
In this section of the course, you'll know the course content, the exam format and most importantly the 'out of scope' topics.
This section describes what to expect of this course and how I have designed the course to help you prepare for the certification exam.
Learn static versus personalized and dynamic content in Marketing Cloud emails, with header logos and links as static, and names or points as personalized, plus country-based dynamic images.
Master creating and using content blocks in Salesforce Marketing Cloud, including A B test content, button blocks, code snippets, dynamic and external content, free form and image blocks.
Create emails in Salesforce Marketing Cloud by selecting a template or existing content, adding content and required can-spam snippets, then previewing with subscriber, data extension, or recipient test for personalization.
Learn to build automations in Automation Studio, define workflows with steps and activities, configure starting sources, and use key activities like data extract, import, filter, query, and send email.
Learn to create standard, filter, and random data extensions in Salesforce Marketing Cloud, configure properties, retention, and feeds, and set up send relationships and segmentation.
Explore tracking and reporting in Marketing Cloud email, including delivery, opens, clicks, and forwards. Export metrics, track unsubscribes and unengaged subscribers, and edit job links for a sent email.
Get certified as Salesforce Marketing Cloud Email Specialist, learning the concepts of Email Marketing and the Salesforce Marketing Cloud tool not just by visualizing but by actually looking at the tool as this course gives you the videos of Salesforce Marketing Cloud tool as well.
The course covers all the topics mentioned in the certification study guide with sample Exam Questions for each topic. And at the end of the course there are 2 practice tests with 40 questions to prepare yourself for the certification.
Practice Tests, Videos, Concepts - all covered in this course.