Salesforce Pardot Specialist: Certification Practice Tests

Salesforce Certified Pardot Specialist Exam

Read on for details about the Salesforce Certified Pardot Specialist exam.

• Content: 60 multiple-choice/multiple-select questions, up to 5 unscored questions*

• Time allotted to complete the exam: 90 minutes

• Passing score: 72%

• Registration fee: USD 200, plus applicable taxes as required per local law

• Retake fee: USD 100, plus applicable taxes as required per local law

• Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment.

• References: No hard-copy or online materials may be referenced during the exam.

• Prerequisite: None required.

Pardot Specialist Exam Outline

The Salesforce Certified Pardot Specialist exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience integrating the Pardot platform into marketing workflows and can demonstrate the application of each of the features/functions below.

Visitors and Prospects: 8%

• Describe the relationship between visitors and prospects.

• Given a scenario, apply the appropriate plan of action using Prospect Audits.

Administration: 11%

• Illustrate how to create, edit, and map fields.

• Explain the relationship between Pardot and Salesforce.

• Describe the capabilities of the Pardot Recycle Bin.

Pardot Forms, Form Handlers and Landing Pages: 20%

• Given a scenario, identify the capabilities, use cases and interpret metrics of Pardot forms.

• Identify the capabilities, use cases and interpret reporting metrics for landing pages.

Lead Management: 24%

• Explain the components and use cases of an automation rule.

• Distinguish between the capabilities of, use cases for, and how to create different types of lists.

• Define the capabilities of a completion action.

• Define the capabilities of a segmentation rule.

• Define the capabilities of page actions.

• Explain what a Score measures and how scoring is managed.

• Explain what a Grade measures and how grading is managed.

• Identify the capabilities and use cases of custom redirects.

Email Marketing: 20%

• Distinguish between an Email and an Email Template.

• Given a scenario, identify the capabilities and use cases for email.

• Distinguish between the metrics collected in Pardot email reporting.

Engagement Studio: 17%

• Distinguish between the components of an engagement program.

• Explain the process of updating an engagement program including its assets.

Best of luck on your journey to becoming a certified Salesforce Certified Pardot Specialist!