
Explore the role of product ownership within the Safe and Scrum agile framework, distinguish the product owner from job titles, and learn practical backlog management and collaboration for large organizations.
Gain a time-efficient overview of product ownership within agile, scrum, and Safe, learn backlog management techniques and stakeholder engagement, and clarify who benefits from the course.
Defines product management as the what and why of solving customer problems through strategy and goals. Translates that into the how of delivering value via product development.
Define the product owner role in Scrum and SAFe, focusing on delivering customer value, connecting with customers, gathering feedback, and prioritizing the backlog.
The product manager drives overall product success and profitability by aligning customer needs with the roadmap in a Scrum context, while the product owner executes priorities.
Define the business analyst as a key product management support role that identifies needs, facilitates change, and defines value-driven solutions for stakeholders, across many titles.
Define project management through the PMI PMBoK lifecycle—initiation, planning, execution, monitoring, and closing—and recognize how scope, resources, budget, and deadlines drive project deliverables and team roles in product management.
Discover how VUCA challenges product owners in a post-Covid, fast-moving world. Learn approaches like working agreements and tools such as roadmaps, sprint planning, user stories, and Moscow analysis.
Explore popular product owner certifications from Scrum Alliance, Scrum.org, and Scrum Inc, including CSPO (two-day course, no exam) and SPO1 or RPO with attendance and exam requirements.
Explore the agile mindset and its value for product owners and managers, including the agile values, Scrum framework, and the definition of done to deliver high-value solutions.
Explore how agile, as an umbrella for Scrum, Kanban, and XP, builds organizational agility through mindset and problem solving, emphasizing feedback, lean waste reduction, flow, minimizing inventory, and just-in-time delivery.
Explore the agile mindset by understanding the four values of the Agile Manifesto: prioritizing individuals and interactions, working software, customer collaboration, and responding to change to deliver valuable products.
Explore how a product owner channels input into a single product backlog, prioritizes items into sprints with goals, and collaborates with cross-functional developers through planning, daily scrums, reviews, and retrospectives.
Define a collaborative definition of done between product owner and developers, outlining functional, user, and integration testing, documentation, and quality criteria for every backlog item by sprint end.
Understand how agile foundations like Lean, Kanban, XP, and Scrum drive value through empirical, time-boxed feedback loops, emphasizing individuals, working software, customer collaboration, and responding to change.
Product owners act as problem solvers, focusing on building the right product by identifying user pain points and needs. They use persona-driven questions to shape backlog, roadmap, and vision.
Define a product vision as a long-term, aspirational, easy-to-understand guide that aligns teams and shapes roadmaps, using Jeffrey Moore's template with examples like Google and Coca-Cola.
Conduct a persona analysis using the grip model (goals, responsibilities, pain points) starting with Pat the mover to uncover drivers and pain points behind using the moving on up app.
Transform the product vision and customer pain points into actionable work by using roadmaps and release plans that illustrate goals, sprints, and release timing.
Product owners solve real problems by defining an inspiring product vision or north star, identifying pain points with personas, and framing a value-driven roadmap; release when value is ready.
Discover how product backlog management keeps a dynamic backlog aligned with customer needs, enables clear communication, and uses techniques like weighted shortest job first and Moscow.
Initialize your product backlog with vision, personas, and roadmaps or release plans. Collaborate with stakeholders through advisory groups or journey maps to brainstorm and refine backlog items for sprint readiness.
As product owner, learn to order your backlog using the 2020 technique, a pairwise comparison method to rank features a, b, c, d from top to bottom.
Apply the Moscow backlog technique to classify features as must, should, could, or won't, using a cross-functional survey to score, rank, and resolve ties for MVP and compliance priorities.
Apply the weighted shortest job first backlog technique (WSJF) to order work by value divided by size, using user value, urgency, and risk reduction to target high-value, low-effort items.
Refine the backlog by breaking features into epics and items, collaborating with developers to add just-enough detail and ready criteria for pulling into sprints, two sprints worth of backlog items.
Learn how user stories replace heavy requirements by capturing just enough information to deliver value faster, with a two-part format: description and acceptance criteria for sprint-ready backlog items.
Initialize the backlog with vision, personas, and roadmaps to clarify the end-to-end value stream. Use a customer journey map with diverse perspectives, then refine and prioritize items into user stories.
Learn how a product owner drives incremental value by collaborating with the development team during sprint planning, refining the backlog for future work, and aligning the release roadmap across teams.
Explore how the product owner leads sprint planning with a collaborative backlog review and a clear sprint goal, guiding developers through tasking and refinement.
As a product owner, lead the sprint by supporting the team daily, accepting work iteratively, and refining the backlog for future sprints to ensure a value-driven increment.
Learn to navigate sprint challenges by validating changes against the sprint goal, using an interrupt buffer for urgent work, and preventing rollover through daily scrums.
Invite the right stakeholders for a collaborative sprint review to evaluate the increment, gather honest feedback, and confirm problem solution fit, using realistic data and cross-functional discussion.
Plan and align across multiple teams with PI planning in SAFe, using the program board to map dependencies, team objectives, and an 8 to 12 week agile release train.
Learn how product owners scale with SAFe by coordinating multi-team iterations, managing dependencies, and delivering integrated increments through iteration planning, weekly PO syncs, and system demos.
Collaborate with product owners and developers to plan sprints, define the sprint backlog by why, what, and how, and balance now work with backlog refinement and stakeholder feedback.
Compare major product owner certifications—from the Scrum Alliance CSPO to Scrum.org's SPO levels and SAFe PO/PM—covering costs, course formats, and entry-level recommendations for beginners.
Explore practical next steps for Scrum and SAFe, from beginner groundwork to backlog management and story practices, with case studies and anti-patterns to guide your agile journey.
The Scrum & SAFe Product Owner | Product Manager for Beginners course explores the intricate world of the Product Owner and Product Manager roles within the Scrum and SAFe Agile frameworks, and is designed as a launching pad for newcomers to this field.
Join industry professionals Brian Culp (CPSO, SAFe SA) and Steve Martin (CPSO, CST) for this tour of the Product Onwer job function. Brian and Steve draw on a combined 40 years of real-world experience leading and coaching scrum teams, making this course a perfect fit for those who are complete noobs to the Product Owner world.
Here's what you'll learn:
Define the role of the Product Manager. The course begins with an overview of the Product Manager role, and especially focuses on what can be expected from a PM in a typical company/department with a focus on Information Technology.
Manage and Prioritize the Product Backlog. Spoiler alert! One of your most essential duties as a Product Manager will be to manage the team's Backlog. The course explores several real-world methods to help you align the teams work with the demands of customers and the business. You'll learn practical techniques for stakeholder management, backlog grooming, prioritization, and more.
Understanding Product Manager duties at Scale. The course then tackles the question of how Product Managment responsibilities tend to operate in large organizations.
Along the way, you'll also be developing a deeper understanding of Agile principles and practices, while also enhancing your understanding of the Scrum framework.
Enroll now, and be better prepared to navigate the sometimes rocky terrain of a career in Product Management. See you in class!