
An introduction to the 3 SalesSchool levers, Sales Pipeline, Customer Understanding and the Sales Conversation
See how Sian and Jemma's skills and experience make them best placed to take you through this learning journey
Practical examples of how and where SalesSchool can benefit you and your business
Recognising the importance of Sales revenue to business survival and ongoing financial stability
Introducing tools and processes that will be used through the course, including the SalesSchool Notepad
Understand the importance of a Sales Pipeline is and the 3 stages to build one
Know what to have to hand as you progress through this learning
How to identify manageable groups of customers to work with
Using multiple criteria to prioritise your customers
How to illustrate a dynamic picture of future revenues and consider conversion ratios
A summary of the 3 stages and consideration of where and how to use the outputs
Time to look outside of your business and understand your customers
Know what to have to hand as you progress through this learning
How to understand your customer's business and the questions to ask
Speaking to the right people, about the right thing, at the right time
Importance of questions and tools to capture your Customer Understanding and consideration of who else would benefit from this information
Know what to have to hand as you progress through this learning
Objective setting and being ready and prepared
Creating value for customers through compelling features and benefits
Taking your customer on a journey from context to conversion
How to ask 'open' questions to get the best and most information from customers
A 4 stage framework to navigate the Sales Conversation with confidence
Summary of the Sales Conversation processes and importance of questions and great preparation
Reminder of the SalesSchool levers and the process, tools and skills required for Sales success
The changing sales paradigm and the need to involve everyone in the Sales process
Time to take off ... and good luck!
Whatever your business or stage of business, Sales revenue is critical to survival, growth, access to investment and ongoing financial stability.
It is likely you have invested significant time cost and energy in your company to date, had great feedback about your product's potential and believe for all the right reasons it will sell and continue to sell itself.
However, you may be less familiar or comfortable with selling and sales processes and don't see yourself as a stereo-typical 'sales' type. Whilst you know Sales is important, at the same time you might also be juggling all the different elements that make your business work or have so many opportunities you may not be sure where to focus.
10 of the top 20 reasons early stage companies fail are sales skills related (Source: CB Insights).
SalesSchool has been developed by London-based Sales experts, with experience from working all over the world, and brings a credible and replicable approach to prioritising and converting customer sales quickly. Using proven tools and techniques and simply structured around 3 key levers, this bite-sized learning will help you achieve sales results fast.
The course includes:
World class tools and techniques to help you build an effective Sales Pipeline, better Understand your Customers and provide a framework to confidently navigate the Sales Conversation:
Sales Pipeline: You will be able to size and prioritise opportunities to help allocate resource and forecast future revenues.
Customer Understanding: You will appreciate how a customer's business works, their needs, their goals and ambitions to determine how your product helps them achieve that.
Sales Conversation: You will be ready to talk about, or pitch, your product in language your customer will understand and show how it best meets their needs and solves their issues.
SalesSchool Notepad to capture your own thoughts and notes as you progress through your learning.
Templates and exercises to complete using your own information as you journey through the course.