Salesforce Marketing Cloud Consultant Certification
4.3 (146 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
832 students enrolled

Salesforce Marketing Cloud Consultant Certification

SFMC Consultant certification topics explained in videos.Learn Salesforce Marketing Cloud advanced concepts.GetCertified
Bestseller
4.3 (146 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
832 students enrolled
Created by Manish Thaduri
Last updated 12/2019
English
English [Auto]
Current price: $90.99 Original price: $129.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 3 hours on-demand video
  • 36 articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Training 5 or more people?

Get your team access to 4,000+ top Udemy courses anytime, anywhere.

Try Udemy for Business
What you'll learn
  • Salesforce Marketing Cloud Basics & Deep Dive on Concepts with Videos
  • All the topics related to Marketing Cloud Consultant Certification
  • Best practices for journey builder, automation, contact builder, data design
  • Conceptual Design and discovery of advanced marketing cloud topics
  • To integrate marketing cloud with Salesforce and other external systems
  • Account configuration, email build, data structure build, automation, journeys and reporting,
Requirements
  • It is good to have understanding of basic features provided by marketing cloud that are covered in Email Specialist certification
  • Most of the basics are covered again in this course too.
  • Anyone can join this course to learn the basic to advanced concepts of marketing cloud
Description

Get certified as Salesforce Marketing Cloud Consultant, learning the basic and advanced concepts of Salesforce Marketing Cloud tool not just by visualizing but by actually looking at the tool in action as this course gives you the videos of the Salesforce Marketing Cloud tool.


The course covers all the topics & concepts from the certification guide in detail which are required to clear the certification.  Important tips for the certification exam are explained throughout the course. 

Who this course is for:
  • Salesforce marketing cloud enthusiasts
  • Anyone who is looking to get certified in Marketing Cloud Consultant certification
  • Anyone who is keen on learning Salesforce Marketing Cloud basic to advanced topics
Course content
Expand all 53 lectures 04:00:20
+ Contact Builder (14%)
4 lectures 18:49

The video gives a complete overview of Contact Builder
- Data Designer (Attribution Groups)
- All Contacts
- Data Sources
- Data Extensions (Relationships)
- Contact Deletion

Contact Builder Overview [Video]
16:08
Cardinality
01:29
Attribution Groups
00:40
Contact Builder Data Sources
00:32
+ Data Design (13%)
8 lectures 31:52
Data Model
03:07
Building Data Extensions
01:49
Data Extensions [Video]
11:26
Triggered Send DE & Send Log DE [Video]
04:48
Relational Data Model
01:15
Import Methods
01:03
Database of Record
00:26
+ Marketing Cloud Connector (6%)
5 lectures 23:26
Prerequisites
02:23
Send Email & Reporting
01:42
Data Segmentation
01:33

Marketing Cloud Connector - Accessing from Marketing Cloud

Marketing Cloud Connect Part 1 [Video]
10:38

Marketing Cloud Connector - Accessing from Sales or Service Cloud

Marketing Cloud Connect Part 2 [Video]
07:10
+ Account Configuration (10%)
5 lectures 24:57
Account Configuration [Video]
18:47
Roles & Permissions
01:03
Business Units
01:36
RMM - Reply Mail Management
01:07
Sender Authentication Package (SAP)
02:24
+ Reporting (7%)
6 lectures 15:08
Data Views
01:23
Extracts & Reporting
01:01
Differences - Data Views | Extracts | Reports
00:43
Send Logging
01:17
Send Logging [Video]
03:30
Tracking & Reporting [Video]
07:12
+ Automation (8%)
3 lectures 11:10
Automation Build
02:07
Triggered and Scheduled Interactions
01:09
Automation Studio Overview [Video]
07:54
+ Journey Builder (11%)
4 lectures 37:22

This video covers everything about Journey builders
- journey templates
- entry sources
- journey activities
- advertising options
- flow controls
- journey design, build and test,
- journey settings
- journey goals and exit criteria

Journey Builder Overview [Video]
32:25
Journey Builder Evaluation
02:43
Journey Entry Sources
01:43
Automation Studio vs Journey Builder
00:30
+ Email Build (6%)
8 lectures 41:32
Build, Test and Deploy an Email
00:30
Create Email [Video]
09:31
Individualize Email Content
00:51
Content Personalization [Video]
07:19
Content Blocks [Video]
12:45
Content Block Types
01:21
Email Send Flow [Video]
07:32
Marketing Cloud Email Technologies
01:41
+ Conceptual Design (12%)
4 lectures 03:58
Lists & Data Extensions - Data Model
00:57
Roles & Permissions
01:05
Authentication
00:41
IP Warming
01:13