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Keep shoppingScience of Product: Understanding the Problem and Users
3 students
Science of Product: Understanding the Problem and Users
Deep dive into identifying problems and understanding your customers
Created byBrian Ku, Julian Osterwalder
Last updated 3/2024
English
What you'll learn
- The strategy, framework, and tactics for discovering the most important problems to solve for your customers
- Step by step processes for user centric product research and discovery
- How to correctly interview users/customers and extract impartial insights
- How to identify the most important needs of your (future) users
- How to work with your team to identify the most important problems to solve from a sea of feedback
- Framing the most important problems so that you can start solving them efficiently
Explore related topics
Course content
5 sections • 9 lectures • 1h 3m total length
Requirements
- No experience required. This course will deep dive into understanding users and their pain points, allowing you to see growth in your business and product.
Description
It doesn't matter if you're working for a small business, an NGO, as a product manager at a tech company, or if you're a seasoned entrepreneur. Understanding the most important problem to solve is critical in every function and is an absolute superpower.
Identifying the most important problem to solve is the basis of every successful project, product or company. In this course you will learn the correct way to speak to your customers (even if you don't have any yet) and how to identify their most pressing problems and needs through a sea of noise. The strategies, frameworks, and tactics in this course are used by the leading tech companies and entrepreneurs in the world and can be applied to almost any scenario from starting a company to operational improvements or entering new markets.
Strong leaders can clearly and succinctly express which problems they are solving and why they are solving them. This course will teach you the most essential methods to master this skill. We include a comprehensive example which takes you end to end and also include templates to make it easier to apply these in real life.
You will learn how to:
Find customers to interview
Conduct interviews in the correct manner
Organize and structure your interview for later analysis
Extract insights from your conversations
Identify specific problem areas from feedback
Map the comprehensive problem space
Identify the most pressing problems
Decide which problems are worth solving
Align on which problems to solve
Who this course is for:
- First time founders that are looking for ways to identify problem areas for their potential customers.
- New and experienced Product Managers that want a deep dive into the correct way to understand users.
- Executives that want to level up their skills for identifying problems worth solving.