SALESmanago: Email marketing panel

There are some requirements and measures to be taken before sending your first email campaign.

Focus on gaining the appropriate marketing consents and authenticating your domain reputation through adding SPF records and a DKIM key in preparation for your mailing. In addition to building brand reputation, these parameters help avoid spam filters.

Remember, the system recognizes contacts who have given consent to receive marketing content via email, this is also known as opt-in status.

Configure your email marketing account complete with an email address and sender information that will be displayed to your contacts.

In SALESmanago, you have the option to choose what name and email address are displayed when creating a sender account.

Once you have fulfilled all the above requirements, you are ready to create your first email.

If you want to know more, please visit our website support.salesmanago.com or contact us via elearning@salesmanago.com

So how to create a successful email campaign? If you want to maximize your revenues and enhance your marketing strategy follow our 10 tips to being a leader in email marketing!

1. Create a base template for your email or use our free and accessible templates tailored by industry. A good template is well organized in layout and contains a header and footer so that it appears trustworthy to your customers and spam filters alike.

2. Remember, balance is key: graphic content is important for aesthetics, however, a good email will have a good ratio of graphics to text and include alternate attributes in case an image cannot be displayed.

3. Catch your contacts’ attention through personalization of the displayed sender name. Not only will this build your relationship with your customers but also affect email marketing statistics.

4. An appropriate sender name excludes special characters, emoticons, icons, and typical spam words.

5. Encourage your contacts to engage with your content by linking social media pages.

6. Give people a choice. Despite popular belief, giving contacts the option to change their preferences at any given time does not negatively affect subscription lists, so we encourage you to provide an easily accessible opt-out link.

7. Make your contacts feel special. Personalized emails reach a 29% higher Open Rate and 41% higher Click-Through Rate when compared to mass mailings. Tailor the content of your emails according to their interests and engagement with your products.

8. Use AI Email Subject Grader to evaluate the effectiveness of your subject line based on the reaction of contacts and their engagement with specific words or phrases.

9. Automatically determine the optimal time to send an email based on contact activity. SALESmanago allows you to choose the time of sending according to an hour and day of the week for monitored contacts.

10. Give your contacts the power to shape your campaigns. Perform A/B tests to evaluate the effectiveness of your email marketing strategies and analyze what content your customers would like to receive. Decide your group of recipients and filter contacts by tags, sales funnels, custom audiences, and mailing information

If you want to know more, please visit our website support.salesmanago.com or contact us via elearning@salesmanago.com

Learn the possibilities that Drag & Drop Designer gives you for the creation of beautiful, responsive, personalized email messages in a matter of minutes without having to understand HTML. You can use over 100 ready-made templates, or create your own layout using dynamic widgets which allow you to add new message elements and conditional content to text, graphics, buttons, products, etc.

Use the data of your contacts to personalize the content of the message and create different content variants depending on who the message is for.

Find out how to use the functionalities to their full potential to create the perfect email tailored to your brand, as well as how to optimize the effectiveness of your marketing campaigns by using elements, such as Gmail Markup, placed in the email subject line to redirect the user to the website without having to open the email itself.

If you want to know more, please visit our website support.salesmanago.com or contact us via elearning@salesmanago.com

Managing the sending process using SALESmanago gives you many possibilities, such as:

• determining the optimal delivery time for your email.

• specifying your target audience and using a wide range of selectors to address contacts using common characteristics such as location, dynamic segments, and consent status, or through custom filtering and advanced addressing options based on assigned tags, sales funnel previous mailings, and pre-defined addresses.

• discovering how to best select your recipient group and use additional settings such as placement holders, UTM tracking, and performance reports to explore the options of the email marketing world from within SALESmanago.

• utilizing the data you generate on contacts to personalize email content or adjust the frequency of the mailing according to the expectation of the individual. In effect, recipients will receive emails that they expect and need.

• avoiding keywords that are sifted through by antispam filters; avoiding suspicious email subjects that may be recognized as spam.

If you want to know more, please visit our website support.salesmanago.com or contact us via elearning@salesmanago.com

Dynamic emails are created through personalized content based on each individual contact's online behavior, purchase history, and points of interest.

Using dynamic product frames you are able to use data derived from the product feed for predefined scenarios such as an abandoned cart or email after the visit as part of a welcoming or lead nurturing cycle.

By including dynamic elements in your email your customers receive an email with content such as product recommendations, offers, and even call-to-actions, modified according to their customer profile.

Main benefits of dynamic eCommerce solutions:

• Improve marketing efficiency. Manually segmenting and targeting different sections of your email list with different messages can be incredibly time-consuming.

• Improve engagement. When email content is tailored more to the recipient’s interests and online behaviour, they are more likely to engage as they receive relatable information and CTAs. You can provide custom pricing, discounts or recommendations as with an abandoned cart recovery method.

• Improve conversions. You can recommend relevant products based on transactional tendencies.

• Build brand loyalty. By sending relatable and personalized content to your recipient, you can become more reputable and trustworthy which in turn translates into higher sales and conversion rates.

  
  

  If you want to know more, please visit our website support.salesmanago.com or contact us via elearning@salesmanago.com

An unsubscribe link within your email campaign allows contacts to cancel their subscription or change their preferences when they don’t want to receive future emails or marketing information.

These links are important to protect your email deliverability and are also required by many spam laws around the world. If a user decides to opt-out, by clicking the opt-out link they will be automatically removed from the list of recipients and redirected to the SALESmanago unsubscribe page.

We offer the unique option to adjust the language of the opt-out page for each contact by identifying the browser language settings to create a more personalized and custom experience for your customers. Learn how to effectively prepare the unsubscribe page and analyze your customer feedback.

If you want to know more, please visit our website support.salesmanago.com or contact us via elearning@salesmanago.com

Email performance encompasses most of the traditional metrics and reports giving you an indication of the effectiveness of your marketing strategies while signaling areas for improvement.

Email marketing is one of the most measurable marketing methods on the planet. With SALESmanago, you can check the details of your campaign’s deliverability, its open and click-through results, and other detailed information such as a map of clicks and main domain groups to better understand how your customers engage with your content.

Use the list of sent emails to evaluate the basic statistics of all your email campaigns and to easily access the analytics of each individual email campaign. Analyze the statistics for sent, scheduled, and test messages.

If you want to know more, please visit our website support.salesmanago.com or contact us via elearning@salesmanago.com

Email marketing is one of the main forms of communication with customers for many companies.

55% of marketers see the highest ROI from all channels in email. This is possible thanks to continuously growing email optimization capabilities based on advanced analytical data delivered in an increasingly accessible way. Learn how to utilize the data from the new Email Marketing Dashboard in SALESmanago to increase your email deliverability and the effectiveness of your email campaigns.

The Email Marketing Dashboard presents detailed statistics of all your email campaigns. Based on the analytics of a contact's activity you can determine the best time to mail them.

Manage the deliverability of your campaigns to improve your OR and CTR statistics while measuring revenues and analyzing orders generated thanks to emails and newsletters sent by SALESmanago.

Use the database status analytics along with a full list of reasons for unsubscribing in order to better manage contacts and improve the quality of campaigns.

If you want to know more, please visit our website support.salesmanago.com or contact us via elearning@salesmanago.com