Instead of getting deep into how they do it, we're just going to look at the results they provide in the top ten pages, and blend in.
Factors In Selecting A Course1:35
What helps you determine if the course is for you?
Score Sheet To Help You Rank With The Top Ten Sites For Your Keyword Phrase5:44
To hit a target, you must see it, to know how and what to modify on your pages to rank with SEO you must learn what the top ten are using to have gotten there. This tool lets you see with X-Ray like vision what they've done, and what you can do to blend in.
Title, The Most Visible Label That Identifies a Sites Purpose12:13
Describes Your Sites Purpose, Seen On SERP, Seen On Tab Of Browser, Sometimes At Top Of Browser.
Backlinks, The Link On Someone Else’s Site Pointing To Your Site9:52
A Link On Someone Else's Site Pointing To Your Site, Considered A Vote, Recommendation By External Sites. Quality More Important Than Quantity
Anchor Text Of Back Links, Clickable Text Within A Sentence That Links Back4:56
Others Impression Of Your Site, Their Labeling, The Clickable Text Within A Sentence That Links Back To Your Site
Keyword Use In Body Text, What People Can Actually See On Your Page5:55
The Body Text Is What People Can Actually See On Your Page. The Content Of What Your Site And Page Is About. Other Closely Related Terms Must Be Used To Build Its Strength Without Spamming The Page Causing Penalties
The Title code and where its found
Backlinks pointing to your site

Age of Site, The Age Factor Is Something That Can’t Be Changed3:15
The Age Of A Site Is Like Wine, It Only Gets Better With Age. Newer Sites Don't Have Any Reason To Stay Around, But Older Sites Carry Strength In Their Age.
Expiring Domains - How To Find Those Domains Before Others Know and Grab Them.10:01
Expiring Domains Are Those That Don't Get Renewed In Time, Or Are Just Let Go By The Owner. Learn How To Find Them Before They Go Back On The Market.
Expiring Domains - Find The Age and Incoming Links To Determine Its Value10:46
The Age Of A Domain Is One Of The Important Factors You Can't Control, Unless You Buy A Domain Name That's Already Old. Links Coming In To A Site Are Not Always Easy To Get, Unless You Find An Older Domain With Existing Incoming Links.
Keyword Use In H1 Header That Adds Emphasis And Relevance And Points5:19
The Text Is Controlled By The <H1> HTML Code. The Text Appears BIGGER, BOLDER Than Just Body Text. Search Engines Consider You've Given Words In It More Important Than Others Because Of The Code, Not Just The Size.
Age of a web site

Keyword Use In Domain Name2:48
Web Site With The Main Keyword Or Very Strong Related Terms As Part Of The Domain Name Tells People And Search Engines The Main Focus Of Its Purpose.
Keyword use in the domain name
Keyword Use In Page Name3:44
The page name is changeable at any time unlike the domain name. If using a blog type format, make sure you change the setting so it uses the Title of the page and not the date format.
Mentions In Social Media3:37
Incoming Links From Social Media Brings Visitors, Page Rank, & Traffic Value
Keywords in H2-H6 Also Adds Emphasis And Relevance And Points3:53
The Text Is Controlled By The <H2-H6> HTML Code. The Text Appears Slightly Bigger, Bolder Than Just Body Text.
Keywords In Alternate Text, Use and Coverage In Multiple Graphics4:48
Used To Describe The Image On The Page In Case The Image Didn't Load Or Graphics Were Missing. Used Now To Include Strong Keywords And Still Related To Image.
Top Level Domain Extension3:42
If Your Site Will Be Around For Some Time, Buy The Other Stronger Top Domains. Ex If You Bought A .Com, Also Buy The .Net, .Org, In Case It Becomes Successful
Keyword in Bold Format, Emphasis Making Bold Text To Stand Out Over Normal3:25
You're Telling Humans And Robots That This Text Is More Important Than Non-bold Text
Number of Visitors, Considered A Vote By Visiting Your Site6:24
Alexa Uses A Unique Scoring Method That Determines A Sites Ranking Related To Incoming Traffic. The Lower The Number, The More Traffic The Site Gets

Keyword use in Same Domain Anchor Text, Keyword Found In Link3:17
Keyword Found In Link Pointing To Same Domain, A Link Contains 2 Things. The Page Its Going To, And The Text The Visitor Reads Before Clicking On It. The Anchor Text Is What The Visitor Can Read. It's A Wasted Effort To Just Use The Page Name Its Going To.
Keyword use in Outbound Anchor Text, Keyword Found In Link2:48
Note: You Are Giving Valuable Points Away To Other Sites When You Link To Them. Consider A Link Exchange With Them
Keyword Use In Same Domain Link URL2:25
Keyword Found In Page Name Of Same Domain. This Is The File Name From Your Site. Links Pointing To Them Cannot Be Different By Adding Keywords That Aren't Part Of The File Name Already
Keyword Use In Outbound Link URL, Keyword Found In Page Name Of External Sites2:10
This Is The File Name From An External Site. Links Pointing To Them Cannot Be Different By Adding Keywords That Aren't Part Of The File Name Already.
Outbound links on your site
Keyword Use Meta Description, Found In The Meta Area In Your Code5:02
This Area Sometimes Shows Up In The Results Of Searches On Search Engines Under That Site Title. Known For Spamming, But Some Top Search Engines Now Don't Even Consider Using It.
Trailing Slashes in URL, Deeper Level Of Required Search3:25
Each Trailing Slash Represents A Deeper Level Of Search From The Home Directory. Also More Difficult For The Spiders/Robots To Follow That Path

HTML Validity, Code Readability Of The Search Engines3:18
If There Are Errors In The HTML Code Of Your Web Page, Then Search Engines Might Not Be Able To Read Everything On Your Web Page
Readability Level Of Your Web Page3:32
The Content Of Your Page Should Flow To Capture The Readers Attention And Get Lost In The Enjoyment Of Your Page, Not Get Lost In The Meaning Of Your Logic And Leave.
Keyword Use In The First Sentence Of Your Body Code2:14
The First Sentence Of Your Body Code Does Not Include Any Header Codes (H1-H6), Only Non-Formatted Code Other Than The Bold/Strong Code.

Resources To Use To Get SEO Data from the Top Ten pages.6:19
A list of tools and sites to use to collect all the necessary information to compare your page to the top ten pages for SEO Optimization.
How To Use This SEO Tool To Optimize Your Web Pages.8:30
SEO is like hitting a target. Unless you know where you are aiming,you'll never be able to improve your direction.
Download Your SEO Scoring Sheet Here And Watch Videos To Use The Program4:03
Your Excel SEO Scoring Sheet is fully usable. Watch the videos here to learn how to use it.
Keyword Ratios To Get Accurate Comparisons6:41
Learning where ratios come from to compare against the top 10 sites ratios
SEO Essentials Group, The Strongest Level of Importance To Optimize, 1 of 3.7:17
Get the most points out of your optimization of a page, which is the essential level of the SEO categories.
SEO Essentials Group, The Strongest Level of Importance To Optimize, 2 of 3.4:32
Incoming links are one of the hardest items to get that benefits you the most.
SEO Essentials Group, The Strongest Level of Importance To Optimize, 3 of 3.7:09
Links and Body text tells the search engines the most about your SEO page.
SEO Very Important Group, The Next Level of Importance To Optimize.8:20
Next to the Essential Group, the Very Important Group has weight factors you can control that many people aren't aware of.
SEO Important Group, The Mid Level of Importance To Optimize, 1 of 3.7:28
The Mid level of SEO work is the Base Important group. Use this to tweak areas with high control.
SEO Important Group, The Mid Level of Importance To Optimize, 2 of 3.9:24
The Mid level of SEO work is the Base Important group. Use this to tweak areas with high control.
SEO Important Group, The Mid Level of Importance To Optimize, 3 of 3.7:04
The Mid level of SEO work is the Base Important group. Use this to tweak areas with high control.
Working Example of Collecting The Data To Spy On The Top Ten Sites, 1 of 5.6:11
A step by step, line by line approach to collect data from the top ten sites, follow what they've done to blend in.
Working Example of Collecting The Data To Spy On The Top Ten Sites, 2 of 5.8:46
A step by step, line by line approach to collect data from the top ten sites, follow what they've done to blend in.
Working Example of Collecting The Data To Spy On The Top Ten Sites, 3 of 5.9:10
A step by step, line by line approach to collect data from the top ten sites, follow what they've done to blend in.
Working Example of Collecting The Data To Spy On The Top Ten Sites, 4 of 5.6:39
A step by step, line by line approach to collect data from the top ten sites, follow what they've done to blend in.
Working Example of Collecting The Data To Spy On The Top Ten Sites, 5 of 5.8:34
A step by step, line by line approach to collect data from the top ten sites, follow what they've done to blend in.
Understanding The SEO Score Sheet Results From The Collected Data, 1 of 3.6:48
Seeing the results of the top ten sites data and how it matches our page shows where we need improvement.
Understanding The SEO Score Sheet Results From The Collected Data, 2 of 3.7:33
Seeing the results of the top ten sites data and how it matches our page shows where we need improvement.
Understanding The SEO Score Sheet Results From The Collected Data, 3 of 3.7:53
Seeing the results of the top ten sites data and how it matches our page shows where we need improvement.
Factors In Reviewing a Course1:35
Was this course beneficial to you?

Requirements

You need to know some basic HTML editing

Description

Instant access to Search Engine Optimization building block basic's and the fundamental principles of what makes it work. Twenty-four categories that are found on most web pages that you have some control over to adjust or compare.

SEO is not black hat magic, but a calculated procedure that can be repeated by following established results. We will use our X-Ray vision to pick apart what's needed to blend in with those that have made the top ten already.

Search Engines are always trying to improve, and with that new rankings. We can look at who's ranking for what keyword phrases, both long tail and local terms, and use what their content shows us to work our way up towards them.

YOU WILL LEARN AND BE ABLE TO:

Identify each and every part of a pages required sections
Learn how not to spam your pages with overload of keyword phrases
Discover who your competition is, and use their own methods to blend in
Find old, existing domain names to buy which already beat your competition
Find old, existing domain names to buy that already have incoming links to them
Find old, existing domain names to buy and auction them off to make money
Discover what the top ten sites for your keyword phrase are doing right

EACH OF THE 24 GROUPS INCLUDE:

Its own ranking level for scoring
What that level of importance is based on
If it is considered On Page, Off Page, or Off Site
If you have control over the changes or others do
An example of the HTML code for reference
Best use considerations for that group
What you should NOT do for that group
The description of that group and its use
Most of the groups come with Tips and Advice that can help even more

Who this course is for:

Anyone with an interest in having more control over a web page's position in the search engines
Don't take this course if you are only wanting to know how to get social media sites. This course teaches Search Engine Optimization.
If you want to strengthen your Optimization skills further than just the meta keyword group

SEO Training Complete With Its Own SEO Ranking Tool

What you'll learn

Explore related topics

Course content

The Essential Parts Of A Page That Gets The Highest Ranking7 lectures • 43min

The Very Important Parts Of A Page That Gets Overlooked A Lot4 lectures • 29min

The Important Parts Of A Page That Gets Points Which Are Easier To Get8 lectures • 32min

The Moderately Important Parts Of A Page, Less Points, But Still Helpful6 lectures • 19min

The Slightly Important Parts Of Your Page, Not To Waste3 lectures • 9min

Worksheet To Maximize Your Ability To Rank Your Page With SEO20 lectures • 2hr 20min

SEO News2 lectures • 5min

Requirements

Description

Who this course is for: