Search Engine Optimization (SEO): SEO for WordPress

Name: Search Engine Optimization (SEO): SEO for WordPress
Rating: 4.6 (2 reviews)

Rank #1 on Google with Search Engine Optimization (SEO) - Get sales & leads easily with SEO for WordPress

Role Play

Created byBeing Commerce

Last updated 1/2026

English

English [Auto],

What you'll learn

What SEO is and how search engines work
Types of SEO and their use cases
On-page SEO best practices
Keyword research and competitor analysis
How to write SEO-optimized WordPress articles
Title tag and meta description optimization
Using SEO-friendly URLs
Proper keyword placement strategies
Using internal and external links correctly
Boosting site speed
Optimizing images for SEO
Understanding H1/H2/H3 hierarchy
Responsive and mobile-friendly SEO
Categories, tags, and content structure
Using Yoast SEO effectively
Off-page SEO and domain authority
Basics of technical SEO
Using Google Question Hub
WordPress-specific SEO tools and tricks

Course content

5 sections • 27 lectures • 2h 24m total length

What is Search Engine Optimization?6:45
Identify keywords to optimize your website and rank on top of search results across Google, Yahoo, and Bing, driving organic traffic and leads.
Search Engine Optimization Types1:43
Explores two SEO types: on-page you control inside your site, and off-page you don't, emphasizing external links, patience, and long-term, cost-free benefits over months.
On page SEO best Practices3:22
Explore on-page seo best practices to boost WordPress rankings through keyword research, optimized first paragraphs, faster site speed, and long-form content with images and videos to drive traffic.
On page SEO best Practices Explained10:51
Identify the keywords your audience searches and place them in the title and first paragraph. Optimize images with keyword names, and use structured headings and internal links for on-page seo.
Domain Authority & Backlinks5:34
Boost your WordPress SEO by understanding domain authority and backlinks, learning how linking and high domain scores drive higher search rankings through quality on-page content.
Ubersuggest Crome Installation6:08
Explore a free Chrome extension for keyword research, analyze search volume, difficulty, and CPC, and learn to target long-tail keywords to boost new WordPress sites.
Yoast SEO & Blog Configuration4:00
Install and activate the Yoast SEO plugin, configure search engine visibility and blog settings, and tailor blog pages and reading settings to improve WordPress SEO.
Yoast SEO Features1:51
Explore Yoast SEO features for WordPress, analyze content, enable essential settings, and create a clear business page to improve search engine ranking.

Keyword Planning & Research5:19
Use a free Google keyword research tool to plan blog topics, aiming for 1,000 to 10,000 monthly searches with low to medium competition.
Spy on competitors2:45
Study competitors' blog content on WordPress to learn structure and length. Then craft an engaging, optimized post with images or videos, using the blog editor and categories to outrank rivals.
Start Your Title Tag with Keyword3:42
Start your title tag with your focus keyword and apply the five proven methods to craft a keyword-driven title, with live previews and descriptive metadata to boost WordPress SEO.
Drop Your Keyword in First Paragraph3:40
Learn to drop your keywords in the first paragraph, craft a description and meta description that include the keyword, and optimize your WordPress blog for seo.
Use SEO Friendly URLs1:43
Learn to create SEO friendly URLs by using lowercase letters and separators between words, so your links show in search engines like Google and Yahoo.
Post Long Engaging Content3:58
Create long engaging content that beats competitors by offering more valuable information in simple language. Ensure readability with easy wording, clear paragraphs, and mobile previews to optimize your WordPress blog.
Optimize your Images3:42
Learn to optimize WordPress blog images by compressing them with a free tool, set a featured image for posts, and ensure high quality while reducing file sizes for better SEO.
Boost Site Speed1:34
Boost site speed by ensuring posts load quickly, compressing images, and avoiding heavy files while publishing strong content; optionally optimize with plugins to improve WordPress seo performance.
Take advantage of H1, H2, H3 hierarchy2:32
Leverage proper H1, H2, and H3 hierarchy to organize content with headings, numbered steps, and bullet lists, enhancing readability and SEO for WordPress posts.
Use Internal & Outbound Links3:34
Learn to implement internal and outbound links in WordPress posts, ensuring quality, relevance, and proper linking to sources to boost SEO and user navigation.
Use Responsive Design0:27
Implement responsive design and prioritize long-term keywords to boost your WordPress site's SEO, ensuring you optimize for durability and better search visibility.
Content with Relevant images & Videos2:42
Learn to enrich WordPress blog posts with relevant images and YouTube videos, embed videos by copying their links, and optimize visuals to improve post appeal and SEO.
Category & Tags5:05
Discover how to create new categories, assign posts, and manage internal links to organize blogs and publish posts effectively.

Off Page SEO5:57
Improve your WordPress site's off-page seo by using guest posting, influencer outreach, and social sharing on external sites to boost Google signals.
Technical SEO8:31
Discover how to ensure mobile-friendly WordPress sites, test with Google, submit site maps via search console, fix broken links, secure a certificate, and structure pages with schema.
Question Hub3:16
Use Google questions to generate blog content for your WordPress site and publish answers to common queries, using language, country, and category like digital marketing.
Watch Free Courses9:36

Requirements

Basic computer and internet skills
Access to a WordPress website or local setup
Willingness to learn and apply SEO methods
No prior SEO experience required
Optional: Yoast SEO plugin installed

Description

Search Engine Optimization (SEO) is no longer optional—it's essential. Whether you’re launching a new website, running a blog, building an online business, or trying to rank your WordPress site higher on Google, this course gives you the complete step-by-step system to master SEO using WordPress.

This course is built to take you from beginner to confident SEO practitioner. You will learn how search engines work, what Google looks for, and how to optimize every part of your website—from keywords and titles to speed, links, technical setup, and real-world SEO tools. Instead of confusing theory, you’ll get practical, proven methods that you can apply immediately.

You’ll begin by understanding the fundamentals of Search Engine Optimization—how search engines crawl, index, and rank websites. From there, we move into on-page SEO, where most websites fail. You’ll learn how to research the right keywords, structure your content correctly, use Yoast SEO, optimize images, write powerful meta tags, and build articles that Google actually rewards with higher rankings.

Next, we go beyond content. You’ll discover how to improve your site speed, create SEO-friendly URLs, structure your H1/H2/H3 headings, and use internal and outbound links the right way. You’ll also learn technical SEO and off-page SEO strategies—backlinks, domain authority, Question Hub, responsive design, mobile-friendliness, and much more.

This course is built specifically for WordPress users, so everything you learn is practical and directly usable. No fluff. No theory overload. Just proven SEO techniques that make a real difference.

If you skip this course, you may continue guessing why your website doesn’t rank, struggle to get traffic, and spend time and money on marketing that doesn’t work. But when you apply the strategies inside, you’ll understand exactly what Google wants and how to position your content in a way search engines reward.

By the end of this course, you’ll be able to:

Write fully optimized SEO articles.
Use Yoast SEO like a pro.
Boost website speed the right way.
Build domain authority with safe off-page SEO methods.
Improve your technical SEO setup.
Make WordPress your SEO advantage—not a limitation.

This course is designed to give you transformation—from publishing content that gets ignored… to building pages that rank and attract real traffic month after month. Whether you want to grow your business, build passive income through blogging, or improve client websites, this training gives you the SEO foundation that lasts for years.

Your website deserves visibility. Your content deserves an audience. SEO is how you get there—this course shows you how.

Who this course is for:

WordPress users who want higher rankings
Bloggers and content creators
Small business owners and freelancers
Digital marketers wanting practical SEO skills
Beginners who want a clear SEO roadmap
Anyone looking to improve website traffic organically

Search Engine Optimization (SEO): SEO for WordPress

What you'll learn

Explore related topics

Course content

Search Engine Optimization - SEO8 lectures • 40min

Writing Perfect On-Page SEO Article13 lectures • 41min

SEO - Off Page & Technical4 lectures • 27min

Must Watch Videos For WordPress Users1 lecture • 36min

What's Next?2 lectures • 1min

Requirements

Description

Who this course is for: