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30-Day Money-Back Guarantee
Marketing Search Engine Optimization SEO

2021 Complete Practical SEO Training: Actionable Strategies

Increase your website ranking on Google with actionable SEO (Search Engine Optimisation) strategies & next steps
Rating: 4.1 out of 54.1 (41 ratings)
11,000 students
Created by SEO Forest Academy
Last updated 12/2020
English
English
30-Day Money-Back Guarantee

What you'll learn

  • An understanding of how to rank a website on the 1st page of Google with SEO
  • The knowledge you need to do the SEO work yourself or supervise an SEO team
  • Understand how to implement an SEO audit, from Keyword Research to getting backlinks
  • Rank a local business website in Google's Top 3 Map Pack

Requirements

  • No previous SEO knowledge or experience is required.
  • You may need a WordPress website to use the plugins I have demonstrated in this SEO Training course
  • Basic HTML knowledge is helpful but also not required.

Description

What if you can 10x your website organic traffic, get new leads and drive sales for your business in 2021?

Here's the thing: You can.

Does any of this sound familiar?


Unsure of where to start for an SEO project
? Keyword research, meta data, content optimisation, site speed optimisation, UX interface design, wait - what? User experience factors? Heck, you just do not know what to optimise anymore and which to begin with.


Overwhelmed by tons of conflicting information? Ever heard that “creating great content” is the key to boost your SEO efforts. Wrong. You can have great content, but if you don’t promote it, it will forever be confined to your website. You want something that has tangible results for your website and business.


Scrambling around the Internet to find a useful SEO guide to improve your site traffic? You finally find an article filled with tips and tricks - and spend all night implementing.


The result: Uh-huh. Nothing.

Don't worry, we've all been there before.


SEO DOESN'T HAVE TO HARD - IT REALLY ISN'T

Years ago I was frustrated with SEO just like you. I felt like there was so much to learn but so little time.

Today, after having written extensively on the topic and consulted with dozens of clients on SEO, I've created this course that will help you to DOMINATE SEO.

Most of these clients still rank in the first page of Google for their respective keywords. Yes, we like to track the progress of our clients long after some of these contracts have ended - for learning purposes and to see if our SEO strategies are working

The good news: You can learn SEO on your own, and start to rank for keywords for your website and business!

From our experience working with different clients, once we taught them the basics, they were able to grasp the concepts of SEO and from there, start to implement different strategies on their own.

We even have our clients saying that SEO isn't difficult after all, with some guidance!


WHAT THIS COURSE WILL DO FOR YOU

This course helps you to get out of the haze with a clear solution on how to rank on Google.

Never feel confused about marketing jargon again, or lost with difficult concepts and technical SEO terms.

Every step in this course is designed to deconstruct SEO into simple, actionable steps and get you closer to gain more traffic and authority online in a short span of time.


  • Understanding the role of SEO in driving organic traffic (say goodbye to paid ads!)

  • Optimising your website with SEO best practices to ensure you're capturing the share of the pie from Google Search results (Meta tags, meta titles, descriptions & more)

  • Making use of local SEO and Google My Business listings to ensure your website gets featured on Google

  • Learn how to get websites to feature you, and earn backlinks in the process

  • Advanced SEO - if you've some knowledge, we do have some modules for you as well in addition to our Technical SEO modules (speed up your website, structured data markup etc)

By the end of this course you'll have a solid foundation in SEO and be able to 3x your organic traffic by TAKING ACTION AFTER THIS COURSE. Take this journey with us, and we will guide you along the way through our Facebook Group, with proven tactics and support from experienced specialists

Who this course is for:

  • Digital Marketers looking to add SEO to their skillset
  • Website owners who want to increase their organic search engine rankings
  • SEO freelancers who want to rank their clients or their own business websites
  • Business owners who want to learn how to leverage SEO to get more sales
  • Content Creators looking to increase your subscribe base and struggling to get new visitors from organic search
  • Anyone who wants to improve your client's or your website's ranking in search results
  • If you want to save 1000s of $$ without hiring an SEO company & learn in-house SEO
  • NOT for people who don't want to do some work, or looking for "get traffic quick" schemes. We don't do Blackhat SEO

Course content

7 sections • 59 lectures • 3h 39m total length

  • Preview12:03
  • Preview11:17
  • How well do you know SEO?
    8 questions

  • Preview01:52
  • Overview: 5 Stages of Keyword Research Phase
    02:04
  • Preview02:12
  • Avoid these 3 Unethical Keyword SEO Practices!
    03:44
  • Step-by-step Guide to Conducting Keyword Research
    12:40
  • Preview04:28
  • Quiz - Test what you learnt for better recall!
    6 questions

  • What is Onpage SEO and its Biggest Factors?
    02:43
  • Preview04:08
  • Preview07:25
  • #3 - Optimise your Image Alt Text
    01:22
  • #4 - Optimise your URL Structure
    04:20
  • #5 - Optimise your H1 Headers
    02:38
  • #6 - Improve your Page Speed
    03:11
  • #7 - Killer Content Marketing Strategy to Boost your Site's SEO
    08:21
  • Quiz (7 Questions) - Test your Knowledge!
    7 questions

  • Brief Overview + Key Learnings
    01:35
  • 10 Google Analytics Metrics You Should Track
    15:26
  • Building an Internal Link Architecture
    03:55
  • Internal Linking Best Practices
    04:31
  • Understanding Backlinks
    03:56
  • 7 Proven Methods to Get Backlinks in 30 Days
    02:46
  • #1 - Utilise Unlinked Website Mentions
    01:32
  • #2 - The Broken Link-Building Technique
    01:11
  • #3 - Guest Blogging
    02:19
  • #4 - Build Links via Influencer Marketing
    02:45
  • #5 - HARO service, or Help a Reporter Out
    00:34
  • #6 - Roundup Posts
    02:55
  • #7 - "Steal" Competitors' Backlinks
    03:46
  • Other Ways to Improve OffPage SEO
    04:45
  • Quiz - Test what you learnt for better recall!
    6 questions

  • Preview02:53
  • Factors influencing Local SEO
    02:48
  • How to Optimise Google My Business for Local SEO
    02:58
  • Tutorial on How to Claim your Business on Google My Business
    00:53
  • What Most Businesses Miss Out: Using Posts on GMB to Increase Traffic
    01:30
  • Proven Technique to find Local Listings to get Linked to
    03:47
  • Quiz (7 Questions) - Test your Knowledge!
    7 questions

  • Preview01:12
  • How to Create a Sitemap for your Website
    01:31
  • The Maximum 3-Click Rule of Web Management
    02:02
  • Add your Sitemap to Google Search Console
    01:00
  • Add your Sitemap to Robots.txt
    03:16
  • The Beautiful Story behind Robots.txt
    01:55
  • Importance of Site Loading Speed + Factors to Improve Site Speed
    03:38
  • #1 - Use a Responsive Theme
    00:58
  • #2 - Compress your Images
    01:34
  • #3 - Minimise HTTP Redirects
    02:49
  • #4 - Minify your Site's Code
    01:50
  • #5 - Keep all Aspects of your Site Updated
    01:20
  • #6 - Redesign your Pop-ups to be Mobile-friendly
    00:46
  • #7 - Use a Content Delivery Network (CDN)
    03:53
  • #8 - Create a Mobile App
    02:16
  • #9 - Adopt Accelerated Mobile Pages (AMP)
    03:58
  • Implement SSL / HTTPS on your Site for FREE
    04:48
  • Understanding Non-Indexable Pages for SEO
    00:58
  • Quiz (10 Questions) - Test your Knowledge!
    10 questions

  • Preview00:53
  • 5 Recommended Chrome Extensions for SEO you need to know
    05:36
  • 6 Recommended Wordpress Extensions for SEO
    09:00
  • How to Select a Good SEO Agency for your Company
    09:36
  • Recommended Resources to stay updated with SEO changes
    02:59

Instructor

SEO Forest Academy
Beginner's Guide to SEO (Search Engine Optimisation)
SEO Forest Academy
  • 4.1 Instructor Rating
  • 41 Reviews
  • 11,000 Students
  • 1 Course

Want to learn SEO and advance your career? In the world of Digital Marketing, SEO is the edge that gets you ahead.

We've years of experience in Digital Marketing, SEM and SEO, with a proven track record of taking websites from zero to hero for several clients.

We take great pride in seeing our students succeed through our teachings, and how they view SEO - that it isn't that difficult after all! 

Through our course, will walk you through step-by-step on how to formulate your SEO strategy, conduct an SEO audit and then execute it in the right fashion.

For website owners and agencies, SEO is that x-factor that wins you the contract

For business owners, save costs and time by learning SEO yourself easily and using Local SEO and other SEO techniques to increase organic traffic, leads and sales.

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