Search Engine Optimization (SEO)

More than 80,000 business owners have taken my class since 2014 – it's now available online
Rating: 4.3 out of 5 (312 ratings)
8,351 students
Search Engine Optimization (SEO)
Rating: 4.3 out of 5 (312 ratings)
8,351 students
How to determine the right keywords
How to write a Title Tag
How to write a Description Tag
The top 10 ranking factors for search engines
How and where to edit your site for Search Engines

Requirements

  • Access to a computer with Internet connection

Description

In this course, you will learn how to increase your website's ranking on search engines by optimizing your website, which will attract more customers and get more people to buy your products or services.

  • Learn how to determine the right keywords

  • Learn how to write a Title Tag

  • Learn how to write a Description Tag

  • Learn the top 10 ranking factors for search engines

  • Learn how and where to edit your site for Search Engines

Who this course is for:

  • Business owners that want to grow
  • Working professionals that want to learn digital marketing
  • Entrepreneurs that want to do the digital marketing themselves

Course content

5 sections • 12 lectures • 37m total length
  • Introduction
    00:09
  • How people behave on search engines like Google, Yahoo, and Bing
    02:06
  • The Hub & Spoke Model
    02:46
  • Evaluate Your Website
    3 questions
  • Why SEO is So Important
    05:15
  • Ranking Factors
    07:36

Instructor

Global Digital Marketer & Entrepreneur
Steven Matt
  • 4.3 Instructor Rating
  • 1,842 Reviews
  • 31,017 Students
  • 6 Courses

Steven Matt is the former Vice President of Digital Marketing at JPMorgan Chase & Co and is the current Global Director of Digital Marketing at First Data Corporation, the world’s largest financial technology company. Since 2003, he has helped businesses earn more money by creating the most effective and persuasive digital marketing strategies. He has worked with businesses in the following areas: advertising, art, fashion, food & beverage, technology, and finance. In the evenings, he teaches digital marketing at General Assembly and at NYC Business Solutions.