Salesforce Marketing Cloud Email Specialist Certification
3.9 (425 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,335 students enrolled

Salesforce Marketing Cloud Email Specialist Certification

Want SFMC videos?Want practice tests?Want to pass Marketing Cloud Cert? Take the course - learn concepts & get certified
3.9 (428 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,335 students enrolled
Created by Manish Thaduri
Last updated 11/2019
English
Current price: $41.99 Original price: $59.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1.5 hours on-demand video
  • 22 articles
  • 2 Practice Tests
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Understand the concepts of Salesforce Marketing Cloud (SFMC)
  • Pass the Marketing Cloud Email Specialist Certification Exam with 2 Practice Tests
  • Best practices for email marketing, email content, design, delivery and tracking
  • Marketing Automation in Salesforce
  • Manage subscribers information and other data within Salesforce Marketing Cloud
  • Tracking & Reporting in SFMC
  • Practice Real Exam Questions
Requirements
  • No prerequisites
  • Just a goal of learning Email Marketing and getting certified in Salesforce Marketing Cloud
Description

Get certified as Salesforce Marketing Cloud Email Specialist, learning the concepts of Email Marketing and the Salesforce Marketing Cloud tool not just by visualizing but by actually looking at the tool as this course gives you the videos of Salesforce Marketing Cloud tool as well.

The course covers all the topics mentioned in the certification study guide with sample Exam Questions for each topic.  And at the end of the course there are 2 practice tests with 40 questions to prepare yourself for the certification.

Practice Tests, Videos, Concepts - all covered in this course.

Who this course is for:
  • Salesforce Marketing Cloud Beginners
  • Anyone who wants to get certified in Salesforce Marketing Cloud
  • Anyone who wants to switch to Salesforce technology (either from other technologies or other Salesforce clouds)
  • Anyone who is keen on learning Salesforce Marketing Cloud
Course content
Expand all 32 lectures 01:41:18
+ Introduction
2 lectures 05:18

In this section of the course, you'll know the course content, the exam format and most importantly the 'out of scope' topics.

Preview 03:05

This section describes what to expect of this course and how I have designed the course to help you prepare for the certification exam.

Course Structure
02:13
+ Email Marketing Best Practices
3 lectures 10:16
CAN-SPAM Requirements
00:47
CAN-SPAM Explanation
08:59
Optimize Deliverability of messages
00:30
+ Email Content Creation
5 lectures 32:25
Content Personalization Explanation
07:19
Available Content Blocks
12:45
Create Email
09:31
Create Content Blocks & Email
01:27
+ Email Delivery
4 lectures 10:04
Preview & Send
00:33
Email Send Flow
00:52
User Initiated vs Triggered Emails
01:07
+ Email Message Design
3 lectures 02:50
Email Sender Definitions
01:11
Mobile vs Responsive Templates
00:32
Testing Tools within the Marketing Cloud
01:06
+ Marketing Automation
4 lectures 11:39
Automation Studio Overview Video
07:54
Automation Tools
01:07
Automation Studio
00:57
Activities
01:41
+ Data Management
4 lectures 15:32
Create Data Extensions Video
11:26
Data Model - Lists & Data Extensions
01:45
Key Definitions
02:04
Import Data
00:16
+ Data Segmentation & Refresh
2 lectures 02:13
Segmentation
00:55
Refresh Segments
01:17
+ Subscribers Management
2 lectures 01:29
Profile Centre and Subscription Centre
01:01
Manage Unsubscribes
00:27
+ Tracking & Reporting
2 lectures 08:28
Track Your Email Send
01:16
Tracking & Reporting Video
07:12