Scarcity Profits
4.3 (15 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,486 students enrolled

Scarcity Profits

Sell More & Sell Faster with the most effective psychological sales trigger
4.3 (15 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,486 students enrolled
Last updated 1/2014
English
English [Auto-generated]
Current price: $12.99 Original price: $19.99 Discount: 35% off
7 hours left at this price!
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This course includes
  • 1 hour on-demand video
  • 11 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • By the end of this course, you will understand what scarcity marketing is, how other people and businesses use it to get you to buy items you may have otherwise not purchased, and how you can use these strategies to generate more sales for your own products and services.
Requirements
  • To get the most from this course, all you need to bring is an open mind and a sense of curiosity about how and why people make the "money decisions" that they make, on a daily basis.
Description

We all see the use of scarcity marketing tactics everywhere.

Scarcity marketing practices are used by the McDonald's corporation, Real Estate Agents, Used Car Salesmen, and everyone else in between.

There are entire businesses like Groupon, and Ebay that use scarcity marketing as the foundation for their entire business model.

Scarcity Marketing is the single most sales generating tactic known to mankind.

It's not surprising that even Udemy uses scarcity marketing tactics to boost sales of the courses it hosts online, because it works!

Chances are, the reason you are here today is because you found an incredible coupon or offer for this course, with huge savings that were time sensitive in nature, and found them too good to resist.

Take this course and you'll discover how to use scarcity marketing tactics to your own advantage!

Here in this course, you'll learn how to sell more of anything, more quickly than you ever imagined, to make more profits while building your brand's credibility and extending your customer base!

Who this course is for:
  • This course is intended for anyone who would like to understand why they buy things and why other people buy things they might not even want!
  • It's also recommended for anyone who runs a business and that sell products or offers services to the public and would like to boost their sales astronomically.
Course content
Expand all 10 lectures 01:06:47
+ Intro to Scarcity Profits
1 lecture 01:52

You are about to understand the most powerful psychological sales trigger known to mankind!

You will see how people and businesses have used this tactic on you to get you to buy items you may not have even wanted, and how you can use this powerful strategy to sell more of whatever you have to offer!

Preview 01:52
+ Getting Started
1 lecture 05:55

This video answers the question, "Is this powerful sales technique even ethical?"

Preview 05:55
+ Understanding The Power Of Scarcity Marketing
3 lectures 35:02

In this video, you will begin to discover why scarcity marketing effects deep seated human desires, and why ironically providing less can actually prompt people to buy more.

Preview 05:10

Examples of the scarcity principle in marketing are all around us. Here you will discover some surprising instances of where this tactic has been applied so you can consider how scarcity has effected your own buying decisions.

Examples Of Scarcity
13:57

Discover the tenants of what works where and why!

Many Faces of Scarcity
15:55
+ The Most Important Section
1 lecture 08:40

These are the rules that if you break, (even unintentionally) will either make or break your business!

The Golden Rules of Scarcity
08:40
+ You Can Do It!
2 lectures 07:44

What does the outline of a successful scarcity campaign look like?

Boosting Sales
02:47

Discover how to use deal marketing (for example deal of the day, deals) to expand your business' reach and retain a massive population of repeat customers.

Deal Marketing
04:57
+ Things To Consider
2 lectures 07:34

Any strategy that is this powerful, must have a dark side, and scarcity marketing is no exception.

The Disadvantages Of Scarcity Marketing
02:06

Discover resources that can make your own scarcity marketing efforts easier and more effective.

Final Overview and Valuable Scarcity Marketing Resources
05:28

What did you learn?

Scarcity Profits Quiz
10 questions