Search Engine Optimization (SEO) Essentials & Tricks
What you'll learn
- How to determine the right keywords
- How to write a Title Tag
- How to write a Description Tag
- The top 10 ranking factors for search engines
- How and where to edit your site for Search Engines
- Access to a computer with Internet connection
In this course, you will learn how to increase your website's ranking on search engines by optimizing your website, which will attract more customers and get more people to buy your products or services.
Learn how to determine the right keywords
Learn how to write a Title Tag
Learn how to write a Description Tag
Learn the top 10 ranking factors for search engines
Learn how and where to edit your site for Search Engines
This is the most popular Search Engine Optimization course taught in NYC. Since 2014, I have taught the material in this course to over 80,000 small business owners in person in downtown Manhattan. I have lectured at Baruch University, the General Assembly, and for New York City Business Solutions.
I have been helping business owners, entrepreneurs and Fortune 1,000 companies since 1995. As a former business owner and former Vice President of Digital Marketing at JPMorgan Chase, I have the experience and insight to help anyone succeed with digital marketing.
Learn from the most influential digital marketer in the industry and transform your business or career today.
I am proud to announce that subtitles are available for 11 languages in my course. In total, my courses have the potential to reach 5.2 billion people worldwide—that’s 65% of the world’s 8 billion population:
English is spoken by 1.2 billion people.
Mandarin Chinese is spoken by 1.1 billion people.
Hindi is spoken by 698 million people in India. Although many Chinese are picking up the language as trade between those two countries increase.
Spanish is spoken by 512 million people.
French is spoken by 284 million people.
Bengali is spoken by 265 million people mostly in Bangladesh and West Bengal.
Russian is spoken by 258 million people.
Portuguese is spoken by 234 million people in Brazil and Portugal.
Indonesian is spoken by 200 million people in Indonesia and some parts of Malaysia.
Urdu is spoken by 170 million people mostly in Pakistan although is also commonly spoken in norther India.
Japanese is spoken by 150 million people.
Who this course is for:
- Business owners that want to grow
- Working professionals that want to learn digital marketing
- Entrepreneurs that want to do the digital marketing themselves
Steven Matt is the former Global Vice President of Digital Marketing at JPMorgan Chase & Co and is the current Global Vice President of Digital Marketing for the world’s largest financial technology company. Since 2000, he has helped businesses earn more money by creating the most effective and persuasive digital marketing strategies. He has worked with businesses in the following areas: advertising, art, fashion, food & beverage, technology, and finance. In the evenings, he teaches digital marketing at General Assembly and at NYC Business Solutions. He ran a successful digital marketing agency between 2000 and 2012 that was sold to a larger agency.