
This introduction document provides an overview of the Udemy course titled "Sampling in Research." It outlines the purpose and relevance of the course, specifies the target audience, and clearly lists the learning objectives. By the end of the course, learners will be able to classify sampling techniques, explain both probability and non-probability sampling methods, and select the appropriate sampling method for their own research projects. The document also highlights the course structure, benefits, and prerequisites, serving as a guide for prospective students and course facilitators.
Discover the fundamentals of sampling and why it’s crucial in research.
Learn when and why to use sampling instead of studying the whole population.
Understand the key requirements for choosing the right sample for accurate results.
Learn the difference between probability and non-probability sampling with clear examples.
Understand simple random and systematic sampling methods in detail.
Master key concepts like sampling intervals, random selection, and real-world applications.
Learn how stratified sampling ensures better representation by dividing a population into subgroups or strata.
Understand the steps involved in selecting samples from each stratum proportionally or equally.
Ideal for studies where characteristics like age, gender, or income must be evenly represented.
Explore advanced sampling techniques like cluster, multiphase, and multistage sampling used in large-scale research.
Learn how populations are grouped, filtered, and sampled in stages to improve efficiency and manage complexity.
Ideal for nationwide surveys, field studies, and research involving broad or layered populations.
Explore the concept of non-probability sampling and how it differs from probability-based methods.
Learn about convenience, purposive, quota, and snowball sampling techniques with practical examples.
Understand when and why non-probability methods should be used despite their limitations in generalizability.
Sampling methods help researchers efficiently select representative subsets from large populations. Each method—random, systematic, stratified, cluster, multistage, or non-probability—has specific steps to suit different study designs and resources. Choosing the right method ensures valid, reliable, and cost-effective data collection.
This video is a reinforcement video to recollect all the concepts in sampling in a nutshell.
Course Title: Sampling in Research
Designed by: Dr. Divvi Anusha and Dr. Shivashankar Kengadaran
This course offers a foundational understanding of sampling techniques essential for conducting high-quality research. Sampling plays a critical role in ensuring that research findings are valid, reliable, and generalizable to the larger population. The course begins with the basics, introducing the need for sampling and the conditions under which it is applied. Learners will explore two major types of sampling: probability and non-probability sampling. Each method is explained in detail with real-life examples to illustrate its practical application.
Through engaging lectures and examples, participants will learn how to apply techniques such as simple random sampling, systematic sampling, stratified sampling, cluster sampling, multistage and multiphase sampling. The course also covers non-probability methods like convenience, purposive, quota, and snowball sampling. By the end of the course, learners will be able to classify sampling methods, explain their use, and confidently select the most suitable method for their research needs.
This course is ideal for undergraduate and postgraduate students, early-stage researchers, and health professionals who are involved in planning or conducting research. Designed by experienced educators Dr. Divvi Anusha and Dr. Shivashankar Kengadaran, this course is a valuable step toward developing research competence and evidence-based decision-making.