SALESmanago: Automation Processes

The first step to automating your campaigns is creating a set of rules for the execution of marketing and sales actions designed for a specific target audience.

In SALESmanago, create automated marketing processes guiding your prospects during the conversion, from the moment of acquisition to the finalization of purchase.

Additionally, create scoring rules, to identify and reward your most active contacts.

Thanks to detailed rule analytics you can check how often a rule is activated for contacts, along with sales revenue resulting from actions within the rules.

Watch the video to learn how to use automation rules in order to:

• educate your leads through regular mailing (lead nurturing),

• send automated offers, tailored to prospects’ profiles move prospects between sales process stages,

• send alerts to your sales team to inform them about contacts becoming interested in products or services,

• send dynamic emails to customers following their visit to your website,

• send emails and SMS encouraging prospects to finalize their purchases, as a form of abandoned cart recovery.

If you want to know more, please visit our support website or contact us via elearning@salesmanago.com

This Marketing Automation feature takes a lot of work off a marketer’s shoulders and saves a good deal of time, as it allows to create fully automated and multichannel campaigns in every communication channel (whether it’s email, contextual marketing, Web Push or SMS). A workflow is a series of automated actions that can be activated based on a predefined event such as a contact’s online behaviour or contact details. All registered contact activity can be used as events or conditions to trigger these actions.

They allow us to plan advanced marketing campaigns including multicomponent processes and design the customer lifecycle journey, with actions in place for any steps taken.

Watch the video to discover how to:

• build strong relationships with your customers by using welcome emails and SMS,

• send personalized messages to target groups. For example, define groups by particular tags or by activity on your website,

• generate discount coupons to encourage reactivation,

• promptly deliver offers to customers thanks to activity alerts instantly update your database by deleting inactive contacts or redirecting them to different campaign stages,

• simplify the process of campaign management and specify various actions and conditions to achieve company goals.

If you want to know more, please visit our support website or contact us via elearning@salesmanago.com

Creating a perfect automated campaign may seem like a difficult task, especially when we want it to be extensive and adjusted to the specifics of your business. Now that you understand how to configure and define automation processes, discover how marketing automation can optimize the effectiveness and deliverability of your marketing campaign and how to elevate it to a whole new level through these practical uses.

Get inspired by these examples of tried and tested automation processes as a guide to creating your very first campaign in SALESmanago, and find out how you can use your knowledge of database segmentation, lead generation and omni-channel communication to organize your plan of action.

If you want to know more, please visit our support website or contact us via elearning@salesmanago.com

Website Automation enables you to contextualise both the content and delivery of fully automated and personalized content, such as pop-up, web push, and live chat, for monitored and anonymous visitors, based on their online behaviour and transactional profiles and navigate your customers through the sales process.

This in turn translates to an increase in sales rates by supporting the purchase process with information about offers and recommendations dedicated to the client, and moreover allows for: acquiring new contacts and automatic segmentation thanks to advanced personalization of forms tailored to your customers’ interests improving customer service processes, using automatic, contextual chat initiation.

Additionally, you have the option to introduce custom JavaScript and perform desired actions which modify the website content in response to the defined customer behavior.

Watch to find out how easily you can deliver personalized content with website automation rules.

If you want to know more, please visit our support website or contact us via elearning@salesmanago.com

With accessibility and ease of use in mind, we have created the Automation Process Dashboard which allows for a complete analysis of the effects of your implemented marketing campaigns, executed through automation rules, workflows and website automation.

Main benefits:

• measure sales generated with all communication channels you used in your automated campaigns and check what part of your total sales is coming from the automation,

• analyze how the engagement created with each communication channel translates into sales from your automated campaigns,

• easily access the list of best performing automation processes and workflows and learn what results each of them is generating. Improve the omnichannel communication process to boost conversion across the entire customer journey,

• based on data from the detailed analytics panel, make the right decisions, react quicker, and refine your campaigns without worrying about achieving marketing goals.

Find out how you can achieve a detailed insight into the efficiency of your campaigns by watching the video.

If you want to know more, please visit our support website or contact us via elearning@salesmanago.com