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30-Day Money-Back Guarantee

This course includes:

  • 1.5 hours on-demand video
  • 22 articles
  • 2 practice tests
  • Full lifetime access
  • Access on mobile and TV
Marketing Digital Marketing Salesforce Certified Marketing Cloud Email Specialist

Salesforce Marketing Cloud Email Specialist Certification

Want SFMC videos?Want practice tests?Want to pass Marketing Cloud Cert? Take the course - learn concepts & get certified
Rating: 3.9 out of 53.9 (631 ratings)
1,868 students
Created by Manish Thaduri
Last updated 11/2019
English
30-Day Money-Back Guarantee

What you'll learn

  • Understand the concepts of Salesforce Marketing Cloud (SFMC)
  • Pass the Marketing Cloud Email Specialist Certification Exam with 2 Practice Tests
  • Best practices for email marketing, email content, design, delivery and tracking
  • Marketing Automation in Salesforce
  • Manage subscribers information and other data within Salesforce Marketing Cloud
  • Tracking & Reporting in SFMC
  • Practice Real Exam Questions

Requirements

  • No prerequisites
  • Just a goal of learning Email Marketing and getting certified in Salesforce Marketing Cloud

Description

Get certified as Salesforce Marketing Cloud Email Specialist, learning the concepts of Email Marketing and the Salesforce Marketing Cloud tool not just by visualizing but by actually looking at the tool as this course gives you the videos of Salesforce Marketing Cloud tool as well.

The course covers all the topics mentioned in the certification study guide with sample Exam Questions for each topic.  And at the end of the course there are 2 practice tests with 40 questions to prepare yourself for the certification.

Practice Tests, Videos, Concepts - all covered in this course.

Who this course is for:

  • Salesforce Marketing Cloud Beginners
  • Anyone who wants to get certified in Salesforce Marketing Cloud
  • Anyone who wants to switch to Salesforce technology (either from other technologies or other Salesforce clouds)
  • Anyone who is keen on learning Salesforce Marketing Cloud

Course content

12 sections • 32 lectures • 1h 41m total length

  • Preview03:05
  • Course Structure
    02:13

  • CAN-SPAM Requirements
    00:47
  • CAN-SPAM Explanation
    08:59
  • Optimize Deliverability of messages
    00:30

  • Preview01:23
  • Content Personalization Explanation
    07:19
  • Available Content Blocks
    12:45
  • Create Email
    09:31
  • Create Content Blocks & Email
    01:27

  • Preview07:32
  • Preview & Send
    00:33
  • Email Send Flow
    00:52
  • User Initiated vs Triggered Emails
    01:07

  • Email Sender Definitions
    01:11
  • Mobile vs Responsive Templates
    00:32
  • Testing Tools within the Marketing Cloud
    01:06

  • Automation Studio Overview Video
    07:54
  • Automation Tools
    01:07
  • Automation Studio
    00:57
  • Activities
    01:41

  • Create Data Extensions Video
    11:26
  • Data Model - Lists & Data Extensions
    01:45
  • Key Definitions
    02:04
  • Import Data
    00:16

  • Segmentation
    00:55
  • Refresh Segments
    01:17

  • Profile Centre and Subscription Centre
    01:01
  • Manage Unsubscribes
    00:27

  • Track Your Email Send
    01:16
  • Tracking & Reporting Video
    07:12

Instructor

Manish Thaduri
Salesforce Solution Architect
Manish Thaduri
  • 4.0 Instructor Rating
  • 997 Reviews
  • 3,013 Students
  • 4 Courses

Manish Thaduri aka SFDCFanBoy, a Salesforce MVP, Salesforce Marketing Champion (2020), and a Salesforce Solution Architect with over a decade of experience in Salesforce technology with 7 certifications. Also, Marketing Cloud Consultant certified with over 3 years of experience in Salesforce Marketing Cloud working with clients from varied domains.

Been an ardent blogger, Salesforce community speaker, leader, and organizer of Salesforce Singapore Developer community group.

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