Salesforce Marketing Cloud Consultant Certification

Name: Salesforce Marketing Cloud Consultant Certification
Rating: 4.1 (474 reviews)

SFMC Consultant certification topics explained in videos.Learn Salesforce Marketing Cloud advanced concepts.GetCertified

Created byManish Thaduri

Last updated 10/2024

English

English [Auto],Spanish [Auto],

What you'll learn

Salesforce Marketing Cloud Basics & Deep Dive on Concepts with Videos
All the topics related to Marketing Cloud Consultant Certification
Best practices for journey builder, automation, contact builder, data design
Conceptual Design and discovery of advanced marketing cloud topics
To integrate marketing cloud with Salesforce and other external systems
Account configuration, email build, data structure build, automation, journeys and reporting,

Course content

7 sections • 60 lectures • 5h 1m total length

2024-25 UPDATE0:51
Course Introduction & Format12:20

Lists & Data Extensions - Data Model0:57
Roles & Permissions1:05
Authentication0:41
IP Warming1:13
Brand Builder0:33
SAP Branding [Video]12:02
Learn how the sender authentication package (SAP) combines account branding, private domain, and a dedicated IP address with ip warming to improve inbox delivery and branding across campaigns.
Communicate with External Systems2:06
Business Requirements - Branding & Creative Strategy1:39
Exam Tips1:30

Automation Build2:07
Triggered and Scheduled Interactions1:09
Automation Studio Overview [Video]7:54
Explore Automation Studio in Marketing Cloud, learning how to create automations, define workflow steps and activities, and use data extract, import file, SQL query, and send email.
Journey Builder Overview [Video]32:25
This video covers everything about Journey builders
- journey templates
- entry sources
- journey activities
- advertising options
- flow controls
- journey design, build and test,
- journey settings
- journey goals and exit criteria
Journey Builder Evaluation2:43
Journey Entry Sources1:43
Automation Studio vs Journey Builder0:30

Data Model3:07
Building Data Extensions1:49
Data Extensions [Video]11:26
Learn to create data extensions in Marketing Cloud, including standard, filter, and random types, and configure properties, retention, fields, and send relationships for targeted emails.
Triggered Send DE & Send Log DE [Video]4:48
Create data extensions from templates, focusing on triggers and data extensions and send log templates, and configure mandatory fields like subscriber key and email address for trigger sends.
Relational Data Model1:15
Import Methods1:03
Import Wizards [Video]7:56
Learn to import data into a data extension using the import wizard in email studio. Choose upload method, mapping options, import type: add and update, add only, update, or overwrite.
Database of Record0:26
Contact Builder Overview [Video]16:08
The video gives a complete overview of Contact Builder
- Data Designer (Attribution Groups)
- All Contacts
- Data Sources
- Data Extensions (Relationships)
- Contact Deletion
Cardinality1:29
Attribution Groups0:40
Contact Builder Data Sources0:32
Data Views1:23
Extracts & Reporting1:01
Differences - Data Views | Extracts | Reports0:43
Send Logging1:17
Send Logging [Video]3:30
Enable send logging in Salesforce Marketing Cloud to capture email and sms data in a send log data extension, including job id, list id, batch id, subscriber id, and errors.
Tracking & Reporting [Video]7:12
Intelligence Reports7:10
Discover intelligence reports in Marketing Cloud, including dashboards, pivot tables, and channels like email, push, in-app, and WhatsApp. Analyze email deliveries, engagement, and journey performance with flexible filters and exports.

Build, Test and Deploy an Email0:30
Create Email [Video]9:31
Individualize Email Content0:51
Content Personalization [Video]7:19
Content Blocks [Video]12:45
Master content blocks in Salesforce Marketing Cloud content builder, including A/B test, dynamic content, external content, code snippets, and image blocks, with send-time and email-level retrieval.
Content Block Types1:21
Email Send Flow [Video]7:32
Explore how to send emails using the send flow in Salesforce Marketing Cloud, including defining properties, selecting audience from data extensions, configuring delivery and tracking, and comparing with user-initiated sends.
Marketing Cloud Email Technologies1:41
Mobile Studio12:30
Explore mobile studio components—mobile connect, mobile push, and group connect—and learn to configure short and long codes, manage keywords (opt-in, stop, help), and set from name for messaging, including WhatsApp.
SMS Creation & WhatsApp25:46
Create SMS campaigns in Salesforce Marketing Cloud via Mobile Connect and Content Builder, select templates, define audiences, personalize with AMP Script, schedule or API-trigger sends; WhatsApp template vs session messaging.
Super Messages6:04
Learn how super messages in Salesforce Marketing Cloud are consumed by emails, high priority emails, cloud pages, push notifications, and SMS, with country multipliers and edition-based credits.
Mobile Push Overview5:36
Discover how to create mobile push messages: alert, alert plus cloud page, in-app, and inbox—and target audiences with lists or data extensions using outbound, location entry/exit, and beacon templates.
LINE Messaging4:57

Requirements

It is good to have understanding of basic features provided by marketing cloud that are covered in Email Specialist certification
Most of the basics are covered again in this course too.
Anyone can join this course to learn the basic to advanced concepts of marketing cloud

Description

2021 UPDATE

Some of the sections of the Marketing Cloud Consultant certification exam may have been updated but this Udemy course still covers all the topics/features/knowledge along with videos that are required to clear even the updated certification exam. Only the categories were re-arranged and re-named but the whole certification requirements are the same. This course is still very much relevant and covers all the topics that are required to clear the certification.

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Get certified as a Salesforce Marketing Cloud Consultant, learning the basic and advanced concepts of the Salesforce Marketing Cloud tool not just by visualizing but by actually looking at the tool in action as this course gives you the videos of the Salesforce Marketing Cloud tool.

The course covers all the topics & concepts from the certification guide in detail which are required to clear the certification. Important tips for the certification exam are explained throughout the course.

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SFMC Consultant certification topics explained in videos. Learn Salesforce Marketing Cloud advanced concepts. GetCertified

Who this course is for:

Salesforce marketing cloud enthusiasts
Anyone who is looking to get certified in Marketing Cloud Consultant certification
Anyone who is keen on learning Salesforce Marketing Cloud basic to advanced topics

Salesforce Marketing Cloud Consultant Certification

What you'll learn

Explore related topics

Course content

Introduction2 lectures • 13min

Discovery and Architecture (16%)9 lectures • 22min

Integration (20%)5 lectures • 23min

Account Configuration (12%)5 lectures • 25min

Automation (20%)7 lectures • 49min

Data Modeling and Management (21%)19 lectures • 1hr 13min

Messaging (11%)13 lectures • 1hr 36min

Requirements

Description

Who this course is for: