Search Engine Optimization: Get To The Top!
What you'll learn
- Plan, Deploy, Audit a SEO campaign
- Understand On- Site and Off Site SEO issues
- Attract the right audience
- General Internet Knowledge
87% of all web user will access information using a search engine so... IF YOU DON'T GET FOUND YOU DON'T HAVE A BUSINESS: MAKE SURE YOU DO
A clear and concise way to learn SEO
Jargon Buster - Real Learning no false "short-cuts."
Plenty of Industry examples and Best practice Search Engine Optimization course will be covered, together with our Pay Per Click, the Search Engine Marketing area. You will understand the business case attached to SEO and why is an essential long term plan for your business. Will be focussing on On-site and Off-site optimization, link building and latest Social Network influence on ranking. A concept like building your site Credibility and Relevance will be put in context with Writing for the web and Usability. Finally, you will be made aware of the implication of the rising of Mobile browsing.
A Certificate of Completion is Presented to Students who Undertake the Course.
Who this course is for:
- Internet Marketers
- Web Agencies
- Marketing & Business Students
- Start-Up and Web Site Owners
Oxford Learning Lab is an online provider of Marketing & Business Strategy education.
All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick, Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.
Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.
All the courses are divided into bite-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.