Salon Marketing 101-Digital Marketing Introduction

Name: Salon Marketing 101-Digital Marketing Introduction
Rating: 4.3 (29 reviews)

Boost your business to the next level with this introduction to salon marketing hacks + social media maximisers!

Created byAndrew McGrath

Last updated 8/2017

English

English [Auto],

What you'll learn

Understand the basics of digital marketing
Discover WHO your target audience is
Understand the basics of social media platforms
Create exciting social media content
Learn HOW to email market & Hacks for gathering email addresses
How to gain honest, quality client feedback quickly
Cross promote your online channels for more exposure
How to:Salon website building features & hacks
Understand Google algorithm & How to get your website ranked well
Create your first email marketing newsletter!
How and WHY you should have an online salon store

Course content

5 sections • 23 lectures • 1h 38m total length

Course Introduction0:43
A warm welcome to the Salon Marketing 101: Digital Marketing Introduction course & HOW it can help you to improve your salon business.
Frequently Asked Questions (FAQ's)0:56
What will I learn in this course?1:02
Learn foundational salon digital marketing strategies, including keyword optimization for search engines, building an online social media presence, engaging clients, and creating offers to attract more clients and boost exposure.
Why is this course specifically for salons?2:05
Learn why this course was built specifically for your barbershop, spa, hair or beauty salon, or self employed go-getter!
Finding your target audience!3:45
Knowing exactly WHO you are targeting is crucial to triumphant marketing!
Share your Target Audience Table to get feedback!0:13
Complete and then post your Target Audience Table to Facebook!
Help one other student by giving them feedback! Help others first and they will return the favour.
Target Audience Quiz

Why does my salon need a website?10:48
Online store & WHY it is crucial10:16
Crucial reasons why every salon should have an online store!
Add a Email Opt-In Form to your website3:57
Add a cleverly worded email opt-in form to your salon website pages to increase the volume of people inputting their details and being added to your email list.
Booking features & Great website design4:46
Learn the importance of HOW the clients mind works when using your website and how to add booking features to your site
Writing blog posts & Opt-In Competitions3:34
Smart blog posts to increase email opt-ins & completion rates.

Gather HONEST client feedback using Typeform5:24
Using Typeforms we will gather honest feedback from clients about how we can improve our social media strategy and what your clients would like to see on social media.
Sample questions & Share for feedback!0:59
What is social media & Why is it powerful?3:01
Breakdown for types of social media. Social media is not just a marketing tool!
Top 3 platforms your potential clients are using!10:09
Explore how Instagram, Facebook, and YouTube help salons attract clients with before-and-after photos, video content, and consistent live or tutorial posts.
Setting Intention for your content3:58
Set clear intentions for social content to engage clients with beautiful visuals and interactive polls, respond to comments, and guide them toward salon services.
Creating beautiful content1:59
How to create beautiful content for your social media without any technical knowledge of Photoshop or Illustrator
Facebook status update tips2:27
Youtube Cross video promotion & Subscribe buttons4:00

Creating an email marketing list1:47
Learn to create an email marketing list by exporting email addresses from a Typeform survey, cleaning the data, and preparing contacts for Mailchimp newsletters and targeted groups.
What is MailChimp & What features does it have?1:37
Import your email list & Create your first email newsletter!14:45
learn how to import email contacts and build your first Mailchimp newsletter by creating a list, configuring from details, drafting a campaign, and scheduling delivery to engaged subscribers.

Requirements

You should be eager to better yourself and your salon!

Description

Are you wanting more traffic to your salons website? More clients through your doors and a well known salon reputation?This is your first step to becoming a salon marketing pro, so... Congratulations! You are at the right place to start!

Salon Marketing 101 - Digital Marketing Introduction

In this course I will teach you how to harness the power of your online presence to drive clients into your salon.We will look at Facebook, Instagram and Youtube as channels to build a brand for your salon.The modern world moves quick, gone are the days of flyer distribution and an advert in the local newspaper, no, look around, everyone is glued to their phone and this course will allow you capture their attention.

Together in this course we will create beautiful,exciting & captivating content you can use for your social media. I will assist you to how to identify your target audience and how to build a community for your salon to grow your audience.

Welcome on-board!

Who this course is for:

You should have a business need for digital marketing - either as someone who is self employed or within an organisation

Salon Marketing 101-Digital Marketing Introduction

What you'll learn

Explore related topics

Course content

Introduction6 lectures • 9min

Salon Website Fundamentals5 lectures • 33min

Social Media Marketing8 lectures • 32min

Email Marketing3 lectures • 18min

Course Summary1 lecture • 7min

Requirements

Description

Who this course is for: