SALESmanago: Analytical Panels

The start panel of the SALESmanago system allows quick access to the necessary information and a clear overview of the most important statistics. Here you will find your basic account data, real-time traffic analytics, and an automatically updated number of page views. The main Dashboard can be freely personalized depending on your needs.

What you can find on the main Dashboard:

• sales analytics,

• eCommerce funnels,

• transactions,

• contact and pageview analysis,

• real time events on the website,

• recent campaigns.

If you want to know more, please visit our support website or contact us via elearning@salesmanago.com

Business dashboards are the analytical panels which enable your own configuration of a dataset. You can decide what kind of statistics you want to see once you log into the system. This way all parameters received through the ongoing campaigns become measurable, and what’s more, they can be analyzed and their activities optimized. Two sets of editable dashboards have been prepared which show data concerning marketing and sales activities.

The possibility of creating your own dashboards, whose content and layout can be adjusted to your own preferences, is another step to effective and comfortable management. All information about transactional data, the current state of the contact base and email analytics is within reach.

Benefits:

• rich widget collection,

• over 1,000 variations of data to configure,

• advanced chart settings – the possibility of choosing either a bar or line chart,

• new time frames in the charts,

• wide choice of widgets displaying advanced transactional data inclucing detailed analysis of transactions, abandoned carts and the analysis of correlations between website traffic and the number of transactions,

• wide choice of widgets from the contact analytics category,

• wide choice of widgets from email marketing category,

• option of adjusting the color scheme and names of the widgets.

If you want to know more, please visit our support website or contact us via elearning@salesmanago.com

The predefined marketing dashboard presents the most crucial data of marketing activities. The widget configuration on the marketing dashboard is connected closely to the state of the contact base and the results achieved in email marketing channels. The configuration presented is exemplary and can be suited to the individual needs the same way as the sales dashboard that presents the most crucial information of sales activities.

If you want to know more, please visit our support website or contact us via elearning@salesmanago.com

Lead Generation Analytics enables you to analyze the source of the contact acquirement. If, for example, on a monitored website you have a couple of places where an anonymous contact can leave their email address (while downloading an e-book, signing up for a newsletter or registration) you will be able to identify the source a contact used to entered your website.

Thanks to this panel, you will be able to find out which source is the most effective and what is more, you will be able to analyze the retention of all the actions connected to gaining customers.

Remember that the source of the customer acquirement is defined as the tag. Every automatically assigned tag can be perceived as a source of customer acquirement. Then measure the results with advanced analytics.

If you want to know more, please visit our support website or contact us via elearning@salesmanago.com

Dashboard: Google Analytics is dedicated for eCommerce companies. Its main purpose is to extract transactional data from Google Analytics directly to the SALESmanago system.

• in order to extract the data, an integration between Google Analytics and SALESmanago has to be performed,

• the transactional data has to be stored in Google Analytics,

• the access to that screen is provided for the users who have an access to Google Analytics. It means that when you have a few accounts in the system, access to the data on that screen is only provided for those users who already have the access to the Google Analytics dashboard.

On the dashboard you can view the following data:

• general transactional data,

• transactions supported by SALESmanago,

• transactions revenue.

If you want to know more, please visit our support website or contact us via elearning@salesmanago.com

Revenue Attribution Analytics is the best analytical panel for eCommerce. Thanks to this panel, you can find out which channels and which campaigns generate the best revenue and how SALESmanago helps to increase sales. What is more, you can see clearly which products are bestsellers in your shop. You are also able to decide which data is analyzed in your personalized business dashboards.

Create panels which match your needs and:

• analyze exactly how the revenue is generated in your company,

• learn about the most important elements of marketing campaigns which generate the best revenue,

• check out how all your actions in the SALESmanago system help to increase revenue and number of transactions,

• get information about ROI and the effectiveness of all your online marketing activities.

In this analytical panel you will find the following data:

• Cross Channel Revenue Attribution – this enables precise analysis of interactions that took place prior to the purchase – you can find out when and which channels your clients used to buy products. You are also able to understand what the influence of each channel on various stages in the selling process is,

• Revenue Sources Analytics – shows revenue from all sources – you can discover the total sales generated by all your online campaigns. Thanks to this, you can manage your marketing budget and optimize ROMI,

• Revenue generated with the help of SALESmanago – detailed analysis of your revenue – you can find out how campaigns run with the help of SALESmanago to increase your revenue,

• Best conversion paths – check the analytics of conversion paths which tells you from which sources your clients go to your website and buy products,

• Advanced product analytics – follow bestsellers – you always know which products, categories, brands and producers are the most popular ones. Being aware of this you can prepare better recommendations.

If you want to know more, please visit our support website or contact us via elearning@salesmanago.com