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Marketing Digital Marketing

Salon Marketing 101-Digital Marketing Introduction

Boost your business to the next level with this introduction to salon marketing hacks + social media maximisers!
Rating: 4.2 out of 54.2 (22 ratings)
2,337 students
Created by Andrew McGrath
Last updated 8/2017
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Understand the basics of digital marketing
  • Discover WHO your target audience is
  • Understand the basics of social media platforms
  • Create exciting social media content
  • Learn HOW to email market & Hacks for gathering email addresses
  • How to gain honest, quality client feedback quickly
  • Cross promote your online channels for more exposure
  • How to:Salon website building features & hacks
  • Understand Google algorithm & How to get your website ranked well
  • Create your first email marketing newsletter!
  • How and WHY you should have an online salon store

Requirements

  • You should be eager to better yourself and your salon!

Description

Are you wanting more traffic to your salons website? More clients through your doors and a well known salon reputation?This is your first step to becoming a salon marketing pro, so... Congratulations! You are at the right place to start!

Salon Marketing 101 - Digital Marketing Introduction

In this course I will teach you how to harness the power of your online presence to drive clients into your salon.We will look at Facebook, Instagram and Youtube as channels to build a brand for your salon.The modern world moves quick, gone are the days of flyer distribution and an advert in the local newspaper, no, look around, everyone is glued to their phone and this course will allow you capture their attention.

Together in this course we will create beautiful,exciting & captivating content you can use for your social media. I will assist you to how to identify your target audience and how to build a community for your salon to grow your audience.

Welcome on-board!

Who this course is for:

  • You should have a business need for digital marketing - either as someone who is self employed or within an organisation

Course content

5 sections • 23 lectures • 1h 38m total length

  • Preview00:43
  • Frequently Asked Questions (FAQ's)
    00:56
  • Preview01:02
  • Preview02:05
  • Preview03:45
  • Share your Target Audience Table to get feedback!
    00:13
  • Target Audience Quiz
    1 question

  • Preview10:48
  • Online store & WHY it is crucial
    10:16
  • Add a Email Opt-In Form to your website
    03:57
  • Booking features & Great website design
    04:46
  • Writing blog posts & Opt-In Competitions
    03:34

  • Gather HONEST client feedback using Typeform
    05:24
  • Sample questions & Share for feedback!
    00:59
  • What is social media & Why is it powerful?
    03:01
  • Top 3 platforms your potential clients are using!
    10:09
  • Setting Intention for your content
    03:58
  • Creating beautiful content
    01:59
  • Facebook status update tips
    02:27
  • Youtube Cross video promotion & Subscribe buttons
    04:00

  • Creating an email marketing list
    01:47
  • What is MailChimp & What features does it have?
    01:37
  • Import your email list & Create your first email newsletter!
    14:45

  • Course summary & Hot Tips
    06:33

Instructor

Andrew McGrath
Barber turned Designer
Andrew McGrath
  • 4.3 Instructor Rating
  • 28 Reviews
  • 4,000 Students
  • 2 Courses

Hairdresser & Barber by trade, I have a strong passion for entrepreneurship and business and I'm dedicated to changing your life quality with my course content. I now work full time remotely from home and I am studying and working towards becoming a UI designer.


I teach remote working, marketing and barbering.


Everyone in life can have and do what they please with enough hard work, education and consistency.


I hope you find my courses useful and if you need anything at any point please reach out to me, I'll always do my best to help and support those on a path to better themself and their life.

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