Master Course in Advanced SEO (Search Engine Optimization)
What you'll learn
- Understanding Web 3.0 and Search Engine Optimzation (SEO) with latest trends
- Learning and procedures of SEO Types and SEO tools
- Importance of Effective Local SEO
- Learning SEO strategies and how to generate website traffic
- How SEO and SEM influence the latest and advanced digital marketing process
Requirements
- Basic HTML and Website design and basic knowledge of google promotion proccess.
Description
Master Course in Advanced SEO (Search Engine Optimization)
Course Description:
This comprehensive Master Course in Advanced SEO is designed for digital marketers, website owners, and anyone looking to elevate their understanding and proficiency in Search Engine Optimization. The course delves into the latest trends, technologies, and strategies in the ever-evolving landscape of SEO.
1. Introduction of Web 3.0 and Search Engine Optimization (SEO)
Explore the fundamental concepts of Web 3.0 and its implications for SEO. Understand how search engines are evolving and adapting to the changing nature of the internet. Learn how to align your SEO practices with the advancements in web technology.
2. Types of SEO and SEO Tools
Dive into the intricacies of various SEO types, including on-page SEO, off-page SEO, and technical SEO. Gain hands-on experience with cutting-edge SEO tools that enhance efficiency and effectiveness in keyword research, competitor analysis, and performance tracking.
3. Importance of Local SEO
Uncover the significance of local SEO in today's digital landscape. Learn how to optimize your website for local searches, manage local business listings, and leverage location-based strategies to boost visibility in local search results.
4. SEO Strategies to Generate Website Traffic
Master advanced SEO strategies to drive organic traffic to your website. Explore content optimization techniques, backlink building strategies, and the art of creating SEO-friendly content that resonates with both search engines and your target audience.
5. SEO and SEM in Digital Marketing
Understand the synergy between Search Engine Optimization (SEO) and Search Engine Marketing (SEM) within the broader context of digital marketing. Learn how to integrate SEO and SEM strategies to create a holistic and effective digital marketing campaign.
This Master Course in Advanced SEO goes beyond the basics, equipping participants with the knowledge and skills needed to navigate the complexities of modern SEO. Whether you're a seasoned digital marketer or a newcomer to the field, this course provides invaluable insights to propel your online presence and enhance your overall digital marketing strategy !
In this master course, you can learn about 5 major topics,
1. Introduction of Web 3.0 and Search Engine Optimization (SEO)
2. Types of SEO and SEO tools
3. Importance of Local SEO
4. SEO strategies to generate website traffic
5. SEO and SEM in digital marketing
Who this course is for:
- All UG and PG students of Systems, IT and Web designer, developer, programmer,digital markets, business startup mentors, marketing team, digital leaders and entrepreneurs
Instructor
- 4.2 Instructor Rating
- 36,299 Reviews
- 528,133 Students
- 310 Courses
Achievements on Udemy : (UDEMY BUSINESS BEST SELLER & FULL TIME UDEMY INSTRUCTOR)
[1] Enrolled over 527,000 students from 214 countries & 40+ UFB Courses.
[2] Delivered a staggering 3.73 million course enrollments, with 5,439,933 minutes taught Including UFB Courses (Upto August' 2024).
[3] Offered a diverse array of 310 courses, covering Business, General Management, Leadership, IT, Software and Systems, Psychology, Education, and Media Studies.
Credentials and Qualifications of Dr. José:
Dr. José's extensive qualifications showcase his dedication to various fields:
[1] Earned a Ph.D. in Entrepreneurship & Business Management in 2019, contributing to the understanding of business dynamics.
[2] Holds an M.Phil. in Business & General Management, establishing a solid foundation in comprehensive management knowledge.
[3] Completed a Masters in Financial Markets in 2015, demonstrating expertise in financial systems.
[4] Acquired a Masters in Information Technology in 2013, equipping him with technological proficiency.
[5] Achieved a Masters in Human Resource Management (MBA) in 2011, highlighting organizational skills.
[6] Secured a Bachelors in Mathematics in 2009, emphasizing analytical and statistics prowess.
[7] Earned a Diploma in Teacher Education in 2006, showing dedication to education.
This diverse academic background positions Dr. José as a well-rounded and versatile professional.
Teaching Experience:
Dr. José is an accomplished expert with a wealth of teaching and industry experience:
[1] Currently he is working as a Researcher and Professor of Florida Christian University (FCU Online), Orlando, FL.
[2] Serves as a Senior Researcher, Professor, and Subject Matter Expert at UTEL University, Universidad Centro Panamericano de Estudios Superiores - México, IBS-BFSU (International Business School - Beijing Foreign Studies University) China.
[2] Holds the title of Honorary and Visiting Professor at NGCEF Australia, ISCIP Canada, and Judge of the Research center for the Internationalization of companies from emerging economies (I-CEE) & Global Forum on Business Case Study.
[3] Dr. José, Specializes in digital transformation teaching, innovative teaching, and project based strategies for startup teaching in digital platform ecosystems.
Instructional Design and Curriculum Development Experience:
Dr. José's instructional design and curriculum development contributions are noteworthy:
[1] Designed and developed more than 5 specialized Post Graduate Master Degree courses for International Business School - Beijing Foreign Studies University (IBS-BFSU).
[2] Expertise in corporate entrepreneurship, organizational innovation, and learning.
[3] Over 15 years of experience as a business and IT consultant for over 20 successful startup businesses.
[4] Designed, developed, and hosted over 200 corporate business websites since 2007, receiving over 10 awards for graphic and web design.
Interests of Teaching Topics:
Dr. José's teaching interests span a wide range of subjects:
[1] Conducted, supervised, and handled more than 10,000 UG, PG students since 2007.
[2] Led training sessions for undergraduate and postgraduate Master Degree graduates in areas such as Entrepreneurship Development, Business Management, Human Resource Management and Development, Marketing, Digital Marketing, Finance and Financial Markets, Economics, Statistics, Education, Psychology, Leadership and Personal Development, Multimedia, Information Technology, IEEE Domains, and Software Certification Courses.
[3] Regular Keynote Speaker at AEIC China and Whither Our Economies (WoE) Lithuania.
[4] Currently guiding 5 Ph.D. Scholars in Business Administration, Computer Science, and IT Domains.
Certifications, Research and Publications:
Dr. José boasts an impressive list of certifications, research, and publications:
[1] Completed more than 30+ Software, IT, and Business Certifications.
[2] Serves as an Editor of Science Direct PLAS Journal, Ai Scholar China and certified reviewer for several renowned publishers from Springer Nature, Online Wiley, Emerald & SAGE.
[3] Published over 50 research and review articles, 8-12 solo-authored full case studies, 4 book chapters, and numerous book reviews and some listed in WoS & Scopus Listings.
[4] Google Scholar Citation 100+ and Research Gate Score is 270.90 with 54+ Citations, 59,299+ reads, and 27 Research Recommendations.
[5] European Alliance for Innovation (EAI) Score is 16.
Honors and Awards:
Dr. José's accomplishments are celebrated with various honors and awards:
[1] Top Funding Project Writer.
[2] Top Researcher Award 2019-2024.
[3] Best Ph.D. Thesis Award 2018.
[4] Distinguished Young Scientist 2017.
[5] University Topper (2011-2012).
[6] Seven-time recipient of the FCB - Faculty Competency Building Award (2011-2018).
[7] Mr. Perfect Award in 2008.
International Memberships and Activities:
[1] Holds memberships in 35+ International academic and professional bodies, including IEEE (ID : 96447154), Oulu Entrepreneurship Society - Finland, AfSAE (ID: 256521), ISPIM (ID: 1374), ITPA (ID: 29660) and many more.
[2] Volunteers for Scopus, Web of Science, and ABDC Indexed journals.
[3] Serves as an editorial and reviewer board member for over 30+ journals and has reviewed 200+ articles since 2019.