SALESmanago: Mobile Marketing panel

Learn good practices in planning and creating mobile campaigns.
Rating: 4.5 out of 5 (2 ratings)
255 students
English
How to integrate SMS and text message gateways,
What Mobile Marketing is,
What MobileApp Marketing Automation is,
What is Mobile Marketing is,
How to send messages via Workflow and Automation Rules,
How to apply marketing automation in your mobile strategy,
What sending priority is,
How to create a birthday message in a dedicated creator,
Which analytics can be found on Mobile Marketing tabs.

Requirements

  • Customer Data Platform

Description

Lesson 6 introduces you to the unique opportunities SALESmanago has to offer and how we have made it possible to send text messages not only from Viber but also WhatsApp. Enrich your mobile 1-to-1 personalization strategy.

What you’ll learn:

  • MobileApp Marketing Automation,

  • Mobile Marketing,

  • How to send messages via Workflow and Automation Rules,

  • How to apply marketing automation in your mobile strategy via MobileApp Marketing Automation,

  • The importance of 'sending priority'.

Key benefits:

  • Track your customer behavior in the mobile app,

  • Enrich your CRM with mobile app behavior data and location,

  • Go beyond email marketing and use text, voice and push messages,

  • Personalize content and delivery time for each contact,

  • Automate communication with your contacts on their mobile devices,

  • Use product recommendations in text and push messages,

  • Create fully responsive content tailored to your customers’ mobile devices,

  • Measure the results with advanced analytics,

  • Use WhatsApp and Viber integrations and send text messages via them.

Use cases for Mobile Marketing features:

  • Automation processes – your customer has abandoned the shopping cart, send him a reminder via email (the cheapest channel with no requirement of immediate response from the user) if the user does not open the email within the specific time or finalize the purchase – send a message to the customer’s messenger to stimulate the purchase.

  • Omnichannel mass communication – combine promotional email campaigns with mobile messages and send information about new offers or promoted products via different channels. You can use all of them at once or prioritize.

  • Birthday messaging – use customer data and send birthday messages with special offers. Make sure they will read them and see you remember about them.

Who this course is for:

  • SALESmanago customers
  • SALESmanago employees

Course content

5 sections5 lectures39m total length
  • Introduction
    00:47

Instructor

SALESmanago CDP & Marketing Automation
  • 4.4 Instructor Rating
  • 77 Reviews
  • 723 Students
  • 10 Courses

SALESmanago is the only no-code, AI-driven CDXP (all in One Customer Data Platform & Customer Experience Platform) used by 2000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret, and many other global brands. Financial Times ranks SALESmanago as the fastest growing marketing automation platform in Europe.

SALESmanago is harnessing the full power of first- and zero-party data, combining advanced analytics and AI Hyperpersonalization to deliver highly configurable personalized experiences, across a comprehensive range of natively built and integrated marketing execution channels.

The company is based in Kraków, Poland, and employs 300 highly experienced consultants, data scientists, and engineers. SALESmanago works internationally via an extensive network of over 1000 reselling partners.