What you'll learn
- Integrate SEO into offline and online markerting initiatives
- The vocabulary of search engine optimization
- Keyword discovery, selection and validation
- Writing for search engines
- Most effective SEO strategies
- White hat vs. black hat SEO
- Citation indexing, inbound links and top level domains
- Anchor text linking strategies
- On-page and off-page optimization
- Competitive analysis
- Local and mobile SEO
- AARP and Southwest Airlines SEO case studies
- B2B SEO strategies and tactics
- How to use Google Analytics
- Keyword themes for SEO
- Press release SEO
- Bing's strategy for competing with Google
- And much, much more
- You will need a current web browser
- You need to know how to cut, paste, drag and drop
- You will need to be an English speaker
SEO training for social media managers, executives and entry-level employees.
SEO online training to improve your search ranking. This SEO course will help you increase the search rank of your corporate website, you blog or Linkedin profile.
This SEO training course is the online marketing training you need to to get found through Google and increase site traffic. The ability to conduct Google SEO programs is a very valuable skill in today's job market. On average, research shows US-based SEO consults earn $100 to $150 per hour.
People search Google when they're ready to buy. Stop spending all your time looking for customers and start helping customers find you online.
Google has more unique monthly visitors than any other website. Before you get to deep into social marketing, make sure your web presence is discoverable against unbranded search phrases.
Learn how to figure out which terms your customers actually search and how to create online content that is most likely to rank high in Google search engine page results. For most organizations, search engine optimization presents a greater conversion opportunity that social media outreach.
Don't put the cart before the horse. Before you invest heavily in social media marketing, make sure you're effectively search engine optimized.
This is the third course in our Online Social Media Boot Camp, which includes all six of our core social media training courses to acceleration your skills for the digital job market. Get this action class right now and start search engine optimizing your web content today.
I help clients convert mindshare into market share through owned, shared, earned and paid media.
• Freelance journalism
• White papers
• Guest editorials
• Primary research
• Commerce content
• Media relations
• Affiliate marketing
• Native advertising
• Local advertising
• Data visualization
• Content optimization
• Article briefs
• Editorial calendars
• Content operations
• Product landing pages
I led the center for digital innovation at Howard Industries, a $1B B2B, launched 2 SaaS start-ups and did integrated marketing for entertainment, media and tech clients at one the world's largest PR Agencies.
I’m a best-selling author of Social Marketing to the Business Customer. Some of the organizations I've advised are Boeing, Cirque du Soleil, City National Bank, Hard Rock Casinos, Johnson & Johnson, Korn Ferry, Lucasfilm, US Dept. of Defense, US Dept. of State, Inter American Development Bank.
My complete library of self-paced, online digital marketing, compliance and security training courses have been taken by nearly a quarter million people worldwide on Udemy and at my own website.
Google "social media training" to find my additional courses.