Search Engine Optimization: Get To The Top!
4.2 (8 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
146 students enrolled

Search Engine Optimization: Get To The Top!

Find out practical ways to make sure your site ranks highly for the keywords your potential customers are looking for!
4.2 (8 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
146 students enrolled
Last updated 8/2019
English
English [Auto]
Current price: $65.99 Original price: $94.99 Discount: 31% off
5 hours left at this price!
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This course includes
  • 5 hours on-demand video
  • 1 article
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Plan, Deploy, Audit a SEO campaign
  • Understand On- Site and Off Site SEO issues
  • Attract the right audience
Requirements
  • General Internet Knowledge
Description

87% of all web user will access information using a search engine so... IF YOU DON'T GET FOUND YOU DON'T HAVE A BUSINESS: MAKE SURE YOU DO


A clear and concise way to learn SEO

Jargon Buster - Real Learning no false "short-cuts."

Plenty of Industry examples and Best practice Search Engine Optimization course will be covered, together with our Pay Per Click, the Search Engine Marketing area. You will understand the business case attached to SEO and why is an essential long term plan for your business. Will be focussing on On-site and Off-site optimization, link building and latest Social Network influence on ranking. A concept like building your site Credibility and Relevance will be put in context with Writing for the web and Usability. Finally, you will be made aware of the implication of the rising of Mobile browsing.

    A Certificate of Completion is Presented to Students who Undertake the Course. 

Who this course is for:
  • Internet Marketers
  • Web Agencies
  • Marketing & Business Students
  • Start-Up and Web Site Owners
Course content
Expand all 34 lectures 05:59:47
+ Search Engine Optimization Strategy
9 lectures 01:10:31
What is It
07:57
The Search SuperPower
05:54
Strategies and Techniques to Get to the Top 1
12:26
Strategies and Techniques to Get to the Top 2
13:33
Strategies and Techniques to Get to the Top 3
07:26
Industry Examples and Summary
07:54

Learn SEO strategy for 2019 and beyond

  1. Is SEO Dead? Maybe

  2. Why In a Social Media world is SEO relevant

  3. Sam's Club strategy to regain market traction

  4. Why SEO must be at the center of your Marketing Plan

How Sam's Club Increased Revenue By Over 100% With A Simple SEO Strategy
04:26
+ Search Engine Optimization
25 lectures 03:48:15
Business case_Market share_SEO vs PPC
11:06
SEO ranking_PPC _Smartphones and PPC
06:14
Basics of natural search_ How SEO works
08:28
Jargon buster
05:41
Strategy-Benchmarking
15:43
Competitor analysis
08:49
Keyphrase analysis
19:59
Cost-benefit analysis_Planing and implementation_Measuring and reporting
08:54
Basic algorithm-Site build and hosting
09:16
Relevance-URL,Page title and Meta data 1
11:17
Relevance-URL,Page title and Meta data 2
11:17
Relevance-On page content 1
05:06
Relevance-On page content 2
05:06
Relevance-Duplicate content_Images, video and audio
09:23
Credibility-Link building_Page rank
09:42
Credibility-Hub and authority pages_Link relevance
09:42
Credibility-Types of site_On site promotion
09:57
Credibility-Tools
05:18
Algorithm evolution-Social 1
09:44
Algorithm evolution-Social 2
11:09
Algorithm evolution-Mobile_Google local_Google shopping
09:34