Salesforce Marketing Cloud Consultant Practice Exam
The Salesforce Certified Marketing Cloud Consultant program is designed for consultants who have hands-on experience implementing Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. The audience has proven experience with the administration and configuration of the Marketing Cloud Email application, as demonstrated through successful completion of the Salesforce Certified Marketing Cloud Email Specialist exam. This credential is targeted toward the Marketing Cloud Consultant or Partner who has mastered the implementation of Marketing Cloud by demonstrating implementation design best practices, executing deployment of campaigns, and finalizing custom solutions for customers. The Salesforce Certified Marketing Cloud Consultant is able to meet customer business requirements that are maintainable, scalable, and contribute to long-term customer success.
PURPOSE OF THIS EXAM
GUIDE This exam guide is designed to help you evaluate if you are ready to successfully complete the Salesforce Certified Marketing Cloud Consultant exam. This guide provides information about the target audience for the certification exam, recommended training and documentation, and a complete list of exam objectives—all with the intent of helping you achieve a passing score. Salesforce highly recommends a combination of on-the-job experience, course attendance, and self-study to maximize your chances of passing the exam.
AUDIENCE DESCRIPTION: SALESFORCE CERTIFIED MARKETING CLOUD CONSULTANT
The Salesforce Certified Marketing Cloud Consultant has experience using the Marketing Cloud Email application tools in executing both tactical and strategic email campaigns. The consultant knows how to build email marketing campaigns, incorporating different tools such as the content system, segmentation, automation, tracking, and analytics to make datadriven decisions to optimize customer email campaigns. The Salesforce Certified Marketing Cloud Consultant is also able to troubleshoot and solve platform issues. The Salesforce Certified Marketing Cloud Consultant generally has six months to a year implementation experience and/or at least five complex implementation projects with hands-on experience as a Salesforce Marketing Cloud Solutions Architect or similar expertise implementing the Marketing Cloud Email application and associated tools. The Salesforce Certified Marketing Cloud Consultant possesses facilitation and consultative skills at a technical level. The Salesforce Certified Marketing Cloud Consultant candidate has the experience, skills, knowledge, and ability to:
Build personalized dynamic emails (AMPscript).
Incorporate different tools such as segmentation, automation, tracking, and analytics to make data-driven decisions to optimize email campaigns.
Troubleshoot and solve basic to complex platform issues.
Write basic SQL, including join statements.
Configure Contact Builder.
Build and activate an entry-level (simple) Journey Builder Interaction.
Configure account setup and administration (BUs, roles and permissions, profiles, SAP, RMM, Users, subscriber filters, FTP).
Configure data (lists, data extensions, Contact Builder).
Define and execute email data interactions (import, data extracts, file transfers).
Configure an automation via Automation Studio.
Configure a Triggered Send Definition.
Understand Web Service offerings
Who this course is for:
- beginners of Cloud Consultant curious about Salesforce Marketing
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