Practice Tests updated based on SPRING '21 Release
These exams are designed to give you an idea of what to expect in the actual certification test.
The Salesforce Certified Pardot Consultant program is designed for individuals who have experience implementing the Pardot application and can explain Salesforce administration concepts that relate to Pardot features. The Salesforce Certified Pardot Consultant has experience with Pardot administration and configuration, and is able to successfully design and implement Pardot solutions that meet customer business requirements, are maintainable and scalable, and contribute to long-term customer success. This credential encompasses the breadth of the Pardot application and its integration on the Salesforce platform.
The Salesforce Certified Pardot Consultant generally has 12 months or more of hands-on experience implementing and administering the Pardot Lightning App and Salesforce platform. A successful candidate should understand best practice approaches for B2BMA, its out of the box functionality, but not necessarily deep knowledge on the topic. The Salesforce Certified Pardot Consultant possesses facilitation and consultative skills to gather the business requirements, design solution alternatives, and implement them to meet business needs.
The Salesforce Certified Pardot Consultant candidate has the experience, skills, and knowledge outlined below:
Identify and understand a customer's current marketing to sales strategy.
Map customer goals to Pardot features.
Design a strategy to meet customer business needs based on an analysis of key performance indicators.
Recommend automation processes to achieve business objectives.
Recommend Pardot tools and features (Salesforce Engage, Pardot Einstein) to implement marketing to sales strategy.
Develop and recommend a data and content migration strategy.
Articulate the implications and importance of technical setup.
Analyze existing lead qualification strategy and make recommendations for translating into Pardot.
Analyze existing lead nurturing strategy and make recommendations for translating into Pardot.
Analyze existing lead generation strategy and make recommendations for translating into Pardot.
Develop and recommend a scalable way of organizing data and assets in Pardot.
Analyze data generated in Pardot reporting tools to make recommendations for system optimization.
Set up and interpret reports/dashboards in B2B Marketing Analytics.
Managing differing goals/objectives in divisions of a company using Pardot Business Units.
Understand data governance - syncing records, user management, etc.
Understand data hygiene, authorization, and organization.
Develop and administer integration between Pardot and Salesforce.
Invest time in studying the resources listed in this Exam Guide and any additional study materials provided by Pardot.
A candidate for this exam is not expected to make recommendations on Salesforce workflow, Process Builder, triggers or troubleshoot a customer’s DNS or Web Hosting Provider or CMS.
The Salesforce Pardot Consultant exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience with the Pardot application and can demonstrate the application of each of the features/functions below.
Account Configuration: 20%
Automating Business Processes: 17%
Email Marketing: 10%
Lead Management: 14%
Personalizing the Prospect Experience: 8%
Reporting, Metrics & Analytics: 11%
Salesforce Engage: 3%
Please use these exams to supplement your Salesforce Certification Study! Always check out relevant trail on Trailhead to increase your chances to ace the certification test.