
Scale your e-commerce sales with a concise, two-hour training that delivers a comprehensive strategic action plan and an Excel-ready roadmap, covering a mindset, three areas, and key trends.
Apply pareto principle to identify revenue-driving products and customers; benchmark competitors to optimize UX, checkout, and messaging, and implement a clear action plan with accountable roles.
Utilize Google Shopping insights and the Merchant Center to identify high-traffic products, optimize product page content and brand presentation, and explore niches to expand your store’s assortment and boost sales.
Explore Statista as a credible source for market statistics and reports to inform e-commerce planning. Access paid and free reports, use search results, and query guidance for regional payment methods.
Analyze competitor tech stacks with builtwith and b2b com to reveal technologies and solutions, and see how Shopify, live chat, Algolia AI search, and inventory plugins inform strategy.
Explore competitive analysis with seminar web, comparing four stores on visits, device distribution, bounce rate, and geographies, and identify channels and expansion opportunities through paid and organic traffic.
Explore Baymard Institute's extensive ux research and on-site optimization guidance, including information architecture, product gallery tips, and cart usability studies to improve ecommerce user experience.
Evaluate key channels, competition assortments, and AI solutions; run 2–3 competitor demos, refine a concise home page with AI search and recommender, and test value propositions to boost conversion.
Design a high-converting product page by focusing on the top section with images, price, stars, and reviews, plus banners, media carousels, and social proof.
Diversify paid channels beyond Google Ads, balance budgets across advertising, SEO, social, native, and affiliations, and optimize for a healthy ROAS through retargeting and marketing automation.
Scale your e-commerce by leveraging UGC video and simple promotions to boost conversions and average cart value. Use authentic home-shot videos, MVP content, and Vimeo embeds on product pages.
Develop a detailed action plan for ecommerce growth, outlining strategic goals, milestones, and tactics across marketing channels, SEO, UX, and AI tools, with ready-to-use templates for Asana, Monday, or Trello.
In this course, you will learn how to use data and information to build a competitive advantage in the ecommerce industry. You will learn how to collect, analyze, and interpret data to make informed decisions about your marketing, sales, and product development strategies.
Course Objectives:
Understand the importance of data and information in ecommerce
Learn how to collect and analyze data from a variety of sources
Understand how to use data to make informed decisions about your marketing, sales, and product development strategies
Learn how to create and implement a data-driven ecommerce strategy
Learn how to measure the success of your data-driven strategies
Who Should Take This Course?
This course is ideal for anyone who wants to learn how to use data to improve their ecommerce business. This includes:
Ecommerce business owners and managers
Marketing professionals
Sales professionals
Product managers
Data analysts
Here are just a few of the things you will learn:
How to create a high-converting store: Learn how to design and layout your store for maximum customer engagement and conversions.
How to optimize product pages: Learn how to write compelling product descriptions, use high-quality images, and structure your pages for conversions.
How to choose the right marketing channels: Learn how to identify the most effective marketing channels for your target audience.
How to use simple benchmarking tools: Learn how to use simple benchmarking tools to track your progress and identify areas for improvement.
How to avoid common mistakes: Learn from my experience and avoid making the most common ecommerce mistakes.