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30-Day Money-Back Guarantee
Marketing Digital Marketing Advertising Strategy

Save thousands on Google display and Facebook advertising

Learn about DSPs, Google Display and Facebook and how to get the most out of your marketing spend
Rating: 0.0 out of 50.0 (0 ratings)
4 students
Created by Jaysen du Plessis
Last updated 3/2020
English
30-Day Money-Back Guarantee

What you'll learn

  • How to optimize Display advertising
  • For example Google Display and Facebook advertising

Requirements

  • You need to have access to Excel
  • There is a unit in the course that requires you to follow along with your own spreadsheet

Description

This course is designed for business owners and marketers who are looking to learn about display advertising and save thousands of dollars in wasted ad spend. Having been in the digital marketing space for 25 years, my intention for creating this course is to share my insights and learnings and help you develop a solid approach to understanding and optimizing your own advertising campaigns.

Most of the techniques in this course are based on old school optimization techniques before Demand Side Platforms (DSPs) or attribution software existed. The value of learning this approach is to empower you with the science behind the data. As any pilot will tell you, you don’t just rely on the equipment. When the wings of your plane are brushing the tops of trees and your altimeter reading indicates you’re 1,500 feet above sea-level, you need to confidently know that the altimeter is wrong and manual modifications are required. In the same way, when the Demand Side Platform is coming up with a high cost per acquisition and the account manager at the social media, SEM or marketing agency is saying that it is just the system learning to optimize your product, you know how to pressure test and what corrections need to be made.

Who this course is for:

  • Digital marketers that want to get the most out of their marketing spend

Course content

7 sections • 14 lectures • 1h 30m total length

  • Preview02:48

  • Media Buying
    08:15
  • Different types of banner creative
    07:42
  • Rich Media
    03:04
  • Ad Servers
    01:24
  • Preview03:20

  • Affiliate marketing
    04:47
  • My affiliate marketing tips
    01:15

  • Data suppliers
    04:47
  • Demand Side Platforms
    04:47

  • Analysis
    10:36
  • Analysis video guide
    25:08

  • Testing
    05:34

  • Definitions
    07:03

Instructor

Jaysen du Plessis
Digital Specialist at Udemy
Jaysen du Plessis
  • -- Instructor Rating
  • -- Reviews
  • 4 Students
  • 1 Course

Jaysen is a Digital Specialist with over 20 years’ experience in all aspects of marketing, sales, operations, and leadership.

He is the inventor of several successful digital solutions, including a world-first peer to peer mobile file share app before the Apple Store and WhatsApp existed and transformed a free wi-fi start-up into a global software technology and data analytics provider listed on the stock exchange.

He specializes in assisting businesses of all industries and sizes with digital transformation, improved profit margins, and ROI solutions.

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