Advanced Training Course in Science Journalism 2.0
4.2 (25 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
172 students enrolled

Advanced Training Course in Science Journalism 2.0

Learn modern tools and techniques for writing great science stories, build strategies to promote your write-up
4.2 (25 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
172 students enrolled
Last updated 1/2020
English
English [Auto]
Current price: $34.99 Original price: $49.99 Discount: 30% off
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This course includes
  • 4.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • How to use modern tools and techniques for writing good science news and feature stories
  • What tools and techniques will best suit your (based on the levels of learning) science writing strategies
  • How to become self-employed as a freelance science communicator in the 8 core areas
  • Be clear about what areas (out of 8) to choose for your further career with a template-based self-assessment
  • Learn the ins and outs of digital content publishing
  • Learn how to make cost-effective content promotion strategies
Requirements
  • A background in scientific research or professional experience in science innovation-based industry
  • A willingness to learn and sufficient interest in science communication
  • A computer, tablet or smartphone and an internet connection.
Description

+++Introducing Advanced Training Course in Science Journalism 2.0 on Udemy+++

Medgenera Academy presents the “Advanced Training Course in Science Journalism 2.0” for the science researchers (Master's level or above). The on-demand course available on the online learning platform Udemy teaches the modern tools and techniques for writing great science stories and build cost-effective strategies to promote the write-up to science and non-science background audience.

The course is relevant to the researcher (Master's level or above) or professional having experience in the science innovation-based industry and is serious about building their skills in science communication.

The course also teaches how to become self-employed as a freelance science communicator in the 8 core areas. It provides a template for the self-assessment of freelancing capabilities. By the end of the course and the successful completion of the assignments, one should:

  1. Be clear about what areas to choose for their further career

  2. What tools and techniques will best suit their science writing strategies

  3. Learn the ins and outs of digital content publishing

  4. Learn the technical know-how of the content management system

  5. How to make cost-effective content promotion strategies

Some other things that a student will be able to do with this course:

  • How to write a good science news story

  • How to create a science feature story

  • How to take interviews of scientists, CEOs, and investors, etc.

  • How to handle controversial science topics and news

  • How to pitch your story to the editor of big media outlets

  • How to publish online and get readers


The Advanced Training Course in Science Journalism 2.0 is Medgenera Academy’s flagship course which aims to equip students to become successful in science communication and get certified for the completion of the course. The course is delivered by Pankaj Mishra, Founder and CEO of the healthcare media company Medgenera and prepared in collaboration with Tiash Saha, associate editor at GlobalData plc and the former in-house editor of Medgenera.


+++What is the core strength of the course?+++

The core strength of the course is its “practical-based” approach. Thus it’s full of practical tips and tricks and do's and don'ts. The real-world evidence cases are discussed. The students are provided with the guidelines and are encouraged to practice and validate their learning with their social and professional network.


+++How the course is structured?+++

The training course has 4.5 hours of on-demand videos divided into 34 lectures taught in English. The videos are also provided with English subtitles. The course starts with the introduction to the rigorous of subjective science journalism [Module 1] and gradually builds the knowledge and practical skills of science communication and web content publishing [Module 2-8]. A total of 19 assessment tests are provided based on what is taught inside the course.


+++How does this course work?+++

The course is taught online using the Udemy platform. The lectures are pre-recorded for the students to watch at their own time and pace and they will be able to track their learning progresses.


+++What can the user expect on completion of the course?+++

  1. How to avoid bad science communication by using the proven methods

  2. How to use modern tools and techniques to create great science stories for their audience

  3. How to start a freelance career in science communication, a clear-cut idea on whether they are the right fit (at this time) for a freelance career.

  4. How to publish and grow their influence without spending money

  5. How to use the content management system (such as WordPress) to keep the hold of their online content

  6. How to use the content distribution channels, social media, and email marketing to promote the content


+++What has been the user feedback from version 1.0?+++

The first version of the course was released in mid-2018 on the Medgenera platform and attended by more than two hundred students. Now it is available on Udemy with new and updated content.


"My recommendation for the course: 5 out of 5.

Starting from no experience with the science communication to writing my own article on LinkedIn. My post gained 110 Likes in 24 hrs! A big thing for me! Thanks a ton for making this course."

- Marc Biersner, Dublin (given on 22.09.2018)


"The course is very well structured.

The quiz is an efficient addition. I had a very pleasant experience with lots of learning".

-Michael Decker, University of Michigan (given on 15.09.2018)


"A very well thought and highly intensive course.

The best thing is the experiences shared by the instructor in building the business on the science content. I absolutely enjoyed the course!! The quiz section is an advantage to keep on the track".

-Kelly, UCLA (given on 24.09.2018)


"I would definitely recommend this great course to anyone who has an interest in writing and has an understanding of science.

It is a brilliant course I would say! It is really important to know how can we reach the scientific as well as the non-scientific audience and let them know about the wonderful research going on in the world".

-Nikita Upadhyay, BHU (given on 24.09.2018)


"I was struggling hard to decide what to do after my post-graduation.

I decided to take this course and I must admit that this is the best thing I have done this year. Thank you! You have turned my interest in writing into a professional career. I am freelancing now and have already helped a few clients".

-Faizan, University of Karachi (given on 18.09.2018)

Who this course is for:
  • Postgraduates, PhDs and Postdocs in scientific research
  • Professionals in science innovations based industries
Course content
Expand all 34 lectures 04:23:42
+ Introduction & Essentials of Science Journalism
6 lectures 51:39
How to start freelancing as science communicator
10:41
Educational qualification, science writer Vs science journalist
09:19
Assessment #1
9 questions
6 styles of news articles writing, do's and don'ts
08:53
Importance of science journalism
10:29
Assessment #2
6 questions
Your task is to find the top five companies in your field of science.
Assignment #1 (Quick Market Research)
5 questions
+ Writing a Good Science News Story
10 lectures 01:16:46
How to spot a great news story and different news sources
09:25
Secondary news sources
06:23
Assessment #3
3 questions
Formula for writing a science news story
13:28
Assessment #4
4 questions
Formula #1: Lead, 5W's & 1H
11:30
Formula #2: Nut Graf
05:50
Assessment #5
4 questions
Formula #3: Body
05:57
Formula #4: Kicker
09:17
Assessment #6
5 questions
Writing a good science news story: Tips #1
04:45
Writing a good science news story: Tips #2
03:41
Writing a good science news story: Tips #3-5
06:30
Assessment #7
2 questions
+ Creating Science Feature Story
7 lectures 49:18
Science feature article
09:09
Assessment #8
4 questions
To-do's for science feature article
06:57
Writing pattern (Formula #1: introduction)
05:36
Formula #2: Body & Ending
07:01
Assessment #9
5 questions
4 styles of science feature story
09:56
Assessment #10
5 questions
Writing investigative science story (case study: Theranos Scandal)
05:22
Investigative story: thing's to do
05:17
Assessment #11
5 questions
+ Taking Interviews
3 lectures 26:54
How to approach
06:44
Assessment #12
4 questions
How to conduct an interview
12:51
Assessment #13
5 questions
General questionnaire template
07:19
+ Handling Controversial Topics
2 lectures 21:10
Controversial science news
10:41
Assessment #14
4 questions
How to write controversial news
10:29
Assessment #15
4 questions
+ Pitching Your Story to the Editor
2 lectures 14:01
A good pitch
09:47
Finding an editor and pitching tips
04:14
Assessment #16
4 questions
+ Making Content Promotion Strategies
2 lectures 14:26
Content distribution channels
05:29
Assessment #17
3 questions
Social media and email marketing
08:57
Assessment #18
6 questions
+ CMS and Online Publishing
2 lectures 09:28
Publish your articles for free
04:05
Content Management System (CMS)
05:23
Assessment #19
4 questions