Udemy
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
Subscribe
Turn what you know into an opportunity and reach millions around the world.
Learn More
Your cart is empty.
Keep shopping
Search Engine Optimization (SEO) Essentials & Tricks
Rating: 4.4 out of 5(452 ratings)
10,628 students

Search Engine Optimization (SEO) Essentials & Tricks

More than 80,000 business owners have taken my class. Now available in 11 languages.
Created bySteven Matt
Last updated 11/2022
English

What you'll learn

  • How to determine the right keywords
  • How to write a Title Tag
  • How to write a Description Tag
  • The top 10 ranking factors for search engines
  • How and where to edit your site for Search Engines

Course content

5 sections • 12 lectures • 37m total length

  • Introduction0:09

    In this lecture you will be introduced to your Instructor, Steven Matt, and hear welcome message about what you'll learn in the SEO course.

  • How people behave on search engines like Google, Yahoo, and Bing2:06

    The 10 links on the first page alone receive about 92% of all clicks so it's very important to be on the first page of Google. In this lecture, we'll look at many other statistics and important facts about Search Engine behavior.

  • The Hub & Spoke Model2:46

    Learn about the Hub & Spoke model and why it's important to drive traffic to your website. This has major impacts for SEO.

  • Evaluate Your Website
  • Why SEO is So Important5:15

    In this lecture, you'll learn about the Conversion Probability Matrix, which explores all the different channels in Digital Marketing and indicates why SEO is so important.

  • Ranking Factors7:36

    In this lecture I'll review the following ranking factors:

    • Backlinks

    • Meta Data (Title Tags, Description Tags, and H1 Tags)

    • Page Load Speed

    • Domain Age

    • Keyword in Domain

    • Domain Penalties

    • Secure Sites

Requirements

  • Access to a computer with Internet connection

Description

In this course, you will learn how to increase your website's ranking on search engines by optimizing your website, which will attract more customers and get more people to buy your products or services.

  • Learn how to determine the right keywords

  • Learn how to write a Title Tag

  • Learn how to write a Description Tag

  • Learn the top 10 ranking factors for search engines

  • Learn how and where to edit your site for Search Engines

This is the most popular Search Engine Optimization course taught in NYC. Since 2014, I have taught the material in this course to over 80,000 small business owners in person in downtown Manhattan. I have lectured at Baruch University, the General Assembly, and for New York City Business Solutions.

I have been helping business owners, entrepreneurs and Fortune 1,000 companies since 1995. As a former business owner and former Vice President of Digital Marketing at JPMorgan Chase, I have the experience and insight to help anyone succeed with digital marketing.

Learn from the most influential digital marketer in the industry and transform your business or career today.

I am proud to announce that subtitles are available for 11 languages in my course. In total, my courses have the potential to reach 5.2 billion people worldwide—that’s 65% of the world’s 8 billion population:


  1. English is spoken by 1.2 billion people.

  2. Mandarin Chinese is spoken by 1.1 billion people.

  3. Hindi is spoken by 698 million people in India. Although many Chinese are picking up the language as trade between those two countries increase.

  4. Spanish is spoken by 512 million people.

  5. French is spoken by 284 million people.

  6. Bengali is spoken by 265 million people mostly in Bangladesh and West Bengal.

  7. Russian is spoken by 258 million people.

  8. Portuguese is spoken by 234 million people in Brazil and Portugal.

  9. Indonesian is spoken by 200 million people in Indonesia and some parts of Malaysia.

  10. Urdu is spoken by 170 million people mostly in Pakistan although is also commonly spoken in norther India.

  11. Japanese is spoken by 150 million people.

Who this course is for:

  • Business owners that want to grow
  • Working professionals that want to learn digital marketing
  • Entrepreneurs that want to do the digital marketing themselves

Report abuse