SALESmanago: Email marketing panel

Learn good practices in planning and preparing email campaigns and how to prevent your messages landing in spam!
Rating: 4.3 out of 5 (14 ratings)
305 students
English
What you need to send your first email,
What are good practices in preparing emails,
How to prepare an email template quickly in Drag&Drop Email Designer,
How to use advanced HTML Email Creator,
What dynamic emails are,
How to use personalization details in unsubscribe page creator,
How to analyse the results of a mailing campaign,
What possibilities are provided by Email Marketing Dashboard.

Requirements

  • Customer Data Platform

Description

Lesson 3 introduces you to unique opportunities SALESmanago has to offer and how we have combined email marketing with marketing automation to reach customers with personalized content in real-time.

With the SALESmanago platform, you will get a much wider picture than just simple information on opened and clicked emails. After each mailing SALESmanago will start comprehensive tracking of the behavior of each contact on your website. Next, the system will inform you about each new visit and the specific interests of a particular contact from your database.  We consolidate complete knowledge about each prospect, the history of email messages sent, opened, and clicked but above all, it compiles data concerning visits to your website and contact’s scoring, which enables you to precisely addressing your product offer to the most valuable prospects.

Key benefits:

  • Choose from hundreds of ready to use templates,

  • Send emails individually at the best time to open and click,

  • Always reach your customers with the highest IP reputation and deliverability,

  • Measure results with advanced analytics,

  • Save time by setting automatic email campaigns & autoresponders,

  • Create a single message that will display different variants of content for a defined list of customer segments,

  • Use the contact data to address your customers directly by their names and create an atmosphere of familiarity around your mailings,

  • Automatically clean your database out of bad email addresses.

What you’ll learn:

  • How to use the potential of Marketing Automation to make your Email Marketing smarter and more efficient,

  • How to create unique & responsive emails without IT assistance by using the Drag & Drop wizard,

  • How to reach and engage your contacts through segmentation,

  • How to personalize content and achieve optimal delivery time for each individual contact,

  • How to interpret email marketing analytics to improve your strategy.

Who this course is for:

  • SALESmanago customers
  • SALESmanago employees

Course content

9 sections9 lectures1h 20m total length
  • Introduction
    02:00

Instructor

SALESmanago CDP & Marketing Automation
  • 4.5 Instructor Rating
  • 85 Reviews
  • 740 Students
  • 10 Courses

SALESmanago is the only no-code, AI-driven CDXP (all in One Customer Data Platform & Customer Experience Platform) used by 2000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret, and many other global brands. Financial Times ranks SALESmanago as the fastest growing marketing automation platform in Europe.

SALESmanago is harnessing the full power of first- and zero-party data, combining advanced analytics and AI Hyperpersonalization to deliver highly configurable personalized experiences, across a comprehensive range of natively built and integrated marketing execution channels.

The company is based in Kraków, Poland, and employs 300 highly experienced consultants, data scientists, and engineers. SALESmanago works internationally via an extensive network of over 1000 reselling partners.