Search Engine Optimization (SEO)
What you'll learn
- How to determine the right keywords
- How to write a Title Tag
- How to write a Description Tag
- The top 10 ranking factors for search engines
- How and where to edit your site for Search Engines
Requirements
- Access to a computer with Internet connection
Description
In this course, you will learn how to increase your website's ranking on search engines by optimizing your website, which will attract more customers and get more people to buy your products or services.
Learn how to determine the right keywords
Learn how to write a Title Tag
Learn how to write a Description Tag
Learn the top 10 ranking factors for search engines
Learn how and where to edit your site for Search Engines
Who this course is for:
- Business owners that want to grow
- Working professionals that want to learn digital marketing
- Entrepreneurs that want to do the digital marketing themselves
Instructor
Steven Matt is the former Vice President of Digital Marketing at JPMorgan Chase & Co and is the current Global Director of Digital Marketing at First Data Corporation, the world’s largest financial technology company. Since 2003, he has helped businesses earn more money by creating the most effective and persuasive digital marketing strategies. He has worked with businesses in the following areas: advertising, art, fashion, food & beverage, technology, and finance. In the evenings, he teaches digital marketing at General Assembly and at NYC Business Solutions.