Search Engine Optimization (SEO) with Google Analytics

Name: Search Engine Optimization (SEO) with Google Analytics
Rating: 4.4 (59 reviews)

Unleash the power of Google Analytics for better Search Engine Optimization.

Created byAnil Batra

Last updated 3/2024

English

English [Auto],

What you'll learn

Learn how to get search keywords from Google
Learn how to connect search keywords from Google to Google Analytics
Understand various Google Analytics reports to use for Search Engine Optimization
Learn how to evaluate landing pages data for SEO
Develop baseline for SEO
Understand factors that impact SEO and how to use Google Analytics to find and fix issues
Develop an SEO dashboard for your own site
Enhance Search Engine Marketing using Google Analytics reports

Course content

7 sections • 16 lectures • 1h 28m total length

Introduction2:32
Explore how search engine optimization drives free traffic from search engines and learn to use Google Analytics data to optimize a site for relevant queries.

Setting up Google Webmaster Tools - Search Console to get keywords9:48
Learn to pull keyword data by linking Google Search Console to Google Analytics, set up and verify your property, index pages, and analyze clicks, impressions, and average position.
Connecting Google Search Console to Google Analytics4:10
Connect Google Search Console to Google Analytics at the property level, ensure admin access, and view data in acquisition reports like landing pages, queries, devices, and countries.
Test your knowledge

Organic Traffic Trend8:11
Develop a baseline of organic traffic by analyzing Google Analytics acquisition channels and the share of organic search, then monitor bounce rate to measure seo progress.
Search Engine Share3:53
Analyze search engine share across markets using Google Analytics organic search reports to measure traffic from Google, Bing, Yahoo, and Baidu and refine your SEO strategy.
Landing Page Analysis7:50
Analyze landing pages indexed by search engines to ensure they drive desired actions. Compare bounce rate and organic traffic to optimize content and calls to action.

Landing Pages Analysis - Google Search Console data6:47
Explore landing pages data from Google Search Console in Google Analytics to track impressions, clicks, CPR, and average position, and optimize bounce rate and conversions.
Countries Report Google Search Console5:44
Navigate the countries report in Google Search Console to analyze clicks, average position, bounce rate, and conversion metrics by country and landing page, drill down to optimize rankings and conversions.
Keyword and Queries Report7:15
Explore how to use Google's search console queries report to identify keyword opportunities, analyze impressions, clicks, and average position, and optimize landing pages to improve rankings.

Comparing Organic Traffic with Other Traffic Drivers5:40
Compare organic traffic with other traffic drivers using Google Analytics segments to analyze sessions, pages, bounce rate, and conversions, and identify landing pages and opportunities to improve organic performance.
Assessing Value & Quality of SEO with Attribution Models5:44
Assess the value and quality of organic search traffic with Google Analytics attribution models and the model comparison tool to compare first interaction and last interaction and reveal conversions.

Finding List of Keywords7:05
Identify high-potential keywords for your site using Google Analytics reports in acquisitions, organic search, and site search terms, export keyword lists, and build a master optimization plan.
SEO Link Building with Google Analytics5:59
Use Google Analytics to identify referrals and build an earned, high-quality link strategy with strong anchor text through proactive outreach.
Page Load Speed in Google Analytics5:50
learn how page load speed affects rankings and user experience, and use Google Analytics to identify slow pages, analyze browser-specific performance, and implement fixes across the site.

Requirements

Basic understanding of Google Analytics
Basic understanding of Search Engine Optimization (SEO)

Description

There are several tools in the market for Search Engine Optimization (SEO). Some are free and some are paid. Google Analytics is one such tool, which is free.

In this course, I will teach you how you can use Google Analytics to get better at Search Engine Optimization (SEO).

Google Analytics provide lots of valuable information that you can use to your advantage and have higher ranking sites on Google, Bing etc.

I also give you an overview of Google Webmaster Tools also called Search Console and show you how you can get that data into Google Analytics.

What will you learn:

Understand which Google Analytics reports to use to get insights to improve SEO
Get insight into (not provided) keywords that show up in Google Analytics keyword report.
Get a quick overview of Google Web Master Tools (Google Search Console) and connect it to Google Analytics
Understand and use Landing Pages, Devices, Countries and Keyword reports from Google Search Console
Learn how to compare various traffic drivers showing up in Google Analytics reports.
Segment Organic traffic in your reports.
Get a free SEO Custom Dashboard template that you can use to develop your own dashboard and use it right away and wow your boss.

Who this course is for:

Search Engine Optimization team members
Small business owners who wants to become better at SEO
Web Analysts who wants to learn how to leverage Google Analytics for SEO
Small business owner who wants to monitor SEO of their business

Search Engine Optimization (SEO) with Google Analytics

What you'll learn

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Course content

Introduction1 lecture • 3min

Making The Connections to Get the Keywords2 lectures • 14min

Understand Organic Traffic and Establishing Benchmarks3 lectures • 20min

Google Search Console Data Analysis3 lectures • 20min

Assessing the Value of Search Engine Optimization2 lectures • 11min

Finding Keywords, Links and Page Speed improvements for SEO3 lectures • 19min

SEO Dashboard2 lectures • 2min

Requirements

Description

Who this course is for: