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Complete Search Engine Optimisation (SEO) & ChatGPT Course
Rating: 4.3 out of 5(1,183 ratings)
101,193 students

Complete Search Engine Optimisation (SEO) & ChatGPT Course

Search Engine Optimisation: SEO, Local SEO, WordPress Website Creation, Content Marketing, ChatGPT, GA4 and Copywriting.
Last updated 7/2025
English

What you'll learn

  • Learn 210 SEO Ranking Factors: Gain a comprehensive understanding of all 210 SEO ranking factors with our interactive, fun approach and quizzes.
  • Expert Copywriting Skills: Learn to convert browsers into buyers and master persuasive techniques to overcome customer objections.
  • Create Professional WordPress Websites: Develop skills to build responsive, professional-looking websites on WordPress without any coding.
  • Acquire High-Quality Backlinks: Learn effective strategies for backlink outreach and how to secure social shares and content placement on Wikipedia.
  • Stay Updated with SEO Changes: Understand the latest in SEO, including video and FAQ featured snippets, crucial for modern digital success.
  • Boost Click-Through Rates: Increase your CTR using Google featured and rich snippets, and learn to navigate Google Search Console.
  • Comprehensive On-Page SEO: Master on-page SEO, mobile SEO, UX signals, and utilize Google Search Console and Google Analytics effectively.
  • Enhance Video SEO: Gain insights into YouTube SEO strategies, optimize videos for better rankings, and effectively use YouTube Cards.

Course content

20 sections284 lectures42h 2m total length
  • Introduction into SEO3:13
  • Please, Read & Download the Complete Curriculum1:27

    GET READY TO BECOME THE SEO & CONTENT MARKETING PROFESSIONAL

    Dearest Student,

    Welcome to the course!

    You've embarked on one of the most comprehensive journeys to becoming a complete SEO Copywriting Expert. This course is designed to cover everything related to SEO Copywriting and Content Marketing, ensuring you emerge as a professional ready to make an impact.

    Why This Course Stands Out:

    • Interactive Learning: Animated Video Explainers, Hands-On Screen Recordings, Quizzes, and Practical Writing Assignments make the course engaging and enjoyable. Learning by doing is the best way to grasp new skills, and our templates will help you write like a professional copywriter quickly and effectively.

    • Comprehensive Coverage: You'll gain expertise in all aspects of SEO and Content Marketing, from keyword research to content creation and website optimization.

    Course Structure:

    We've structured the course into logical, daily steps, with each section representing a day of study. By dedicating just 30 to 60 minutes daily, you can progress steadily and complete the course in two months.

    Course Breakdown:

    Section 1: Search Engine Optimisation (SEO) Essentials
    Section 2: SEO Copywriting & Copywriting Templates
    Section 3: ChatGPT & Content at Scale
    Section 4: WordPress Website, WooCommerce, SEO Yoast & Rankmath, Google Search Console, GA4
    Section 5: Modern SEO Tools
    Section 6: 210 SEO Ranking Factors
    Section 7: Ecommerce SEO & Ecommerce Marketing
    Section 8: LinkedIn Marketing
    Section 9: Blog Post Marketing & Test Revision
    Section 10: Press Release Marketing & Meta Test
    Section 11: On-Page SEO & Voice Search with ChatGPT & ChatGPT Plus
    Section 12: SEO Link Building, SEO Pinterest Link Building with ChatGPT, & Collaborator PRO
    Section 13: Local SEO - Using ChatGPT for Local SEO & Summary Local SEO Quiz
    Section 14: Google my Business & Bing Places
    Section 15: Trip Advisor
    Section 16: Copywriting for Local Business
    Section 17: YouTube Marketing, ChatGPT & Video SEO
    Section 18: Landing Pages & Conversion Rate Optimisation
    Section 19: Careers, Freelancing, Higher Salary & LinkedIn Profile Optimization
    Section 20: Congratulations

    Your Path to Success:

    This course is your gateway to becoming an SEO Copywriting & Content Marketing Expert. Start today, dedicate your time and effort, and watch your skills transform.

    WISHING YOU ALL THE BEST

    THANK YOU!

    TOM & the Whole TEAM

  • Resources for You & Udemy Student Experience & Facebook Group2:50
  • SEO Essentials11:58

    Master the essentials of search engine optimization to attract targeted traffic through high-quality content, keyword optimization, and authoritative back links, while improving mobile usability.

  • QUIZ - SEO Essentials
  • SEO - The Ultimate Guide for Beginners to Master SEO12:18

    Learn what SEO is, why it matters, and how to improve organic search rankings through keywords, high-quality content, backlinks, page speed, site structure, and user experience signals.

  • QUIZ - Welcome to SEO Guide for Beginners (4 Questions)
  • Customer & Keywords Research18:23
  • QUIZ - Customer & Keywords Research (7 Questions)
  • Practical SEO Keywords Research - Introduction4:38
  • Practical SEO Keywords Research for Free15:50
  • QUIZ - Practical SEO Keywords Research for Free
  • Creating SEO Friendly Content5:32
  • QUIZ - Creating SEO Friendly Content (4 Questions)
  • On-Page SEO Basics7:14
  • On-Page SEO Basics (4 Questions)
  • Introduction into Technical SEO15:08
  • QUIZ - Introduction into Technical SEO (6 Questions)
  • Link Building Basics21:22
  • QUIZ - Link Building Basics (8 Questions)
  • Thanks for Watching2:05

    Apply the beginner's guide to SEO, practice to see results, start your career by optimizing your own website, and share reviews on digital marketing strategies.

  • Introduction into SEO Quiz1:28

    The course offers a practical search engine optimization quiz with hands-on, memorable learning through multiple-choice questions (A, B, C, D) to help you remember key concepts after watching the video.

  • QUIZ - The Ultimate SEO Guide
  • Introduction into Local SEO - The Ultimate Guide1:32
  • Local SEO - The Ultimate Guide4:20

    Master local seo by researching keywords, optimizing for local search, and leveraging Google Maps, Google My Business, inbound links, map citations, and reviews to boost visibility.

  • What is Local SEO2:16
  • Google MAP Pack6:58

    Learn how to optimize the Google map pack and organic local search rankings by refining Google My Business, reviews, citations, on-page NAP data, and backlinks.

  • Keyword Research4:37
  • Structuring your website7:11

    Structure your website for local seo by creating a dedicated contact page with nap data and accurate details, make phone numbers clickable for mobile and embed a location map.

  • NAP (Name, Address, Phone)4:37

    Learn to optimize local search engine optimization by maintaining accurate NAP data across high-authority sites to improve Google local rankings, with Yelp, TripAdvisor, and Yext citations.

  • Behavioural Signals13:55
  • Link Building for Local SEO7:28

    Boost local search rankings and domain authority by building inbound links through five practical strategies: outreach, chamber listings, event sponsorships, local press, and guest blogging.

  • Social Media for Local SEO3:39
  • Google my Business3:06
  • Other Online Profiles2:29
  • Reviews3:16
  • Blogging for Local SEO6:09
  • Thanks for Watching1:04

    Watch this course to boost your local search score with guides, deep dives into essential local SEO topics, and pro tips and insider techniques.

  • Introduction into Local SEO Quiz1:27
  • QUIZ - Local SEO
  • Copywriting Essentials5:35

    Master copywriting essentials to craft original, emotive headers and descriptions that boost SEO, build trust, and convert audiences using value, audience research, and the AIDA framework.

  • LinkedIn Marketing Essentials2:45

    Leverage LinkedIn marketing to boost business-to-business lead generation by targeting key decision makers. Optimize company pages, grow followers, and run campaigns with clear objectives on LinkedIn.

  • YouTube Marketing Essentials2:57

    Learn to optimize YouTube marketing by creating custom thumbnails with bold colors, writing keyword-rich descriptions with compelling intros and outlines, and crafting shareable titles to boost views and rankings.

  • Podcast Marketing Essentials3:55

    Define your podcast objective, topic, and format; schedule, record, edit, host, and optimize metadata to boost discoverability and audience growth.

  • Website Creation Essentials2:27

    Learn to create a sleek, mobile-optimized website quickly with WordPress or Wix, customize fonts, icons, pictures, and logos, and launch a professional site in minutes without coding.

  • Heat Maps Essentials5:01
  • Google Analytics Essentials5:49
  • Reddit Essentials7:20
  • Introduction into the ULTIMATE QUIZ1:58
  • ULTIMATE QUIZ - Complete Digital Marketing Summary

Requirements

  • Beginner-Friendly: This course is perfectly suited for complete novices, providing a gentle introduction to the topics covered.
  • Valuable for Experienced Learners: Even if you have some prior experience, this course offers deeper insights and advanced techniques that will enhance your existing knowledge.
  • Internet Connection: A stable internet connection is crucial for accessing course materials and online resources.
  • Device Accessibility: You can participate in the course using either a smartphone or a laptop. The course is designed to be flexible and accommodating to various learning environments.
  • Desktop or Laptop: For a more comfortable learning experience, especially for writing assignments and interactive activities, we recommend using a desktop or laptop.
  • ChatGPT Plus: While not mandatory, having access to ChatGPT Plus can be a significant advantage, offering more advanced features and capabilities.
  • Google Chrome: Using Google Chrome as your browser is advantageous, especially for seamless integration with ChatGPT and other online tools.
  • Start Your Learning Journey: Today Whether you're starting from scratch or looking to build upon your existing skills, this course is tailored to provide a comprehensive learning experience. Join us to explore the exciting world of digital marketing and content creation.

Description

Welcome to Your Journey to Digital Marketing Mastery

Hello and welcome! If you're here because you want to master SEO, WordPress, ChatGPT, content marketing, and powerful copywriting, you're exactly in the right place. Whether you're brand new or already have some experience, this course is thoughtfully designed to support you every step of the way.

I'm Ing. Tomáš Morávek, and I'm genuinely excited to guide you through this comprehensive course. My goal is simple—to teach clearly, practically, and supportively so that you can confidently apply your new skills to grow your business, boost your career, or start a successful freelancing journey.

Here’s What You'll Learn (Clearly and Step-by-Step)

  • SEO Essentials and Advanced Techniques: From foundational SEO principles to advanced topics like Local SEO, Voice SEO, Visual SEO, and using snippets effectively, you'll get comprehensive training.

  • Hands-On WordPress Training: Easily create and manage your WordPress website, including WooCommerce setup, payment integration, security enhancements, and performance optimization for a fast-loading, secure site.

  • AI-Enhanced Marketing with ChatGPT: Discover how to use ChatGPT and ChatGPT Plus for creating engaging, SEO-friendly content. We'll simplify AI so you can effortlessly generate great ideas, posts, and ads.

  • Effective Copywriting and Content Marketing: Learn the art of writing compelling, persuasive content that engages your audience and boosts conversions. Use proven templates and easy-to-follow guides to craft professional-level copy.

  • Analytics and Optimization: Become proficient in Google Analytics 4, Google Search Console, and SEO tools like Yoast and RankMath to continually refine and improve your marketing results.

Why You'll Enjoy Learning Here

  • Interactive and Fun: Engaging video lessons, quizzes, and practical assignments that make learning enjoyable and impactful.

  • Instantly Actionable: You'll have immediate access to templates, guides, and real-world examples so you can put your learning into practice right away.

  • Up-to-Date Knowledge: Lifetime access to regularly updated content ensures you're always equipped with the latest trends and techniques.

  • Friendly and Supportive Community: Connect with fellow learners, ask questions, and get helpful feedback and encouragement in our supportive student community.

  • Earn Your Certificate: Proudly showcase your new expertise with a recognized Udemy certificate upon course completion.

This Course is Perfect For:

  • Beginners wanting clear, practical guidance in digital marketing

  • Business owners looking to attract more customers online

  • Freelancers and entrepreneurs wanting to offer high-value SEO and copywriting services

  • Anyone curious about AI tools like ChatGPT and how to integrate them into marketing effectively

All you need to succeed is curiosity, a willingness to learn, and a desire to create something meaningful online.

A Personal Commitment to Your Success

My promise to you is straightforward: honest, clear, and supportive teaching that empowers you to achieve real results. I created this course with heartfelt care, making sure you not only gain knowledge but also the confidence to use it.

Together, we'll navigate the world of SEO, copywriting, and digital marketing—turning complex topics into simple, actionable skills that genuinely connect you with your audience.

Ready to Take Your Digital Marketing Skills to the Next Level?

Join me now, and let's start this exciting journey together. I'm eager to see you thrive!

Warmest regards,
Ing. Tomáš Morávek & Team
Internet Efficiency Awarded Digital Marketing Expert

Who this course is for:

  • A Course for Diverse Learners: This course is designed for a wide range of individuals who are keen to master the in-demand skills of SEO and copywriting. Whether you're just starting out or looking to enhance your existing skills, this course offers valuable insights and practical applications.
  • Entrepreneurs and Business Owners: Learn to boost your online presence and drive more traffic to your business.
  • Digital and Affiliate Marketers: Enhance your marketing strategies with advanced SEO and persuasive copywriting techniques.
  • Growth Hackers and Start-ups: Discover innovative ways to grow your business and online influence.
  • Influencers and Content Creators: Elevate your content strategy with effective SEO and engaging copy.
  • Creatives and Advertisers: Learn to craft compelling ad copy and content that resonates with your audience.
  • Real Estate Agents: Optimize your listings and content for better online visibility.
  • Job Seekers: Equip yourself with skills that are highly valued in the digital marketing industry.
  • Local Business Owners: Improve your local SEO to attract more customers to your physical location.
  • Website Owners and Admins: Enhance your website's search engine ranking and user engagement.
  • SEO Help Seekers: Gain a deeper understanding of SEO strategies and best practices.
  • Bloggers and Branding Consultants: Strengthen your brand's online presence and content strategy.
  • Your Path to Digital Marketing Success: Join a course where you'll learn not just the theory but also the practical application of SEO and copywriting. This course is your stepping stone to becoming proficient in creating content that ranks high and resonates with your audience.