Search Engine Marketing: From "I Don't Know" To "I'm A Pro"
What you'll learn
- Leverage voice search and on-page optimisations for SEO and SEM
- Build effective Search Plans optimised towards business goals
- Customise campaigns for customer acquisition, lead generation and remarketing
- Automate campaign optimisations and resolve policy violations
- Grow confidence to start or accelerate your career in digital marketing
Requirements
- No marketing experience required.
- Required: Internet access and a willingness to learn.
Description
Welcome! Are you ready to become a Search Engine Marketing Professional?
Getting started in digital marketing is pretty easy if you have the right attitude.
In this introductory course, we will cover many topics including:
Voice Search & On-Page Optimisation for SEO & SEM
How Search Engine Marketing works
Building a Search Plan
Targets, Budgets and Optimisations
Ad Customisations
Remarketing
Lead Generation
Automations
Policy Violations
The modules include examples, demonstrations, quizzes and downloadable templates. You will get a few coaching tips on how to resolve errors, and how to manage relationships and expectations with your clients or peers when something goes wrong.
We will talk about some tools and programs that you can explore in your practice, which will help you become a more rounded marketer.
Keep in mind that the ad platforms change often, but with a firm grasp of the fundamental principles, you will adapt whenever Google or another ad platform tosses out something new.
There is no need to feel intimidated. The best time to start is now and the best way to learn is by doing. Push forward with courage, even when you're not confident.
It is time to go from “Erm…I don’t know” to “Yup, I’M A PRO!”
If you are ready, then let us get started.
Who this course is for:
- Whether you have never dipped a toe into digital marketing, or you’ve splashed in the pool for as many as 5 years, there is something here for you.
Instructor
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With a BSc Management Studies (University of the West Indies), a MSc Global Marketing (University of Liverpool) and Certificate in Social Media Marketing (George Brown College), I started my career in digital marketing in 2013, volunteering as a social media coordinator and website content manager at a non-profit organisation.
I transitioned to Search Engine Marketing in 2016, initially specialising in Google Ads for Non-Profits in North America and Australia, and later working with hundreds of revenue-focused businesses in Canada and USA. I was the sole SEM Specialist at two advertising agencies, served as Senior SEM Manager at two Canadian agencies, and continue to work as a digital marketing strategist for e-commerce and SaaS businesses in Canada, USA and Australia.
Through years of experiential learning in building websites, running an e-commerce business, creating social media content and running campaigns across integrated applications, I have developed remarkable insights in cross-channel digital marketing. I am ready to show you how you can achieve great results through skillful, efficient, data-driven campaign strategies.