Save thousands on Google display and Facebook advertising
What you'll learn
- How to optimize Display advertising
- For example Google Display and Facebook advertising
Requirements
- You need to have access to Excel
- There is a unit in the course that requires you to follow along with your own spreadsheet
Description
This course is designed for business owners and marketers who are looking to learn about display advertising and save thousands of dollars in wasted ad spend. Having been in the digital marketing space for 25 years, my intention for creating this course is to share my insights and learnings and help you develop a solid approach to understanding and optimizing your own advertising campaigns.
Most of the techniques in this course are based on old school optimization techniques before Demand Side Platforms (DSPs) or attribution software existed. The value of learning this approach is to empower you with the science behind the data. As any pilot will tell you, you don’t just rely on the equipment. When the wings of your plane are brushing the tops of trees and your altimeter reading indicates you’re 1,500 feet above sea-level, you need to confidently know that the altimeter is wrong and manual modifications are required. In the same way, when the Demand Side Platform is coming up with a high cost per acquisition and the account manager at the social media, SEM or marketing agency is saying that it is just the system learning to optimize your product, you know how to pressure test and what corrections need to be made.
Who this course is for:
- Digital marketers that want to get the most out of their marketing spend
Course content
- Preview02:48
Instructor
Jaysen is a Digital Specialist with over 20 years’ experience in all aspects of marketing, sales, operations, and leadership.
He is the inventor of several successful digital solutions, including a world-first peer to peer mobile file share app before the Apple Store and WhatsApp existed and transformed a free wi-fi start-up into a global software technology and data analytics provider listed on the stock exchange.
He specializes in assisting businesses of all industries and sizes with digital transformation, improved profit margins, and ROI solutions.