Save thousands on Google display and Facebook advertising

This course is designed for business owners and marketers who are looking to learn about display advertising and save thousands of dollars in wasted ad spend. Having been in the digital marketing space for 25 years, my intention for creating this course is to share my insights and learnings and help you develop a solid approach to understanding and optimizing your own advertising campaigns.

Most of the techniques in this course are based on old school optimization techniques before Demand Side Platforms (DSPs) or attribution software existed. The value of learning this approach is to empower you with the science behind the data. As any pilot will tell you, you don’t just rely on the equipment. When the wings of your plane are brushing the tops of trees and your altimeter reading indicates you’re 1,500 feet above sea-level, you need to confidently know that the altimeter is wrong and manual modifications are required. In the same way, when the Demand Side Platform is coming up with a high cost per acquisition and the account manager at the social media, SEM or marketing agency is saying that it is just the system learning to optimize your product, you know how to pressure test and what corrections need to be made.