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SALESmanago: Monitoring and managing contacts
Rating: 3.9 out of 5(218 ratings)
1,651 students

SALESmanago: Monitoring and managing contacts

Learn how to monitor your website visitors, track behavioral data and manage contacts in SALESmanago CDP module.
Last updated 5/2021
English

What you'll learn

  • What the monitoring code is and how it can be added to a website,
  • How to create a user account,
  • How to import and export contacts,
  • What features you can find in CDP,
  • What a contact list is,
  • What information you can find on a contact card,
  • How to manage contacts and leads when using sales funnels,
  • What possibilities are provided by CDP panel.

Course content

10 sections10 lectures1h 4m total length
  • Introduction1:43

    Discover the CDP panel with us in the first lesson!

    The basis of the SALESmanago CDP & Marketing Automation system is to monitoring the behavior of website visitors and building behavioral profiles based on the collected data. Customer Data Platforms keep the contact database as well as behavioral and transactional data in one place. This information creates the '360° customer view' – full customer profile. By combining contact details with interests and purchasing behavior, we can automatically implement marketing activities tailored to the preferences of recipients. Fully automated campaigns can be carried out using many communication channels, such as email marketing, mobile marketing, and social media.

    The most important information about your contacts can be found on the CDP Dashboard – an analytical panel with access to the in-depth charts about the contact database, segmentation, and conversion funnels. Thanks to this, you can compare how your contact base changes over time and analyze how to improve the strategy of acquiring new leads.

    In the following parts you will learn:

    • what the monitoring code is and how it can be added to a website,

    • how to create a user account,

    • how to import and export contacts,

    • what features you can find in CDP,

    • what a contact list is,

    • what information you can find on a contact card,

    • how to manage contacts and leads when using sales funnels.

    If you want to know more, please visit our website support.salesmanago.com or contact us via elearning@salesmanago.com

Requirements

  • Customer Data Platform

Description

CDP in SALESmanago ensures you with quick access to the complete customer’s profile, unique possibilities of contact segmentation in the system, comfortable and effective contact management in sales funnels, increased efficiency of sales departments due to the tasks and alert systems, and also provides you with a possibility of executing mass activities on the group of contacts.

Customer Data Platform (CDP) allows you to manage your contact database in a quick and easy way. Customize this feature according to your needs. Create your target groups and manage your contact lists precisely as never before. Track and manage the communication with your contacts at every stage of their lifecycle. Make sure you’re always targeting the right people with the right content at the right time. Build 360° customer profiles in a unified and persistent customer database with data collected from multiple sources and touchpoints. Manage structured and unstructured data with a single customer identifier. Execute hyper-personalized omnichannel communication perfectly fitting customer preferences and behavior.

What you’ll learn:

  • What the monitoring code is and how it can be added to a website,

  • How to create a user account,

  • How to import and export contacts,

  • What features you can find in the CDP panel,

  • What a contact list is,

  • What information you can find on a contact card,

  • How to manage contacts and leads when using sales funnels,

  • What possibilities the CDP Dashboard provides.

Key benefits:

  • Create and manage your contacts database,

  • Fuel your CDP automatically with customer data,

  • Build 360° profiles with personal, transactional, and behavioral data in one place,

  • Create segments based on behavior, transactions, and any custom data,

  • Use scoring to identify the hottest leads and their real interests,

  • Alert your team about leads’ activity,

  • Learn what is the best hour and day to contact your customer,

  • Manage your sales with notes, tasks, and reminders,

  • Structure, measure, and optimize your sales process with funnels,

  • Analyze your database with CDP Dashboard.


Who this course is for:

  • SALESmanago customers
  • SALESmanago employees