SALESmanago: Website Personalization

Name: SALESmanago: Website Personalization
Rating: 4.4 (85 reviews)

Discover how to dynamically adjust content in response to customer value and measure your results in advanced analytics.

Created bySALESmanago CDP & Marketing Automation

Last updated 4/2021

English

What you'll learn

The possibilities of AI Search Engine Turbocharger,
How to create Social Proof widget,
How to use the advanced creator for responsive frames,
How to create personalised banners.

Course content

5 sections • 5 lectures • 32m total length

Introduction1:25
Make your website visitors feel at home with real-time personalization lowering the bounce rate. Replace general offers with ones tailored ideally for them.
With SALESmanago Marketing Automation system you can turn your website into a channel of communication between you and visitors to your web page, which may now automatically respond to their needs. It is possible to dynamically personalize the content displayed on the web page depending on which user currently visits it. Matching the page content with the user is possible for both anonymous as well as identified users.
All tools provided in the SALESmanago Website Personalization panel help improve Customer Experience with your website in real-time. You can not only customize their experience with a search engine through creating custom search engine campaigns but also let them know about website traffic on your website to attract them more to your products.
Use Recommendation frames for up-selling and cross-selling in your eCommerce and adjust them to your needs.
If you want to know more, please visit our support website or contact us via elearning@salesmanago.com

AI Search Engine Turbocharger8:08
Help your visitors explore your products with Search Engine Turbocharger powered by Artificial Intelligence recommendations, Natural Language Processing, Customer Data, and AI Voice Search.
Intelligent Search Engine Turbocharger provides results perfectly tailored to the interests of the customers through interpretations of their queries. We allow you to define the results based on your vision to drive sales from personalized recommendations.
Key benefits:
upgrade your online store search engine results by delivering answers perfectly matching all queries thanks to the use of advanced NLP technology and sets of interrelated computational approaches that work together to home in on user intent,
enrich your search engine page with AI-based product recommendations. Measure engagement in presented search results and score the effectiveness of each result to optimize feature recommendations,
apply merchandising expertise to drive incremental revenue. Create custom collections pages for special occasions by building unique campaigns with perfectly matched products,
simplify the way of products searching thanks to the unbeatable AI Voice Search Engine which is seamlessly to use and easy to implement,
measure your searchandising success through available advanced reports and search analytics dashboard.
In the video you will learn how to increase the power of your online store, enrich customer experience, and enhance the functioning of your search engine by creating a seamless mechanism in only 5 minutes!
Continue to find out how to use your merchandising expertise to increase your revenue and use advanced settings to create custom collection pages and recommendations.
If you want to know more, please visit our support website or contact us via elearning@salesmanago.com

Social Proof3:12
Social proofs are used to reflect the level of interest of other users in your products or services and often motivate potential customers to finalize the purchase.
They may be used to build brand reliability, improve sales and lead conversion by highlighting the number of existing customers to demonstrate the value and popularity of your products in real-time to evoke trust in potential clients.
Watch the video to find out how the Social Proof module in SALESmanago allows you to obtain information about:
the number of contacts on a given URL address within a certain period of time,
the number of products added to the cart within a certain period of time,
the number of products purchased within a certain period of time.
If you want to know more, please visit our support website or contact us via elearning@salesmanago.com

Recommendation Frames15:39
Our purchases are often inspired by what we see in stationary shops on the streets - for example an understated outfit while window-shopping, in response, we suggest using recommendation frames to translate this into customers’ online shopping experience.
Factors such as the popularity of a product, or complementary products can be the best incentive for purchases, and why implementing a recommendation system in your e-commerce can be so effective.
Additionally, including intelligent recommendations and defining the placement settings, can work towards increasing the average order values as they give you the opportunity to up- and cross-sell.
Learn how to:
use the advanced creator for responsive frames of any layout and appearance, enabling the addition of any automatic recommendation scenarios including AI mechanisms and live frame preview on the page,
adapt the display of the frames to the various stages of the customer’s buying process (product page, product list, checkout) for a timely recommendation,
complete analytics of revenues, displays, and clicks generated by each frame.
If you want to know more, please visit our support website or contact us via elearning@salesmanago.com

Personalized Banners4:32
Personalized banners allow you to adjust the content within newsletters or on a website to specific user’s interests. It is a universal and efficient method of promoting products and services - we aim to go one step further!
With SALESmanago Marketing Automation system you can turn your website into a channel of communication between you and visitors to your web page, which will automatically correspond with their needs. It is possible to dynamically personalize the content displayed on the web page depending on which user currently visits it. Matching the page content with the user is possible for both anonymous as well as identified users.
Find out how we incorporate contextual marketing and personalization with automation to tailor offers to customer profiles and online behaviour by watching this video.
If you want to know more, please visit our support website or contact us via elearning@salesmanago.com

Requirements

Customer Data Platform

Description

SALESmanago is the only no-code, AI-driven CDXP (all in One Customer Data Platform & Customer Experience Platform) used by 2,000+ midmarket and large enterprises such as Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret, and many other global brands spread throughout 50 countries. The Financial Times ranks SALESmanago as the fastest growing marketing automation platform in Europe.

SALESmanago is harnessing the full power of first-party and zero-party data, combining advanced analytics and AI Hyperpersonalization to deliver highly customizable personalized experiences across a comprehensive range of natively built and integrated marketing execution channels.

SALESmanago is based in Cracow, Poland, and employs 300 highly experienced consultants, data scientists and engineers. SALESmanago works internationally via an extensive network of over 1,000 reselling partners.These days, a website is the primary channel in which marketers educate their leads about their brand and services and also where we have the opportunity to customize customer experience in a way which directly translates to higher sales rates and the growth of your database.

Website marketing is the strategic optimization of a webpage to generate traffic on the site and also to attract the right type of customer. This in turn gives us more opportunities to promote your brand to potential clients. SALESmanago offers various solutions for the maximization of your website marketing methods by providing a personalized experience for your contacts and the ability to exemplify the value of your offers and services to potential customers.

Key benefits:

Fully personalize your website graphics and message to a visitor profile and segments,
Use intelligent product recommendations to target visitors with 1-to-1 offers,
Show personalized banners instead of a generic offer,
Measure results with advanced analytics,
Use Social Proof to display interactive notifications on your website that illustrate the degree of interest of other visitors in a specific product,
Upgrade your online store search engine results by delivering answers that perfectly match all queries by using advanced NLP technology and sets of interrelated computational approaches that work together to target user intent.

Watch the lesson number 5 to learn how we achieve the real-time reactions and content adequacy through the functionalities we offer in the Website Marketing sector.

If you want to know more, please visit our support website or contact us via elearning@salesmanago.com

Who this course is for:

SALESmanago customers
SALESmanago employees

SALESmanago: Website Personalization

What you'll learn

Explore related topics

Course content

Introduction1 lecture • 1min

AI Search Engine Turbocharger1 lecture • 8min

Social Proof1 lecture • 3min

Recommendation Frames1 lecture • 16min

Personalized Banners1 lecture • 5min

Requirements

Description

Who this course is for: