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SALESmanago: Mobile Marketing panel
Rating: 4.1 out of 5(67 ratings)
1,119 students

SALESmanago: Mobile Marketing panel

Learn good practices in planning and creating mobile campaigns.
Created bySALESmanago CDP & Marketing Automation
Last updated 4/2021
English

What you'll learn

  • How to integrate SMS and text message gateways,
  • What Mobile Marketing is,
  • What MobileApp Marketing Automation is,
  • What is Mobile Marketing is,
  • How to send messages via Workflow and Automation Rules,
  • How to apply marketing automation in your mobile strategy,
  • What sending priority is,
  • How to create a birthday message in a dedicated creator,
  • Which analytics can be found on Mobile Marketing tabs.

Course content

5 sections • 5 lectures • 39m total length

  • Introduction0:47

    Thanks to the Mobile Marketing module, you can expand the communication with your database contacts by sending text messages via WhatsApp and Viber.

    This module can help you to diversifying your campaigns – monitor customer activity in the mobile application, expand communication thanks to personalized text messages, and automate their sending using automation rules. Send communication via all available channels, including SMS, WhatsApp, and Viber, or use only one of these channels by setting the channel priority. The module also includes a detailed analytical panel that allows you to verify the efficiency of your campaigns and track the status of each individual message.

    Key benefits:

    • track your customer behavior in the mobile app,

    • enrich your CRM with a mobile app behavior data and location,

    • go beyond email marketing and use text, voice and push messages,

    • personalize content and delivery time for each contact,

    • automate communication with your contacts on their mobile devices,

    • use product recommendations in text and push messages,

    • create fully responsive content tailored to your customers’ mobile devices,

    • measure the results with advanced analytics,

    • use WhatsApp and Viber integrations to send text messages via them.

    If you want to know more, please visit our website support.salesmanago.com or contact us via elearning@salesmanago.com

Requirements

  • Customer Data Platform

Description

Lesson 6 introduces you to the unique opportunities SALESmanago has to offer and how we have made it possible to send text messages not only from Viber but also WhatsApp. Enrich your mobile 1-to-1 personalization strategy.

What you’ll learn:

  • MobileApp Marketing Automation,

  • Mobile Marketing,

  • How to send messages via Workflow and Automation Rules,

  • How to apply marketing automation in your mobile strategy via MobileApp Marketing Automation,

  • The importance of 'sending priority'.

Key benefits:

  • Track your customer behavior in the mobile app,

  • Enrich your CRM with mobile app behavior data and location,

  • Go beyond email marketing and use text, voice and push messages,

  • Personalize content and delivery time for each contact,

  • Automate communication with your contacts on their mobile devices,

  • Use product recommendations in text and push messages,

  • Create fully responsive content tailored to your customers’ mobile devices,

  • Measure the results with advanced analytics,

  • Use WhatsApp and Viber integrations and send text messages via them.

Use cases for Mobile Marketing features:

  • Automation processes – your customer has abandoned the shopping cart, send him a reminder via email (the cheapest channel with no requirement of immediate response from the user) if the user does not open the email within the specific time or finalize the purchase – send a message to the customer’s messenger to stimulate the purchase.

  • Omnichannel mass communication – combine promotional email campaigns with mobile messages and send information about new offers or promoted products via different channels. You can use all of them at once or prioritize.

  • Birthday messaging – use customer data and send birthday messages with special offers. Make sure they will read them and see you remember about them.

Who this course is for:

  • SALESmanago customers
  • SALESmanago employees

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