Practice Tests updated based on SPRING '21 Release
These exams are designed to give you an idea of what to expect in the actual certification test.
The Salesforce Certified Pardot Specialist credential is designed for individuals who would like to demonstrate their skills and knowledge in designing and building marketing campaigns within Pardot. The candidate would know how to build strategic marketing processes that incorporate different tools like email marketing, lead generation, lead qualification, and can use reports to make data-driven decisions.
The Salesforce Certified Pardot Specialist credential is intended for an individual who has experience using the capabilities of the Pardot Platform, including practical application of the skills and concepts noted in the exam objectives below.
The Salesforce Certified Pardot Specialist generally has 6-12 months of experience building and executing marketing workflows with the Pardot platform.
The Salesforce Certified Pardot Specialist candidate has the experience, skills, and knowledge outlined below:
Familiarity with the capabilities of the Pardot platform
Understands lifecycle of visitors to prospects
Create and manage Pardot marketing assets, automation, and workflows
Interpret metrics from Engagement History and standard dashboards in B2B Marketing Analytics
Understand administrative settings such as configuring scoring and grading models, configuring custom fields in Pardot, and using the Recycle Bin
Troubleshoot and solve basic platform issues (sync errors, field mapping, and supported objects)
Understand what Einstein features are available and how they compare to Pardot score
A candidate for this exam is not expected to know the following:
Package installation, layout configuration
Salesforce configuration of Pardot
B2B Marketing Analytics customizations, 3rd party integrations and API
The Salesforce Pardot Specialist exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience integrating the Pardot platform into marketing workflows and can demonstrate the application of each of the features/functions below.
Visitors and Prospects: 8%
Pardot Forms, Form Handlers and Landing Pages: 20%
Lead Management: 24%
Email Marketing: 20%
Engagement Studio: 17%
Please use these exams to supplement your Salesforce Certification Study! Always check out relevant trail on Trailhead to increase your chances to ace the certification test.