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SALESmanago: Advanced features
Rating: 4.3 out of 5(102 ratings)
1,083 students

SALESmanago: Advanced features

Attract your customers using highly-advanced features.
Created bySALESmanago CDP & Marketing Automation
Last updated 4/2021
English

What you'll learn

  • What is Marketing Management Cockpit and how to bulit it,
  • What is Loyalty Program and how to create it,
  • How to develop Live Chat & Sales Chat in SALESmanago,
  • How to use the integration of SALESmanago with Facebook Ads,
  • How to integrate with Google Ads platform,
  • How to integrate with Adform platform,
  • About SALESmanago Copernicus – Machine Learning & AI,
  • About Email Subject AI Grader,
  • How to create and use Deep Behavioural Profiling.

Course content

14 sections • 14 lectures • 1h 18m total length

  • Introduction1:53

    Command Center is the future of managing your marketing processes and a place to create and plan campaigns and manage all running processes in the system using a two-level view. Find out how you can easily plan the sending of emails, text messages, and Web Push notifications for the whole year using one panel. Plan, manage, and create a campaign from one place.

    What are main capabilities of Command Center:

    • campaign module,

    • calendar module,

    • two-tier-view to plan campaigns,

    • centralized view of all processes and individual actions,

    • possibility to manage all processes from one place,

    • possibility to combine mass actions with automation processes,

    • possibility of combining many automatic processes into one campaign,

    • a central place for analytics view of all the most important elements,

    • simple navigation through all planned processes,

    • a central point of system management,

    • easily plan, manage or cancel the sending of emails, text messages and Web Push notifications.

    Ways of use Marketing Management Cockpit:

    • use the campaign view to plan occasional and thematic campaigns – create a separate folder for each day of the week and put in it the appropriate processes and shipments planned for that day, so that you don’t miss any element of your marketing strategy,

    • go straight to the analytics or editing of the selected element without pointless clicking through the system – save time and instead of clicking complicated panels with functionalities, manage and edit specific campaigns from one screen,

    • control sendings from one place – apart from the possibility of editing elements, you can also cancel a sending of emails, text messages and Web Pushes in Calendar view with one click of the mouse if you change your marketing strategy at the last minute,

    • view daily, weekly, monthly statistics – if you need fast. but detailed information about the results of the campaign from a given day, week or month, you can find them in the Command Center panel,

    • use the Command Center as a tool for planning and checking current marketing campaigns – use the functionality not only to build large, advanced and complex processes, but also to manage current campaigns.

    If you want to know more, please visit our website support.salesmanago.com or contact us via elearning@salesmanago.com

Requirements

  • Customer Data Platform

Description

Advanced features in the SALESmanago system consider a wide range of possibilities. They will upgrade your marketing strategy with some of the sprinkles that improve Customer Experience, make your customers stay with you, and empower your eCommerce.

Advanced features in SALESmanago include:

  • Command Center,

  • Live Chat for eCommerce,

  • Automatic Sales Chat,

  • Loyalty program,

  • Social Media,

  • Custom Audience integration,

  • Integration with Google Ads,

  • Integration with Adform.

And additional section called Artificial Intelligence & Machine Learning.

  • SALESmanago Copernicus,

  • Machine Learning & AI,

  • Email Subject AI Grader,

  • Purchase, CLV and Customer Churn Prediction,

  • Deep Behavioral Profiling.

Artificial Intelligence & Machine Learning is not more the future of all of us. It's presence. Not only helpful with product recommendations, driving best revenues, shortening conversion path but also to increase in the effectiveness of retargeting campaigns.

Each feature provides different marketing actions. For example, Command Center allows you to create and plan campaigns and manage all running processes in the system using a two-level view, when Live Chat gives you the possibility to automate your conversations with visitors and engage them more with your brand:

  • Bulti multi-tier marketing management cockpit to manage all marketing activities in your eCommerce,

  • Speed up and improve communication with customers using SALESmanago Live Chat,

  • Implement a bot in your eCommerce strategy to be in touch with visitors 24/7,

  • Find the best solution to balance your retention and acquisition strategy with the Loyalty program feature,

  • Display ads to your customers via Custom Audience on their Facebook wall, or on any place on the internet using integration with Google Ads and Adform,

  • Adjust the page to the client's profile,

  • Increase cart value,

  • Recommend products in real-time while Live Chat conversation,

  • Convert leads into customers,

  • Effectively regain interest.

Who this course is for:

  • SALESmanago customers
  • SALESmanago employees

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