What you'll learn
- Dispelling the myths
- Learn to think like Google thinks
- Web designers' biggest mistakes
- How to get a quick win with a new website.
- Understanding keywords/phrases
- Keyword strategy
- On-page optimization
- Behind the page optimization
- Off-page optimization
Description
SEO beginner? Let me show you how to get high ranking in searches by learning the basics of search engine optimization. It's SEO easy!
In this course, I show you how I get 1,000 visitors a day - that's a third of a million people a year. And it's not the mythical 'hits' that some people boast about. These are real live humans.
AND IF YOU ARE A WEB DESIGNER, APPLICATION DEVELOPER, FREELANCER, THIS COULDN'T BE MORE APPROPRIATE. YOU ARE SELLING TO EXACTLY THE SAME AUDIENCE I SELL TO.
And I did all the search engine optimization myself. I don't pretend to be an SEO guru. In fact, I hate technology, but I realized some time ago that your rankings in Google searches are too valuable to entrust to others. There's no need to spend a fortune with SEO companies when you can achieve astounding results yourself - without any technical expertise. After all, no-one knows your business like you do, and no one can be as highly motivated.
Does it work?
These are the results of some of my key phrase Google rankings (PS I am a copywriter)
IT Copywriter - position number one out of over 13 million competing sites
Brochure Copywriter - top position out of 375,000 competing sites
White Paper Copywriter - number one out of 233,000 sites
Logistics Copywriter - top out of half a million site
Copy and Paste
In this search engine optimization training course, there's no sales hype. I just lift the kimono and show you exactly what I did to my own site – and you can do exactly the same to your site – just 'copy and paste'. And, yes, it does take into account the latest changes that Google has made to its ranking algorithm.
A jargon-free zone
We start very gently, taking a bite at a time. In the entire course there are just six hard-core jargon words (I couldn't avoid those). They are search engine optimization basics, so they are easy to understand. The rest is pure layman's language. Each video introduces a new concept and is followed by a downloadable pdf, so you have a hard copy and can add notes of your own.
Oh – and I am very accessible. Any queries, or anything not clear, just email me.I am here to help.
- WARNING: If you are already proficient at SEO, this course is NOT for you. It's not for 'techies', so you will be disappointed and frustrated. It is intended for people like me, too occupied running my business to want to get down to the minutia. I just want top ratings – and that's what I get.
Who this course is for:
- Anyone starting up in business – especially companies offering a service (designers, web developers, freelancers)
- Anyone building a new website.
- Anyone with an underperforming website.
- Anyone wanting hundreds of new visitors a day, but doesn’t want the hassle of technicalities.
- Web designers who would like to differentiate themselves by really understanding how Google thinks
- Anyone who wants to be in control of their site’s destiny
Instructors
- 4.4 Instructor Rating
- 5,753 Reviews
- 68,212 Students
- 6 Courses
For the past 20 odd years Len has run his own business, Copywriting On Demand and manages The-Writers-Guru.
He works from home, writing copy for organisations around the world - and lots of them have become personal friends.
With forty years' experience in marketing, he spent three years in Paris responsible for IBM product marketing in 14 countries across EMEA.
His biggest market is the USA, followed by the UK, the Arab states and the Netherlands. His business comes via the web and his website attracts more than 1,000 visits a day.
Clients are as diverse as Vodafone, The Finance Leasing Association, Lloyds, PricewaterhouseCoopers, the BBC, a number of multinational pharmaceutical companies - even a TV 'Secret Millionaire'.
Married for more than 50 years (a world record?) he has three sons.
He lives in a rambling old vicarage in Yorkshire that has the distinction of having been built by the Brönte sisters’ Uncle Fennel. Charlotte’s earliest recorded letter was written from the vicarage during one of the children’s brief holidays there.
His interests have included competitive rallying (including an attempt at the Monte Carlo Rally and the Paris Marrakesh), and paragliding. These days he is content with art and opera.
Vacation time aside, Len aims to answer student queries within hours.
- 4.4 Instructor Rating
- 20,237 Reviews
- 132,728 Students
- 15 Courses
Hi, my name is Sean Kaye and I have the luxury of solving varied and complicated problems using technology for a living.
Ever since I can remember, I've been fascinated by the way technology evolves to more efficiently and effectively help people get things done.
For the last 20 years of my career, I've worked with large companies to apply leading edge technology to deliver results and to help them achieve their desired business goals and outcomes.
I've been involved with every major wave of technology since the early 90's working with companies to connect to the internet for the first time, designing early web-enabled ecommerce platforms through to cloud computing and hybrid IT over the last ten years especially.
During that time, I've worked with the technology of every major platform and vendor in the public and private cloud space such as: VMWare, Google, Microsoft and Amazon.
In my spare time over the past decade, I setup and run a few of online marketing services businesses with my wife. This area has expanded my mind and skillset into things like SEO, Copywriting and Content Marketing. In particular, I've been able to combine these online marketing skills with my technology and management experience to help people setup and operate their own online businesses successfully.
I'm originally from Toronto, Canada but have been living in Sydney, Australia for the past 21 years with my wife and son.
Udemy has been a great experience for me having taught over 70,000 students since starting back in 2013 and I look forward to helping you achieve your ambitions and dreams.