
Discover the CDP panel with us in the first lesson!
The basis of the SALESmanago CDP & Marketing Automation system is to monitoring the behavior of website visitors and building behavioral profiles based on the collected data. Customer Data Platforms keep the contact database as well as behavioral and transactional data in one place. This information creates the '360° customer view' – full customer profile. By combining contact details with interests and purchasing behavior, we can automatically implement marketing activities tailored to the preferences of recipients. Fully automated campaigns can be carried out using many communication channels, such as email marketing, mobile marketing, and social media.
The most important information about your contacts can be found on the CDP Dashboard – an analytical panel with access to the in-depth charts about the contact database, segmentation, and conversion funnels. Thanks to this, you can compare how your contact base changes over time and analyze how to improve the strategy of acquiring new leads.
In the following parts you will learn:
what the monitoring code is and how it can be added to a website,
how to create a user account,
how to import and export contacts,
what features you can find in CDP,
what a contact list is,
what information you can find on a contact card,
how to manage contacts and leads when using sales funnels.
If you want to know more, please visit our website support.salesmanago.com or contact us via elearning@salesmanago.com
Monitoring code lets the SALESmanago system gather data on a website. This makes it possible to track user activity on your website. It’s necessary to implement the tracking code in order to take advantage of the system's full potential. Each of our clients gets a unique monitoring code when they activate their account. A tracking code is necessary for the system to function properly. One website can only have one tracking code, but you can use the same tracking code on multiple websites.
Benefits:
identification and monitoring of visitors on your website,
monitoring the effects (open rate and click-through rate) of your email marketing,
automatic display of live chat on your website,
automatic display of pop-ups on your website.
If you want to know more, please visit our website support.salesmanago.com or contact us via elearning@salesmanago.com
In SALESmanago you can create user accounts with various levels of access to the main application account. You can specify exactly what data particular users can access and what features they may use.
In SALESmanago you can create user accounts with various levels of access to the main application account. You can specify exactly what data particular users can access and what features they may use.
Users can:
sign in to the system with separate email addresses,
use the system concurrently with other users,
have their own group of assigned contacts,
use features and access data according to permission sets,
share data, contacts, templates, and automation rules with each other,
work independently in the scope of their own account.
If you want to know more, please visit our website support.salesmanago.com or contact us via elearning@salesmanago.com
With SALESmanago you can export your contact database to an excel file with additional data. While exporting, you can select a range of data that you want to be exported. The less data you choose, the faster the export.
Exporting contacts does not remove them from the system.
You can add more details to contacts than just their email address and name. This additional information can even be used later as details or tags. Imports are easy and quick to do, so if at any point you want to add, update or delete contact information, consider performing an import.
If you want to know more, please visit our website support.salesmanago.com or contact us via elearning@salesmanago.com
Customer Data Platform (CDP) allows you to manage your contact database quickly and easily. Customize this feature according to your needs.
Use a single customer view to display all zero-, first-, and third-party customer data collected across all acquisition channels. Create and manage your contacts database. Predict the customer behavior and preferences and use insights and recommendations delivered by the platform to create a next-level Customer Experience and translate knowledge about your customers into hyper-personalized marketing campaigns and processes.
create and manage your contacts database,
fuel your CDP automatically with customer data,
build 360° profiles with personal, transactional, and behavioral data in one place,
create segments based on behavior, transactions, and any custom data,
use scoring to identify the hottest leads and their real interests,
alert your team about leads’ activity,
identify the best hour and day to contact your customer,
manage your sales with notes, tasks, and reminders,
structure, measure and optimize your sales process with funnels.
If you want to know more, please visit our website support.salesmanago.com or contact us via elearning@salesmanago.com
SALESmanago provides an easy tool for searching contacts in the application, and also enables you to display the list of uploaded contacts.
One of the basic options for a contact’s base segmentation in the system is assigning a state to that particular contact. The contact’s state is automatically given by the system. The use of such an option and its scope depends on the preferences of the SALESmanago user’s account. The main aim is to help with maintaining and interpreting basic statistics and precisely classify e.g. your potential customers. What is more, using contact states in your own database expands the scope of possible automation.
SALESmanago provides four basic contact state options: PROSPECTS, PARTNERS, CLIENTS, or OTHER (other visits from the anonymous traffic).
If you want to know more, please visit our website support.salesmanago.com or contact us via elearning@salesmanago.com
The contact card provides a 360° view of the customer, which consists of behavioral and transactional data, reactions to your marketing campaigns, and hard data left by the client on forms. The data on the contact card is are used to target and personalize your campaigns.
Only one contact card can be created for one email address in the system. You cannot create a contact card that does not contain an email address. The data view on the contact card can be completely customized to your needs so that you first see the data that is most important for you.
Benefits:
integration of all customer data in one place,
full history of activities – visits, campaign reactions, transactions,
access to the list of segments which the contact is assigned to and detailed data describing their preferences,
detailed analytics about the prediction of purchase and churn for a specific customer,
deep Behavioral Profiling functionality adapted to the information from the contact card.
If you want to know more, please visit our website support.salesmanago.com or contact us via elearning@salesmanago.com
Mass contact management is necessary for seamless coordination of actions in contact groups. SALESmanago provides a complex tool for performing actions on selected groups of contacts.
You can perform various actions on selected contact groups like:
change contact opt-in/opt-out state,
change contact valid/invalid state,
add/remove contact owner,
run the rule,
sales stages,
...and many more!
If you want to know more, please visit our website support.salesmanago.com or contact us via elearning@salesmanago.com
Marketing campaigns and sales funnels allow you to monitor the contacts routed through different processes. Find out more about how can you create campaigns and funnels. Use funnels to monitor the entire sales process and support the work of the sales team members in your company. See how you can automate your sales processes. Manage your sales processes within your own customer group. Analyze the contact flow in particular sales funnels and increase your sales effectiveness.
If you want to know more, please visit our website support.salesmanago.com or contact us via elearning@salesmanago.com
CDP Dashboard is an analytical panel that enables an in-depth analysis of the contact database, segmentation, and conversion funnels. Use data from the eCommerce funnel to view your contacts’ current transactional activity and assess their sales potential, or monitor the progress of your leads transfers between different stages in sales funnels. These and many other features will allow you to compare how your contact base is changing over time and analyze how you can improve your new lead acquisition strategy.
If you want to know more, please visit our website support.salesmanago.com or contact us via elearning@salesmanago.com
CDP in SALESmanago ensures you with quick access to the complete customer’s profile, unique possibilities of contact segmentation in the system, comfortable and effective contact management in sales funnels, increased efficiency of sales departments due to the tasks and alert systems, and also provides you with a possibility of executing mass activities on the group of contacts.
Customer Data Platform (CDP) allows you to manage your contact database in a quick and easy way. Customize this feature according to your needs. Create your target groups and manage your contact lists precisely as never before. Track and manage the communication with your contacts at every stage of their lifecycle. Make sure you’re always targeting the right people with the right content at the right time. Build 360° customer profiles in a unified and persistent customer database with data collected from multiple sources and touchpoints. Manage structured and unstructured data with a single customer identifier. Execute hyper-personalized omnichannel communication perfectly fitting customer preferences and behavior.
What you’ll learn:
What the monitoring code is and how it can be added to a website,
How to create a user account,
How to import and export contacts,
What features you can find in the CDP panel,
What a contact list is,
What information you can find on a contact card,
How to manage contacts and leads when using sales funnels,
What possibilities the CDP Dashboard provides.
Key benefits:
Create and manage your contacts database,
Fuel your CDP automatically with customer data,
Build 360° profiles with personal, transactional, and behavioral data in one place,
Create segments based on behavior, transactions, and any custom data,
Use scoring to identify the hottest leads and their real interests,
Alert your team about leads’ activity,
Learn what is the best hour and day to contact your customer,
Manage your sales with notes, tasks, and reminders,
Structure, measure, and optimize your sales process with funnels,
Analyze your database with CDP Dashboard.