
Design and thoroughly test mobile responsive emails in Marketing Cloud, using Content Builder templates and desktop and mobile previews to ensure optimal customer experience.
Import new contacts into a sensible data extension; Marketing Cloud will automatically add each subscriber to the all subscribers list at send time, updating status to active or unsubscribed.
This course shares exam review knowledge with people studying for the Salesforce Marketing Cloud Email Specialist exam. The focus of this training is to step past the typical 'mock exam' format where you simply replicate the test taking process. Instead, Salesforce Trainer and Marketing Cloud expert Spider Graham at Blue Cloud University guides you through a breakdown of typical exam questions and breaks down why the correct answers are correct and the wrong answers are wrong. By exploring the Marketing Cloud interface and understanding the mechanics of the platform, learners gain a deeper understanding of how all the Marketing Cloud tools come together, offering a more advanced exploration of the different topics to guide learners toward understanding how to reason through actual exam questions.
This is a perfect course for people actively planning on taking the Marketing Cloud Email Specialist exam and those exploring Marketing Cloud. It offers learners insight into how the Marketing Cloud interface works, teaches learners how to think strategically through different questions, and offers a deeper understanding of how learners can prepare for and pass the Marketing Cloud Email Specialist Certification Exam.
While a prerequisite isn't required to take this training, learners should be familiar and comfortable with Salesforce Marketing Cloud.
This first few lessons of this course are being offered for free.